The Content Grid: Content Marketing in a Blink [Infographic]
When you are nurturing your leads, you will need content that helps your potential customer in different ways. In some cases, they may not even be leads jet, and you are just capturing attention and creating awareness of your brand.
Content grid takes a look at the three stages of the marketing funnel and matches those to the content types and prospect goals. There’s another dimension to the grid. Color coded distribution channels where to promote that type of content for maximum results. You can find out more about content atomization here Content Atomization: How to Build a Social Media Bomb.
At the bottom of the infographic, you will see various content marketing KPIs that you should consider for that part of the sales funnel. When you are promoting in social media check out the large list of social media key performance indicators.
The grid starts at the top left with people who may not even know what they are looking for. These people have a problem or need that that they don’t know needs solving. Take a smartphone for example. Before the first smartphones arrived, we didn’t know we needed them.
One of the most valuable habits you can have is a Daily Writing Habit!To help you get started we have created a 30 day long email program that will keep you on track. Every day for the next 30 days we will send you a writing prompt. As this is a social media and content marketing site we’ll send you prompts about these topics. But occasionally we add some free writing and other stuff, too.
The content grid leans heavily towards B2B content marketing. However, you can also use it for businesses targeting consumer segments.
Eloqua published great infographic on the content marketing The Content Grid version 2. It gives an easy to understand visula overview of content markeng and how content can be used in different stages of sales and lead generation. Enjoy The Content Grid v2.