Tagged: presentation

cokes fans first approach in social communities 2

Coke: Fans First In Social Media (Case Study)

A really interesting presentation by Michael Donnelly laying out Coca-Cola’s sosial media approach. Michael is Group Director of Worldwide Interactive Marketing for Coca-Cola. The presentation was created for the iStrategy2010 conference. You can follow...

B2B Business Case for Social Media 2

B2B Business Case for Social Media

Almost all business buyers use social media. On the other hand the same people are not convinced that they should use social media for B2B communication. The problem is in the lack of knowledge...

Social Media ROI 2

Social Media ROI

Concentrate on real world value. Traffic is not a good metric, however targeted it is. Sales, conversions, signups, etc. Try to aim for these. Socmeroi 090303100052-phpapp01 (1) from Gamele Ventures Book recommendation: Social Media...