Top 10 Social Networking Sites by Market Share of Visits [April 2012]

For a detailed view use interactive chart at the bottom of this post.

Pinterest is continuing down. Pinterest market share of visits went down, from 0.94 in April to 0.92% in March 2012. So Pinterest has plateaued in US. This does not mean the have stopped growing but in US who wants to pin has apparently started to do so. With this result Pinterest stays 5th on the list.

Twitter has reached 1.73% of market share of visits. As I predicted last month April became Twitter’s highest number ever. Twitter has posted 7 months of solid growth and the trend seems to continue.

Similarly, Google+ is slightly up. Reaching a new high of 0.58% of market share in US. Google is pushing Plus into everything they do and the sheer number of Google users will make their social networking service slowly expand.

Other sites: LinkedIn and Yelp are moving sideways 0.77 and 0.36 percent respectively. And interestingly, MySpace has moved up a bit, from 0.39 in March to 0.41% in April. Is that just a hiccup or have they discovered something that will help them start growing again?

Percentages for the big players in March:

  • Facebook 63.18% (-)
  • Youtube 20.29% (+)
  • Twitter 1.73% (+)

Let us know in the comments what will happen with Pinterest and Google+ in 2012.

About this chart

The chart below is in logarithmic scale so that the smaller sites wouldn’t just a single line around 1% of social network market share. Every month in the chart lists the top 10 sites of that time by the market share of visits. Please note that it is just a percentage and 30% in January 2009 is a lot less than 30% in September 2010. The gaps in the the lines mean that the site wasn’t in the top 10 at that time.

I used an interactive chart making software Tableau Public for this visualization. If you don’t see anything below please try reload. If all else fails then look at the image or download the chart in PDF format: Top 10 Social Networking Sites by Market Share of Visits.

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Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

2 Responses

  1. Frank says:

    Could you consider XING as well or is it too small?

    • Priit Kallas says:

      Frank, this top10 is only for the really big sites. Any site which grows that big will be automatically included.

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