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Recent report by TrackMaven shows that B2B brands are increasingly finding their niche on more casual, less business-oriented social media sites like Instagram, Facebook, and even Pinterest. But what happened to LinkedIn – the...
Statistics show that colored visuals increase the chance of someone reading a piece of content by 80%. Couple this with the fact that content with relevant images gets 94% more views than content without...
“How do I create content that doesn’t suck?” That’s the question I ask myself whenever I start a new content marketing campaign. I always circle back to the fact that content can only be...
Content marketing should be an important aspect of your overall marketing strategy. Actually, it should be an integral part of it as people are completely oblivious to paid ads today. There are a lot...
Digital brands can often suffer from the lack of a tangible product for consumers to relate to. Creating a captivating product when it only exists on a screen can often be a difficult proposition,...
Very nice overview on how to start listening to your customers (PDF). Blast Radius goes over the steps of getting your ducks in a row and see what’s important for your communication to boost...
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