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Top 10 Social Networking Sites by Market Share of Visits [December 2011]

For a detailed view use interactive chart at the bottom of this post.

Now that we have the top 10 social networking sites for December 2011 let’s see what happened last year. But before we go there’s another new entry to the top 10 list. Pinterest has entered the list with 0.39 percent market share. That is almost the same as Google+ with its 0.41 percent.

We haven’t covered Pinterest much but now the data shows it’s important and we had our first encounter with it on our own site. Last Saturday and Sunday we had a surge of traffic reaching almost 1000 visits per hour and the source was Pinterest. We look at the data and give you an overview of the Pinterest in near future.

So, what happened in 2011? There were three new entries to the top 10 social networking sites. Surprisingly Linked in wasn’t there a year ago. The other two were Google+ and Pinterest.

Twitter grew its market share from 0.93 to 1.48 percent. The other big players, Facebook and YouTube, moved sideways with no significant changes in the market share. For Facebook the number around 64 percent seems to be as high as they will get but YouTube might still grow.

The social networking sites to watch in 2012 are:

  • Google+ they are doing everything they can to make it work and even with all the Google’s might behind it it can go either way.
  • LinkedIn This is the site that connects the professionals. It’s here to stay but their market share should stabilize somewhere between 0.6 and 0.9 percent.
  • Twitter has still room to grow but it will not challenge the Facebook in its dominance. Google+ is another matter and the current fight between Google and Twitter about the inclusion of Google+ pages in search results is a clear indicator that Twitter feels threatened by the search giant.
  • Pinterest a social bookmarking site that came out of nowhere. Still to early to tell but it has a power to drive traffic to your site comparable to that of StumbleUpon.

Percentages for the big players in November:

  • Facebook 63.26%
  • Youtube 21.16%
  • Twitter 1.48%
  • LinkedIn 0.56%

Let us know in the comments what will happen with social networking in 2012.

About this chart

The chart below is in logarithmic scale so that the smaller sites wouldn’t just a single line around 1% of social network market share. Every month in the chart lists the top 10 sites of that time by the market share of visits. Please note that it is just a percentage and 30% in January 2009 is a lot less than 30% in September 2010. The gaps in the the lines mean that the site wasn’t in the top 10 at that time.

I used an interactive chart making software Tableau Public for this visualization. If you don’t see anything below please try reload. If all else fails then look at the image or download the chart in PDF format: Top 10 Social Networking Sites by Market Share of Visits.

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Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

5 Responses

  1. May I ask why you decided to use a line graph instead of pie-chart? Some of these colors are so close together I can’t really get much from this information…

  2. It’s interesting to see the huge gap in the market between the big two, Facebook and YouTube and the rest of the players – clearly there is a need that isn’t being filled and I wonder (with anticipation) what might come along to fill it.

  3. Great Article and Chart, it’s important to keep up with the latest info and you have shown here you do. Thanks, I will check into pinterest.

  4. Suzy says:

    This is a great article. I think Pinterest is in a great position to make some real waves in 2012. Thanks for the info!

  5. Tad Chef says:

    Yahoo Answers is still going strong despite complete lack of hype. It’s the fourth largest social site behind Twitter. Also normal people use it not just Robert Scoble.

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