Last Updated on by Karl
Video will get you results! And fast…
Videos are what people want to see the most. The engagement is longer and deeper than with other types of visual content. According to Omnicore Agency, it is estimated that by 2022, 82% of all consumer internet traffic will be made up of videos.
For example, you can send personalized short videos to your followers.
A social media manager has loads of responsibilities. Few of them include designing a complete social media strategy, maintaining brand image, and assessing the effectiveness of the strategies.
A marketing manager also needs to keep track of changing trends to boost CTRs. One of the latest trends in the social ecosystem is video marketing. Here, I talk about a few video marketing strategies you as a social media manager need to embrace to boosts your business’s revenue.
But Why Videos?
Isn’t video marketing expensive and complex?
These are the questions that may arise in any marketer’s head. So, let’s first understand why a social media manager must invest his time, money and efforts in video marketing.
A video helps in delivering information quickly and in a simplified format to your target audience. Simplification will attract people to your social channels. A high-quality, informative video with a compelling call-to-action can lead a viewer to your website. Traffic from videos has been shown to be one of the most successful lead generation strategies.
Let’s have a look at some of the video marketing stats that prove this fact:
- A video is 53 times more likely than a text article to show up on page one of Google.
- 90% of online users say that product videos help to decide.
- The average online user spends over 16 minutes watching video ads every month.
- 36% of online consumers trust video ads.
So, supercharge your sales funnel with following video marketing strategies:
1. Capitalize on YouTube
YouTube is the second largest web search engine after Google. Moreover, this platform is one of the best ways to gain social signals for SEO. So, it is no brainer that you should invest your marketing dollars on this video sharing site.
There are various types of video content that you can post on your brand’s YouTube channel:
- Getting Started Videos
- Product-Demo Videos
- Tutorial or Explainer Videos
- How-to Videos
- Instructional Videos
- Interview Videos of Industry Experts or Employees
- Behind-the-scene Videos
- Real-time Videos
- Videos that give Information about your Company
- Company’s Event Videos
Post high-quality gripping videos to attract viewers. Maintaining the channel feed on a regular basis will encourage viewers to subscribe to your channel. Don’t forget to share these videos on your other social platforms.
Take a cue from eBay to maintain your brand’s YouTube channel.
2. Push Out Sponsored Video Ads on Social Platforms
Social platforms are a powerful marketing tool for businesses. Today, it is vital for all businesses to have an active presence on social channels to drive brand awareness and boost sales. All companies jumping on the social bandwagon has led to huge competition in the social ecosystem. Thus, a brand on social media is not just competing with its competitors but all companies that are levying for social user’s attention.
One of the best ways for a brand to be heard in this crowded social sphere is to leverage paid ads. Facebook posts including a video generate about 100% more engagement than the average post.
Social media manager must set ‘audience targeting options’ to show video ads to the right audience. Ensure your video is short, relevant, has a great value proposition and includes solid call-to-action.
See below how the social team of Netflix is using sponsored Facebook video ad to captivate its audience:
3. Send Personalized Short Videos to Your Followers
All social media managers are aware of the fact that social platforms are a two-way lane. It should not be only used for promoting products or services. A brand must also use these platforms to engage with their social followers.
All brands usually engage with social followers in text format. Here thinking ‘out-of-the-box’ companies can take the route of sending them personalized videos.
Personalized videos will help you build connections with your viewers like no other marketing format. The personal touch will make them feel special.
Social media managers must take a leaf from the social team of Dell. Dell nailed it with its social campaign #delllove. As part of the social campaign, Dell interacted with social followers by sending them a personalized video. Take a look at below example, where Dell created a personalized video for a brand advocate.
Integrate compelling call-to-action at the end of videos to entice viewers to take the next step.
4. Leverage User-Generated Videos
“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” – Scott Cook
User-generated content is the best way to market your business. Social media managers can hold a contest on the brand’s social platforms. As a part of this contest, ask customers to send videos using your company’s product. Publish the video of the winner of the contest on your website homepage. Winning video will act as a video testimonial for your brand.
User-generated videos instill confidence in prospective customers. This marketing tactic will thus empower your customers to be your brand advocates. Reports suggest videos are more powerful than text when it comes to influencing online shoppers.
Moreover, the customer-generated video will help build better customer relationships. Posting a video from a customer humanizes your company.
The other tactic is to ask customers to send unboxing videos. Unboxing videos create a sense of anticipation amongst viewers. Viewing such videos will encourage potential shoppers to buy to have a similar kind of experience.
An Amazon customer sent a video of his dog’s reaction on seeing the Amazon package. Take a look at Amazon’s response to this customer’s unboxing video:
5. Cash on Instagram Stories and Snapchat Stories
Instagram and Snapchat are brand-friendly social platforms. One of the most used features of these social platforms by brands is – ‘Stories’.
Brands share a short 10-second video with their target audience to boost sales. The videos created and posted on these platforms under ‘Stories’ disappear after 24 hours. These uploaded stories do not have a like or share button.
We know that people prefer to watch stories rather than regular Instagram or Snapchat update. User preference is the reason many social media marketers are using this feature to promote their flash sales. Depending on your audience size it’s possible to link to your site from the stories.
Share strong creative short videos on these platforms to improve traffic to your site and boost conversions for your sales. Ensure you provide a relevant link at the end of the video to encourage the prospective customer to make the purchase.
The Society NYC is killing it with Instagram Stories:
Don’t Have Big Marketing Budget? No Problem
Video marketing may appear too expensive and complex. So, the question here is – how can social media managers with smaller budget embrace video marketing campaigns?
The good news is that video marketing can also happen on a smaller scale. You can create a quality video on your smartphone. Today there are many apps available in App Stores which can help you create short, high-quality videos.
You don’t need a large marketing budget for ‘Stories’ and user-generated videos. Instagram and Snapchat ‘Stories’ are just a collection of pictures. We all are aware of the viral user-generated video marketing campaign – ‘ice-bucket challenge.' ALS Association marketing team did not have to burn a big hole in their pocket for this campaign. The team received a lot of donations from people all over the world due to this smart campaign.
Winning Social Followers with Video Marketing Strategies
Forget textual content. Forget images. If you want to generate leads and convert social followers into loyal buyers – the video is the answer.
According to Syndcast, 74% of all internet traffic was video in 2017. It is thus vital for all businesses, big or small, to embrace video marketing strategies right now!
Apart from the video marketing strategies mentioned above, a brand can:
- include videos in marketing emails
- create video embedded landing pages or
- include relevant videos in blog articles
What are some of your favorite examples of video marketing? Share with us in the comment section below.
Check out more posts about video marketing strategies:
On another note, we've been working on upping our email marketing game. For the longest time we've been big fans of GetResponse (read our review) but have decided to try out some other tools such as Convertkit and ActiveCampaign – click on the links to see how they stack up.