Report highlights. As of 2025, nearly 1.59 billion users use TikTok worldwide each month.
- TikTok’s app has been downloaded 5.48 billion times worldwide.
- On average, users spend about 95 minutes per day on the platform.
- Roughly two-thirds of TikTok’s audience (66%) falls within the 18–34 age range.
- Videos on TikTok get a total of 1 billion views each day.
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TikTok user count and growth
In early 2025, TikTok’s global monthly active users (MAUs) stood at 1.59 billion, placing it firmly among the world’s top social platforms.
This figure reflects a decline of about 100 million users from the 1.69 billion recorded at the end of 2024.
Despite bans in major markets, such as India, and the separation from Douyin in China, TikTok maintains strong adoption across the United States and other regions.
The table below outlines TikTok’s quarterly user growth over the past two years:
| Quarter | Monthly active users (billion) |
| Q1 2025 | 1.59 |
| Q4 2024 | 1.69 |
| Q3 2024 | 1.60 |
| Q2 2024 | 1.58 |
| Q1 2024 | 1.56 |
| Q4 2023 | 1.22 |
| Q3 2023 | 1.08 |
| Q2 2023 | 1.09 |
| Q1 2023 | 1.05 |
TikTok user demographics
TikTok’s audience is predominantly young, made up mostly of Millennials and Gen Z.
- Globally, ages 25–34 form the largest cohort at 35.3%. Ages 18–24 follow at 30.7%.
- Teens 13–17 account for around 14% of users. Ad targeting for this group is restricted.
- Older audiences are smaller but growing, and users 55+ make up only 8.2% of US users.
- In the US, teens aged 10 to 19 make up the single largest age group at 25%, edging out those aged 20 to 29, who make up 22.4% of users.
- 63% of TikTok traffic comes from mobile devices, proof that the platform's user engagement is overwhelmingly driven by mobile.
| Age Group | Percentage of users (globally) |
| 13–17 | 14% |
| 18–24 | 30.7% |
| 25–34 | 35.3% |
| 35–44 | 16.4% |
| 45–54 | 9.2% |
| 55+ | 8.4% |
Gender distribution
Gender distribution on TikTok worldwide skews slightly male. Men make up a 53.3% majority, compared with 46.5% women.
- The single largest group by age and gender is men ages 25 to 34, accounting for around 22.2% of users.
- In North America and much of Europe, women make up the larger share of users. In the US, an estimated 61% of users are women, the skew strongest among teens.
- By contrast, in South Asia and the Middle East, the TikTok audience skews male. Female share can drop to 30% in South Asia and 32% in Western Africa due to cultural norms and digital access gaps.
- Usage by nonbinary and gender-diverse users grew by 22% from 2022 to 2025, highlighting TikTok’s role in gender expression and inclusion, even though most global statistics still report data for only male and female categories.
Engagement on TikTok differs by topic. Women are most active in beauty, wellness, lifestyle, and education, whereas men are more active in gaming, technology, and finance.
Given the regional and age variations above, brands should tailor content and influencer plans to the gender mix in each market.
Which country uses TikTok the most?
The US has the largest TikTok audience worldwide, at about 136 million users, followed by Indonesia and Brazil.
| Country | Active TikTok users (millions) |
| United States | 135.79 |
| Indonesia | 107.7 |
| Brazil | 91.7 |
| Mexico | 85.4 |
| Pakistan | 66.9 |
| Philippines | 62.3 |
| Russia | 56 |
| Bangladesh | 46.5 |
| Egypt | 41.3 |
| Vietnam | 40.9 |
The US also accounts for the biggest share of TikTok visits, contributing over 24% of global traffic.
This means that the US remains TikTok’s largest market by both active users and traffic share.
Note on China
China uses a separate app called Douyin. Its usage numbers are generally excluded from international TikTok statistics because the platforms are separate, and data access is limited.
TikTok users by region
TikTok’s audience is spread across all major global regions, with Southeast Asia leading in user count. The data below shows estimated regional distribution of TikTok’s ad-audience reach as of early 2025.
- Latin America (Southern + Central America + Caribbean) is the largest collective market with 356 million users, making up over 22% of TikTok’s global ad reach.
Brazil and Mexico are the leading contributors in this region. - In terms of region, South-Eastern Asia is the largest region with 298 million users (18.7% of global share), led by Indonesia, Vietnam, and the Philippines.
- Western Asia holds 154 million users, while Southern Asia adds 119 million, together representing a significant share of TikTok’s Asian audience.
- Europe collectively has over 258 million users across its northern, southern, western, and eastern subregions.
- The Middle East and Africa combined exceed 230 million users, a sign of TikTok’s growth in emerging regions.
- North America has 149 million users, led by the United States with 135.8 million users.
- Oceania and the Caribbean remain the smallest regions with under 1% share each.
| Region | Active Users (millions) | % of Global Total |
| South-East Asia | 298 | 18.70% |
| Southern America | 228 | 14.30% |
| Western Asia | 154 | 9.70% |
| North America | 149 | 9.30% |
| Southern Asia | 119 | 7.50% |
| Central America | 114 | 7.10% |
| Eastern Europe | 109 | 6.80% |
| Northern Africa | 90.9 | 5.70% |
| Western Europe | 57.5 | 3.60% |
| Southern Europe | 54.3 | 3.40% |
| Eastern Asia | 42.6 | 2.70% |
| Western Africa | 41.5 | 2.60% |
| Northern Europe | 37.2 | 2.30% |
| Southern Africa | 23.4 | 1.50% |
| Eastern Africa | 21.9 | 1.40% |
| Central Asia | 18.2 | 1.10% |
| Caribbean | 14 | 0.90% |
| Middle Africa | 11.6 | 0.70% |
| Oceania | 10 | 0.60% |
TikTok annual revenue
TikTok’s global revenue is rising quickly, fueled by advertising, in-app purchases, and e-commerce features. In 2024, revenue reached $23 billion, a 42.86% jump from $16.1 billion in 2023.
TikTok’s ad revenue is projected to reach $33.1 billion in 2025, a 40.5% increase over 2024. (Note: Figures can vary by source and may distinguish between total revenue and ad revenue.)
The table below summarizes TikTok’s ad revenue growth and estimates from 2020 to 2027.
| Year | Ad revenue | YoY change |
| 2020 | $2.0 billion | N/A |
| 2021 | $4.0 billion | 100.00% |
| 2022 | $11.6 billion | 191.00% |
| 2023 | $18.0 billion | 55.00% |
| 2024 | $23.6 billion | 30.70% |
| 2025* | $33.1 billion | 40.50% |
| 2026* | $44.0 billion | 32.70% |
| 2027* | $54.0 billion | 22.70% |
*estimated
TikTok in-app purchase revenue
TikTok’s in-app purchase revenue reached a new peak in Q4 2024, continuing its steady upward trend over the past two years.
- TikTok generated $1.12 billion in Q4 2024, its highest quarterly in-app revenue to date.
- Revenue grew 20.45% from Q3 2024, when the platform earned $932.3 million.
- In-app spending has increased steadily since 2022, passing the $1 billion mark for the first time in Q4 2024.
- Q4 2024 revenue was 37% higher year-over-year compared with Q4 2023 ($818.8 million).
- TikTok has posted four straight quarters above $800 million, reflecting sustained user spending momentum.
| Quarter | In-App Purchase Revenue |
| Q4 2024 | $1.123 billion |
| Q3 2024 | $932.31 million |
| Q2 2024 | $843.40 million |
| Q1 2024 | $803.15 million |
| Q4 2023 | $818.75 million |
| Q3 2023 | $765.78 million |
| Q2 2023 | $726.12 million |
| Q1 2023 | $654.19 million |
| Q4 2022 | $671.57 million |
| Q3 2022 | $652.66 million |
| Q2 2022 | $616.66 million |
| Q1 2022 | $603.28 million |
TikTok daily active users
While the exact number of TikTok’s global daily active users is not known, it is estimated at between 875 million to 954 million (roughly 55% to 60% of TikTok’s 1.59 billion monthly active users in 2025).
- In the US, TikTok had about 82.2 million daily active users as of Jan 2025.
- Worldwide, the average user spends about 95 minutes per day on TikTok, while in the US the average is about 54 minutes for adults.
- Douyin, TikTok’s counterpart in China, reported more than 766 million daily active users in 2024.
Most followed people on TikTok
The most followed person on TikTok is Khaby Lame with 161.7 million followers, followed by Charli D'Amelio (156.5 million) and MrBeast (119.2 million).
Below is a table with the top ten most followed TikTok accounts:
| Rank | Username | Name | Followers (millions) | Description |
| 1 | @khaby.lame | Khaby Lame | 161.6 | Social media personality |
| 2 | @charlidamelio | Charli D'Amelio | 156.5 | Dancer and social media star |
| 3 | @mrbeast | James Donaldson | 119.4 | Social media personality |
| 4 | @bellapoarch | Denarie Bautista Taylor | 93.4 | Singer and social media star |
| 5 | @tiktok | TikTok (official) | 90.8 | TikTok’s official account |
| 6 | @addisonre | Addison Rae | 88.4 | Singer and social media star |
| 7 | @kimberly.loaiza | Kimberly Loaiza | 83.7 | Social media personality |
| 8 | @zachking | Zach King | 82 | Social media personality |
| 9 | @therock | Dwayne Johnson | 80.3 | Actor and pro wrestler |
| 10 | @willsmith | Will Smith | 79.5 | Actor |
How many Americans use TikTok?
As of Jan 2024, about 170 million Americans use TikTok.
Additionally, about 33% of US adults say they have used the platform, and usage is especially high among younger adults; 59% of Americans ages 18 to 29 use TikTok.
How much time do Americans spend on TikTok?
As of June 2023, American adults spent about 53.8 minutes on TikTok, more than on any other major social media platform.
- YouTube is next, with Americans spending an average of 48.7 minutes per day on the platform.
- Twitter ranks third at 34.1 minutes per day, followed closely by Instagram at 33.1 minutes and Facebook at 30.9 minutes.
- Snapchat users average 30 minutes per day, while Reddit sees the lowest daily engagement at 24.1 minutes.
- Among American teens, usage is significantly higher, averaging about 1.5 hours on TikTok and nearly 2 hours on YouTube per day.
- Roughly 8% of US teens report using TikTok for more than five hours daily, and 22% spend two to three hours each day on the platform.
How many downloads does TikTok have?
As of 2025, TikTok has over 5.48 billion downloads worldwide.
In the first half of 2025, the app was downloaded about 436.82 million times across App Store and Google Play.
In July 2025 alone, it logged about 39 million downloads globally, placing it among the top apps for the month.
What is the average age of TikTok users?
In 2025, the typical TikTok user falls in the 25 to 34 age range.
This is the platform’s largest cohort, accounting for about 35.3% of users. In the US, 55% of users are under 30.
While TikTok gained initial popularity among teenagers and Gen Z, the platform has expanded its appeal.
The 18 to 24 segment remains substantial at about 30.7% of the user base.
Older groups, 35 and above, trail younger users but continue to grow.
How many TikToks are posted a day?
In 2025, TikTok users post about 34 million videos each day, which works out to roughly 16,000 uploads per minute worldwide.
This daily volume spans a wide range of content, including dance trends, comedy skits, fitness tips, and product reviews.
Sources
- Most popular social networks worldwide as of February 2025, by number of monthly active users
- 25 essential TikTok statistics you need to know in 2025
- TikTok statistics you need to know
- How many people use TikTok (active users stats 2025)
- TikTok statistics: Revenue & usage (updated Apr. 2025)
- TikTok user age, gender, & demographics (2025)
- 40+ TikTok user demographics: Age, gender, and regional insights to fuel business growth
- TikTok users, stats, data & trends for 2025
- 31 TikTok statistics to know for 2025
- TikTok users by country in 2025: Global stats & rankings
- 40+ TikTok revenue statistics: How much money is TikTok really making in 2025?
- TikTok revenue and usage statistics (2025)
- TikTok’s fate arrives at the Supreme Court
- 12 insightful statistics on how many videos are uploaded to TikTok daily
- Average time spent per day on select social media platforms in the United States in 2023
