Why Videos Go Viral by Kevin Allocca

Kevin Allocca is YouTube’s trends manager, and he has deep thoughts about silly web video. In this talk from TEDYouth, he shares the 3 reasons why video goes viral.

Nyan cat, double rainbow, Rebecca Black’s Friday, etc. What makes it work?

  • tastemakers
  • communities and participation
  • unexpectedness

View on TED.com @ Kevin Allocca: Why videos go viral | Video on TED.com.

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Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He's also writing on a personal growth website Fixwillpower.com. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

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