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8 Reasons Why Your Business Should Use Video Marketing
Filed under: Guest Posts, Ideas, Social Media, Video
Video creation is no longer the complicated process it once was. Today’s technology has made automated video creation possible. The usage of video on the web offers certain distinct advantages especially to those webmasters wanting to make money online. From SEO advantages right through to increased sales conversion, let’s look at the benefits of video content in detail.
1. SEO – Pure and Simple
The dominance of social media as a marketing tool is growing exponentially. No business can stick to age-old marketing methods, lest it wants to lose valuable customers to other businesses that are adapting. The major search engines now give a lot of value to video content. If your website or business has a video and an article about the same keyword, chances are that your video will rank higher every time.
Videos have other benefits too since they usually guarantee accessibility and user retention. Visitors are more likely to watch a quick 2 minute video demonstration of your services than they are to read a long wall of text. In addition, you can target several long-tail keywords with videos to scale your rankings even further.
2. Easier Distribution Mechanisms
There are several video distribution sites that allow users to upload their videos to many websites at once. Tools such as TubeMogul, VideoWildfire and Hey!Spread allow you to add your videos to a lot of the popular video-sharing sites such as YouTube, DailyMotion, Vimeo, Imeem and others simultaneously. These websites usually offer optimized videos for their mobile platforms too, thus automatically expanding the reach of the uploader’s brand.
3. The Social Media Effect
Since popular social networking sites such as Facebook and Twitter allow users to share interesting links, having your own video on the major sites drastically increases your chances of exposure. Also, people are more likely to share an interesting video they came across rather than an article.
4. Automatically Increase the Magnetism of Your Website
If you have been surfing the web long enough, inevitably you have visited a Web 2.0 property which features a video on the homepage. Having this kind of a setup increases the visitor retention on the page. People are more likely to be intrigued by the service and might stay around to find out more if they are presented with an entertaining video explaining the purpose of the website or the service.
5. Increase Sales By Alleviating Doubts
For example, assume the case of a website that reviews cameras and includes the webmaster’s affiliate links at the end of each review. Now for a physical product such as a camera, a video review can show things to the visitor that simply cannot be conveyed effectively through text. In these cases, a video is a far more effective tool to increase the chance of conversions, and subsequently helping the webmaster make money online.
6. More Success with Opt-in and Subscriber Lists for Video Based Feeds
People are used to getting walls of text and promotional offers in their inbox all day long. Not many marketers out there offer informational videos to their subscribers. Since most people are already signed up to one or more textual newsletters, a weekly video-based feed can be a nice change. Also, some concepts are better demonstrated over video. For example, a golf newsletter would be much more interesting if it sends out videos on how to improve your swing.
7. Personalized Experience for Your Customers
You can guide your visitors to different sections of your website using videos making the whole experience similar to visiting an actual store. Videos put a face on the merchant and make the users more comfortable doing business with them. Using intelligent data mining, many websites are now providing personalized video experiences that are catered specifically to the individual customer’s buying habits and in many cases reference past purchases.
8. Automation of Video Creation
Earlier, video production used to be a lengthy process involving half a dozen people and a lot of equipment. But nowadays, video production is seamless and in a lot of cases, completely automated.
By limiting the need for human intervention in video production, today’s video creation technology has given the confidence to a lot of webmasters to use video on their websites. And since video offers high ROI, it’s an obvious choice for improving online brands.
All in all, video marketing is highly beneficial for improving brand recognition and customer retention. Online businesses that haven’t jumped onto the video bandwagon already should look at it as a serious option for improving the quality of their websites.
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Image credit Christian Wagner
Posted on: July 4, 2011
Online video marketing is the key business differentiators for web companies wanting to communicate effectively their product profile and benefits within the shortest possible time.