Top 10 Social Networking Sites by Market Share of Visits [May 2011]

May 2011 social networking data from US is in from Experian Hitwise. I updated our social networking market share data with th latest information and it now spans from March 2008 to May 2011.

Facebooks growth is slowing down and this is true specially in its US core market. This is to be expected as Facebook stabilizes and becomes a mainstream site in US market. In May Facebook lost almost 1 percentage point of visits dropping from 64.35% to 63.46%. But do not fear for Facebook as it still commands more than half of all US population. Check out our infographic: 50% of US Population on Facebook.

YouTube gained 0.56 percentage points moving to 20.50 percent of visits from 19.94 in April.

In May we got a new number three and four. After agonizing decline MySpace finally dropped from third place to fifth with only 1.06 percent remaining from its once dominant market share. This “once” was mere two years ago In May 2009.

Drum roll please, the new number three is Twitter with 1.15 percent by market share of visits. To get to this position Twitter had to pass Yahoo! Answers which lost ground in May.

Now the top 3 social networking sites by market share of visits match our perception:

  1. Facebook
  2. YouTube
  3. Twitter

Last month LinkedIn’s marketshare moved slightly upto 0.39 percent as its stock price dropped about 25% from the first day of public trading.

The chart below is in logarithmic scale so that the smaller sites wouldn’t just a single line around 1% of social network market share. Every month in the chart lists the top 10 sites of that time by the market share of visits. Please note that it is just a percentage and 30% in January 2009 is a lot less than 30% in September 2010. The gaps in the the lines mean that the site wasn’t in the top 10 at that time.

I used an interactive chart making software Tableau Public for this visualization. If you don’t see anything below please try reload. If all else fails then look at the image or download the chart in PDF format: Top 10 Social Networking Sites by Market Share of Visits May 2011.

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Pete Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

8 Responses

  1. Bharat says:

    great share thanks. I know that Facebook is on the top of social networking site and is widely used, but amazed to see the statistics.

  2. Exabytes says:

    WOW!!! Twitter is stay behind youtube.
    Is it better to focus on youtube ? or it better to use youtube and integrate it with Facebook and Twitter?
    Nowadays lot of news still press about twitter but is that twitter still play that large role? Everyone concern about it while the active user keep on dropping.

    • Thanks for your comment, Jerrick. I view Youtube more as a warehouse for videos not as a social channel. Twitter – depends if you have an audience and it brings traffic then go ahead.

  3. Lisa C. says:

    Wow, thanks for the great stats. It’s amazing how far and how quickly MySpace has fallen. I wonder what the reasons are?

    I’m proud to say that I adopted Twitter in 2008 and have always seen its value. Even though I have family members who laugh about it.

  4. Watch out for their main portal – There is a need for a portal to provide a quick and intelligent decision for both the consumer and the enterprise about their online connections. A Platform to Help us to Distinguish Our Quality vs. Quantity Friends, Fans, Followers, and Companies.


  5. so many different types of social’s amazing. Very impressive stats thanks for sharing.

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