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Every now and then someone might come along and post some negative feedback among your carefully planned marketing messages and upbeat dialog with your fans. I have listed some of the best practice guidelines...
Social media is about people and people like to be treated with respect. Treat people as individuals, be friendly and personal. If you approach your social media marketing activities with people in mind then...
Managing the Twitter account – and other social media profiles – is now a part of any company’s daily routine. For the most part, the vibe is probably pretty positive, and it’s usually a...
In the last few months I have been digging deeper into the social customer service field. During that time I have collected some of the best material on the topic of social costumer service...
No matter what product or service that is on display in social media, there are going to be people who love it no matter what – and people who hate it no matter what....
Imagine that you are a marketing manager working in a leading travel agency in your region. All of a sudden there`s a massive volcano eruption in Iceland which paralyzes most of the flight traffic...
This weekend we look at what we can learn from others. Here are selected case studies and tips to use in corporate social media and B2B markets. How The Red Cross defused a potential...
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