Content Marketing and Strategy [SLIDES]

Last week I gave a lecture to Estonian Business School MBA students. The lecture topic is Content and Strategy and it gives an overview how to use blogs, content and social media to drive business results for your brand.

The key points of the lecture are:

  • Goals (measurable user actions)
  • Marketing models (consistency, predictability, and repeatability)
  • Target group
  • Content strategy (what do you have to offer)
  • Participation rate
  • Types of content
  • Best practices
  • Max strategy of content distribution
  • Basics of on page SEO
  • Content planning
  • Keyword research
  • Promoting content
  • Engaging target audience
  • Social media bomb
  • Link building
  • Driving conversions
  • Distributing content to your blogs and social media sites
  • Planning resources (people, time, money)
  • Measuring results (and ROI in socia media)

If you are responsible for content marketing make sure you check out this slide deck: Content Marketing in Boring Industries

Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

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