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These days it’s difficult to imagine the business world without its obligatory Facebook and Twitter pages; almost every company has them as they help one-to-one customer support and other business decisions. Decades ago, however,...
You need to view your online marketing in terms of business as well as the fiscal sense considering it can be remarkably cheap when compared with traditional marketing costs. The only out of pocket expenses...
Hispanic marketing can be risky because much of the information that helps businesses appeal to Latino consumers might be viewed as offensive, either to the consumers themselves or other individuals who might misinterpret what...
Are you in the process of contemplating the different strategies to promote your business? Thinking of ways to increase public awareness of your products and services? Then, you should seriously consider incorporating the social...
If you are keeping your “ear to the ground” when it comes to news-making sites, then then no doubt you have heard a lot of talk about Pinterest. Just what is it, and how...
Several decades ago when the concept of internet use was barely conceivable, people all over the world had to contend with tiresome and involving methods and channels in the exchange of information. However, going...
With integrated campaigns on social networks expected to hit over $930 million dollars this year and over $1 billion in the years to come, a Toronto-based start-up is looking to punch a hole in...
Internet marketing strategies have become increasingly popular because of their ability to reach a large number of people within a remarkably shorter period of time. Compared to other marketing strategies like media advertisements and...
SocialCam, Viddy, Qik, Truveo, Viddler, Blip.tv, Dailymotion, Vevo. Is there an end to them? As I scan my Facebook news feed (‘Most Recent’ setting please – I want all of it!), it’s hard to...
Giving something away may seem like a counterintuitive marketing strategy, but consumers everywhere are drawn to free stuff. Companies are finding that offering incentives through social media is an effective way to develop a...
