Gone are the days when people used to promote their business, products or services via traditional marketing tools.

Nowadays, marketing professionals are utilizing advanced marketing techniques to promote their brand.

Content marketing has become one of the most powerful promotional technique. In fact, all types of businesses are using this marketing technique to promote their business.

The goal of content marketing as a strategic marketing technique is creating informative, relevant and engaging content to drive targeted web audience. The content, in turn, will help generate quality leads.

But, stepping into the content marketing strategy, create quality content for your site. As we know, WordPress powers millions of websites, so creating a unique image become quite a difficult task.

Fortunately, WordPress is the SEO-friendly platform offering a plenty of compelling content marketing tools. These tools will help you promote your content on different web platforms with ease.

So, today, we will explore the 15 best content marketing tools that will improve the readability, and visibility of your WordPress site on search engines.

1. All in One SEO Pack

All in One SEO Pack is one of the most promising SEO plugins for WordPress. It can optimize your site for Search Engines such as Google, Bing, etc. In fact, it has become the most downloaded plugin for WordPress – around 30 millions of downloads.

This plugin generates the automatic processes to improve the performance of your website. It offers a ton of advanced features to help you promote your site’s content across the web. There is also an XML Sitemap support that lets you submit your sitemap to Google. XML Sitemap will also improve your SEO indexing speed.

Some of the exciting features of All in One SEO Pack:

• Advanced canonical URLs
• Automatic META tag generation
• Out of the box functionality
• Multi-lingual
• Google Analytics Support
• Duplicate content prevention, etc

It is a trusted content marketing tool that allows bloggers and site owners to promote their brand across the globe.

2. Yoast SEO

Yoast SEO is the widely-used SEO plugin for WordPress with over 1 million of active installs.

It’s out of the box functionality allowing beginners to optimize their site for search engine platforms with ease. It lets you manage the SEO optimization on your page without a hint of worry.

You can see a preview of your Google Snippet, and also describe keywords and specific elements of your site such as URLs, headlines, links, etc. It means you can increase the web traffic just by optimizing your site using Yoast SEO plugin.

3. Google XML Sitemap

Nothing can be better than this.

Google XML Sitemap creates a special XML sitemap that allows Google and other search engines to index your site better. The sitemap makes it easier for all the algorithms and crawlers to see the entire structure of your site and retrieve it more effectively.

Site owners and marketing professional use this plugin because it is a user-friendly tool. It means you can build a sitemap of your website within a matter of few minutes. It also notifies Google and other search engines whenever you create a post about the new content.

In short, it is a fantastic content marketing tool that can increase the SEO ranking of your WordPress site.

4. Pretty Link

Pretty Link is an ideal content marketing tool. It helps you mask your affiliate links, track clicks from emails to improve the reach of your site, and much more.

Not only that, it'll help you clean up the permalinks and make them look “prettier” as well as allowing for things like A/B testing different landing pages.

It also tracks each hit on your URL and offers you a complete report of where the hit came from and the full detail of the browser, host, and operating system. All you can do this using Pretty Link plugin.

No matter how small or big you host your site;  the pretty link plugin can provide you extra functionality that can boost the marketing performance of your site.

5. Broken Link Checker

Broken links and lost images can affect the SEO ranking of your website.

It scans your posts, page, comments and other content in search of broken links. You will get a notification immediately when any of these detected. After that, you can instantly fix it and boost the ranking of your site on search engine pages.

You can use this plugin in two different ways:

• Make broken links display differently, enabling you to select them out quickly.
• Prevent search engines against following broken links.

If you found a broken link, you can immediately edit it using the plugin dashboard.

6. Google Analytics by MonsterInsights

Google Analytics is one of the best Google Analytics plugins for WordPress. It allows you get detailed insights into your site’s SEO health.

Embed your Google Analytics tracking code and access the interactive statistics and charts. It lets you see metric dashboard right from your WordPress dashboard and saves both time and efforts.

Some of the advanced features of Google Analytics by MonsterInsights are:

• Outbound and internal link tracking
• Download tracking
• Option to enable demographics report.

7. OptinMonster

Effective content marketing can help you grow your visibility across the different web platforms. OptinMonster is an ideal tool that helps you grow your email list. For this, you need to convert your potential visitors into subscribers. It helps you build a never-ending subscription list of potential web customers.

It comes with a simple and intuitive form builder that enables you to create attractive forms to improve your conversion rate. Plus, you can create different types of forms, including:

• Pop-ups
• Floating headers
• After post forms
• Footer bars
• Welcome gates
• Sidebar forms
• Scroll triggered boxes, etc.

And, the best part is that it lets you create responsive and mobile-ready forms with ease.

8. MONARCH

Monarch is a critical content marketing tool that will take your social sharing functionality to the higher level. If you want to build a solid social media presence, you need to use this premium WordPress plugin.

The plugin allows visitors to share your content on any popular social media site in minutes. It also shows counters that display a number of shares over a certain period.

Plus, Monarch is easy to setup plugin that comes with over 20 social sharing networks that you can choose to improve the visibility of your site.

9. Microblog Poster

It automatically posts your new as well as old blog content to various social networking platforms such as Facebook, Twitter, Tumblr, Google+, Linkedin, etc. So when you publish a new blog, a Facebook post, and a tweet is instantly sent out informing your followers that there is new content on your site.

Microblog poster allows you to re-publish old posts to all your configured social networking accounts in an easy way. This helps you generate more web traffic to your site.

10. Sumo

Sumo is an ideal tool used for building up a list of email subscribers. It lets you convert your visitors into subscribers using its advanced range of features. SumoMe holds a quick and efficient way to double up your email subscribers with ease.

It enables you to generate traffic from social media networks. Once visitor signs up the email list, you are ready to re-hook targeted customers.

11. WordPress PopUp

If you want to drive more web visitors towards your site, you need to give them an engaging way to read your content. The WordPress PopUp plugin allows you to build beautiful and customized pop-ups and pop-overs for your site. Popups will encourage visitors to read your content. You can give extra information in pop-ups and grow your email list.

Create and customize the design of pop-ups using the simple and intuitive interface. You can even tweak the style, color, and structure of your design, add images and signup forms and select targeted audience while preparing your pop-ups.

12. Simple Author Box

Simple Author Box adds an author box to the end of your posts. You can display:

• author's name,
• author gravatar,
• author description,
• website, and
• social icons

It also adds over 30 social profile fields on WordPress user profile screen, allowing to display the author social icons. Responsive design looking nice on desktop, laptop, tablet or mobile phones. Fully customizable to match any theme design (style, color, size and text options). Automatically insert the box at the end of your post. Optionally insert the author box on your template file manually (single.php or author.php).

13. Floating Social Media Icon

Content marketing is incomplete without the effective social media marketing. It simplifies the process of spreading the organizational message to a large number of web audiences all around the world.

This plugin allows web visitors to share your content on more than 20 popular social media websites within a few clicks. Even, you can customize the plugin as per your requirement and enhance the design of your social media icons with ease.

14. Editorial Calendar

This tool manages all your posts and content marketing strategies properly.

It saves your time and allows you to plan out the coming days, months and years so that everyone on your team is always on the same page.

In other words, it gives you an overview of your blog and lets you know when each post will be published.

When you are writing daily the the editorial calendar will keep track for you.

Looking for more content writing tools? Check these out.

15. InTrigger

InTrigger helps you improve conversion and lead generation. It helps you create scenarios that will show off inline forms, floating bars, read more boxes with high-end targeting rules.

You can restrict your visitors to access the part of your blog until they sign up for your company newsletter or visit a web page. You are free to create a lead generation strategy for your site.

Content Curation Tools

• Content curation has many benefits. It:
• Saves time and energy
• Elevates brand visibility
• Establishes thought leadership and authority
• Is relevant to your audience (as it’s from them to them)

You can even curate yourself a profitable business! Read our post about content curation tools.

Use these content marketing tools to improve your site

Content Marketing is a great way to generate lead and improve conversions of a site. These tools will increase the accessibility and readability of your site quickly and efficiently.

Use only the tools that you actually use. Every time you do a content audit on your site take a look at the tools in use and decide if you continue to use them. Also, add new tools that will automate or eliminate repetitive tasks in your content marketing process.

These tools will take your content marketing strategies to the next level. And, also monetize your website with ease. Now follow this up with growth hacking tools.

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