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Top 10 Social Networking Sites by Market Share of Visits [February 2012]

For a detailed view use interactive chart at the bottom of this post.

Pinterest is still growing like crazy! Pinterest market share of visits went from 0.69 percent to 1.00 in February 2012. With this result Pinterest shares 4/5th position with Yahoo! Answers. Compete.com data for February is not out as of this writing but my estimate would be somewhere around 20 million unique visitosr for Pinterest in February 2012.

If this trend continues then Pinterest will get ahead of the Twitter in the next few months. According to Shareaholic’s data Pinterest has already passed Twitter as a source of referral traffic. Next one to fall would be the longtime referral traffic king StumbleUpon.

To find out more about Pinterest read our post: What’s Pinterest and How to Use It for Marketing Your Brand? and 41 Great Examples of Pinterest Brand Pages.

I was thinking about image based social sites and it occurred to me that there is a pretty big opportunity for Pinterest to take market share from Instagram by adding a mobile upload feature. (And maybe even making it available for Android users).

LinkedIn went from 0.75 percent to 0.8 percent in February 2012. LinkedIn will continue its growth and pass 1 percent mark some time in the next 6 months. There is a solid user base for professional social networking.

Google+ market share improved a bit. Moving from 0.43 to 0.47 percent of market share of visits. Below you can see our graph of Google+ share of Google’s total traffic (based on Alexa data). And this graph points slightly south. As a suggested last time Google should go shopping for Pinterest.

Google+ usage statistics

Twitter moved slightly up from 1.52 to 1.56 percent of the market share and the trend seems to continuing. Yelp is back int top 10 with 0.36% and February 2012 is probably the last time we see MySpace in this top 10 list.

Percentages for the big players in February:

  • Facebook 62.85%
  • Youtube 20.02%
  • Twitter 1.56%
  • Pinterest 1.00%

Let us know in the comments what will happen with Pinterest and Google+ in 2012.

About this chart

The chart below is in logarithmic scale so that the smaller sites wouldn’t just a single line around 1% of social network market share. Every month in the chart lists the top 10 sites of that time by the market share of visits. Please note that it is just a percentage and 30% in January 2009 is a lot less than 30% in September 2010. The gaps in the the lines mean that the site wasn’t in the top 10 at that time.

I used an interactive chart making software Tableau Public for this visualization. If you don’t see anything below please try reload. If all else fails then look at the image or download the chart in PDF format: Top 10 Social Networking Sites by Market Share of Visits.

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Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

4 Responses

  1. skincare says:

    I am member of pinterest, but just get less traffic from there 🙁

  2. Great chart.

    I just start figuring out what I am doing with the old top ten and something new like Pinterest comes along. I can’t ignore anything with that many visits, so it’s time to set up yet another account. Oh, for the good old days when I just had to worry about SEO and getting on Google’s first page.

  3. Paul Leadbitter says:

    Intriguing stuff. The growth of Pinterest is staggering

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