What to Expect from Social Media Management System

social media marketing toolsLast week I was reading Jeremiah Owyang’s post The State and Future of the Social Media Management System Space. When you are managing your brands social presence things can get really atomized. Managing everything from one location and getting a clear overview is a must. What aspects are important for you?

Here are some aspects of social media marketing that need managing and tracking:

  • Timed posts
  • Notifications
  • Multinational management
  • Customer support tickets
  • Audience management (who likes and comments, activity ratings)
  • Connections between people (if one comments/likes the other does too)
  • Locating influencers (if they comment we get wider distribution)
  • Our fans interacting with competing brands
  • Monitoring competitor pages and users
  • Sentiment
    Check out the related posts:

    46 Free Social Media Monitoring Tools Analytics, management, collaboration, tracking, etc.

    48 Social Media KPIs (Key Performance Indicators). There are a lot of things you can measure about you social media efforts. I have compiled a list of KPIs (key performance indicators) that you can consider for you specific activities.

  • Integration with Google Analytics
  • Reports and reporting tools
  • Social media KPIs (key performance indicators)
  • Sharing metrics
  • Segments
  • User management
  • Ad management
  • Blog integration

Please add in comments, what features would you need most?

Image credit Tom Held

Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He's also writing on a personal growth website FixWillPower.com. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.