Content Marketing and Strategy [SLIDES]

Priit Kallas

414 posts

Filed under: Blogging, Brands, Business, Corporate Social Media, Social Media

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Tags: blogs, content distribution, Content Marketing, content marketing best practices, content marketing goals, content planning, Content Strategy, distributing content, driving conversions, ebs, engaging target audience, estonian business school, keyword research, link building, marketing models, max strategy, mba students, measurable goals, Measuring results, on page seo, participation rate, Social Media Bomb, social media marketing, sociale media roi, target groups, types of content

Last week I gave a lecture to Estonian Business School MBA students. The lecture topic is Content and Strategy and it gives an overview how to use blogs, content and social media to drive business results for your brand.

The key points of the lecture are:

• Goals (measurable user actions)
• Marketing models (consistency, predictability, and repeatability)
• Target group
• Content strategy (what do you have to offer)
• Participation rate
• Types of content
• Best practices
• Max strategy of content distribution
• Basics of on page SEO
• Content planning
• Keyword research
• Promoting content
• Engaging target audience
• Social media bomb
• Link building
• Driving conversions
• Distributing content to your blogs and social media sites
• Planning resources (people, time, money)
• Measuring results (and ROI in socia media)

Posted on: October 22, 2012