Top 10 Social Networking Sites by Market Share of Visits [April 2011]

The latest social networking data from US is in and we have updated our social networking market share data with April 2011 results from Experian Hitwise.

Facebook is slightly up but for the last four months it has been pretty stable around 64% mark. Facebook achieved another milestone, it now has 50 percent of US population as active members. Not online population… everybody. As of this post 50.09% US population is active on Facebook. Check out our infographic: 50% of US Population on Facebook.

YouTube has gained the most, moving up 0.4 percentage points to 19.94% of market share of visits. Google has notoriously failed at its attempts to create a social networking site that would rival Facebook. Would it be possible to use YouTube’s momentum to tackle Facebook?

Last week we saw LinkedIn’s initial public offering moving up, up ,up. A lot of LinkedIn’s growth comes from outside US as the market share of visits in US for April 2011 was slightly down from 0.40 to 0.37 percent.

Twitter is stable with 1.1 percent.

Still on the third place is the one time ruler of social networking sites MySpace with 1.19 percent of market share. I expected it to drop below Twitter and Yahoo! Answers in April but just not yet. The rate of decline is slowing slightly as there’s not much to lose anymore.

The chart shows that most people use one dominant social networking site and use some specialist site on the side. It’s just too time consuming to be fully active on several social networking sites. I believe a good set for your average user might be Facebook, YouTube and maybe on additional site like LinkedIn or Yahoo! Answers.

The chart below is in logarithmic scale so that the smaller sites wouldn’t just a single line around 1% of social network market share. Every month in the chart lists the top 10 sites of that time by the market share of visits. Please note that it is just a percentage and 30% in January 2009 is a lot less than 30% in September 2010. The gaps in the the lines mean that the site wasn’t in the top 10 at that time.

I used an interactive chart making software Tableau Public for this visualization. If you don’t see anything below please try reload. If all else fails then look at the image or download the chart in PDF format: Top-10-Social-Networking-Sites-by-Market-Share-of-Visits-March 2011.

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Pete Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

2 Responses

  1. Ganesh says:

    Very interesting to know that twitter is around 1%. I always had impression of it being near kinds of YouTube.

  1. June 4, 2011

    […] is desperate to get a share of the social media market. Currently Facebook and YouTube top it and Google realise they need to do something about it! The […]

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