Youtube search taking up 28% of all Google searches


A year ago, comScore reported that YouTube has grown to be the second largest search engine on the internet, topped only by Google itself.

Today, comScore’s 2009 US Search Rankings Report, published last week, reports that YouTube searches grew by 35% in 2009, reaching to more than 3.9 billion search queries.

YouTube had 50% more searches than Yahoo web search and 180% more searches than Bing. What we can see clearly here, is that people are getting used to finding information in the form of a video. The same tendency has also shown on websites – people are more likely to watch a short video, rather than read the text next to the video, saying the same thing.

The growing importance of Youtube search (and video search in general) isn’t showing any signs of slowing down, but rather it will grow even more in 2010. So keep an eye on Youtube and maybe consider picking up a camera yourself.

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2 Responses

  1. Priit Kallas says:

    Thanks for your comment Kristin. Google has missed the social media boat a bit. YouTube seems to be theyr only option in this field. We’ll see if they can get some social networking share from Facebook

  2. I 100% believe this. I read in a recent article that thousands and thousands of videos are uploaded every minute! I know that through social media sites, especially Twitter, video sharing is very common. I have gotten into posting videos on YouTube now and to see the amount of views it gets without me even promoting it is incredible. The power of the internet just keeps growing and growing!

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