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WPP’s Martin Sorrell on marketing

“We know that consumers spend 20 per cent of their time online – we also know that our clients only spend 12-13 per cent of their budget worldwide online, that’s a disconnect that has to be eradicated,” says Sorrell, speaking recently at an American Chamber of Commerce luncheon in Singapore. “And in our view, it will be eradicated, let’s say, over the next five years or so.”

Furthermore, surveys have found that client companies prize, above all, insights about consumers, which in turn drive the value of quantitatively-measurable products and services.

For these reasons, Sorrell says he wants quantitative businesses (such as direct marketing, digital and interactive media, and consumer insight) to make up at least half of future revenues.

via Business success; WPP’s Sir Martin Sorrell.

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Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

1 Response

  1. August 26, 2009

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