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How Powerful Will Video Marketing Become? [infographic]

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By 2019, consumer internet video traffic will be 80% of all internet traffic across the world. Video will dominate the internet. Video will be the primary medium for how internet users will consume information. Consumers will also demand high definition. For an illustrated look at how powerful video will be, have a look at this infographic created by One Productions.

Video traffic forecast

Video-on-demand traffic will double by 2019, and high definition (HD) will be 70% of this. Social media will be a major driver of video distribution. Facebook and Snapchat are leading this charge.

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Consumer attitudes towards video

Consumers are becoming more sophisticated, so producing low quality explainer videos will undermine sales. For videos to connect with their target audience, they need to be:

  • entertaining,
  • informative,
  • inspirational.

For example, almost two in three people say they would share a video if it was informative. More than half of users say they would share a video if it was inspirational.

How to Make a Cool Animated Video for Free

Animated Video courseStep by Step Guide Showing you How to Make an Animated Promo Video in 1hour. We will do this by remaking a popular, Master Card Commercial. You know the ones, "Hotdog $5, 2 Seats near the dugout $150, Spending an afternoon with your son, Priceless". With Over 2,700 Students and 4.5 Star Rating this is one of the Best Courses on Making Animated Promo Videos!

Take a look at the animated video course

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Video marketing impact on brands

Video will be critical to effective marketing strategies, and brands who do them well will increase brand engagement. In fact, more than half of all companies are using video in their marketing strategy. Brands who switch from text-based display advertising to video advertising have the best chance of converting leads to sales, especially if they do it on mobile platforms. It is evident when we consider that 18 to 24-year-olds spend 36 minutes per week viewing video content on smartphones, the most of all age demographics.

This Millennial generation is set to become the dominant consumer group as Baby Boomers retire in their masses over the next few years. So Millennial generation will become a key consumer group for brands to focus on.

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The future of video infographic

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Check out more posts about video marketing:

Social Media Marketing 2017, PPC on 10+ Platforms.

Social Media Marketing courseLearn how to market via Twitter, Pinterest, Instagram, YouTube, Facebook, Google and more advertising platforms! This must have course has a 4.7 rating out of 1,226 ratings with more than 12 thousand students enrolled.

Take a look at the social media marketing course

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