Facebook Cheat Sheet: All Image Sizes, Dimensions, and Templates [2020]

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facebook cheat sheet sizes and dimensions

What is the Facebook profile picture size or Facebook banner size? How wide is the page of your brand? What’s the maximum video upload size? Here are all the numbers you need!

Please note that we update this article once a month – if you notice that something is off, please let us know via email at editors (at) dreamgrow.com and use the article title as your subject line.

Facebook Business Page Image Sizes 2020

To get the best bang for buck with your digital marketing efforts, you need to make sure you fill in all the data and design the Facebook images for your business’s Facebook page.

A Facebook page which appears to be under construction or out of date will reflect poorly on your brand. The most important detail you need to get right is Facebook cover photo size. Having the right Facebook image size is important because if you mess it up, then the images will look all blurry, distorted, and reflect poorly on your brand.

Profile photo: 180 x 180 pixels. Displays at 160 x 160, best results when uploading a square image (360×360, 720×720 or 960×960). The Facebook profile picture frame size is 183×183 pixels.
Facebook cover photo size: 828 x 315 px (851 x 315px for personal profiles)
News Feed link image size: 1200 x 900 px
News Feed link image ratio: 4:3
Desktop news feed display: Up to 470 x 470 px
Mobile news feed display: Up to 626 x 840 px
Right column image size: 254 x 133 px

Text: The Desktop news feed displays 500 characters, mobile 110 characters, and the right column ad 90 characters.

facebook-cheat-sheet-main

Here are some templates you can use to create header graphics that will work for both desktop and mobile users. Click on the images to download full sized versions.

This is the image that works best on desktop computers. It is displayed in full on desktop 828 by 315 pixels. On the mobile devices, Facebooks cuts the blue sides, and only the green part is visible (560 by 315 pixels)

facebook cover desktop

This 828 by 461 pixel image is visible in full on mobile devices. Facebook cuts the green top and bottom on the desktop devices, and only the standard 828 by 315-pixel area is visible.

facebook cover mobile

Facebook Video Ad Sizes Explained for 2020

Thumbnail image: 1200 x 675 px
Aspect ratio: 16:9 or 1:1
Video: h.264, square pixels, fixed frame rate (max 30 fps), progressive scan
Format: .mp4 container ideally with leading moov atom, no edit lists
Audio: Stereo AAC, 128kbps+ preferred
File size: Up to 4 GB
Right column image display: 254 x 133 px

Text: The desktop news feed displays 500 characters, mobile 110 characters, and the right column ad 90 characters.

facebook-cheat-sheet-video

Facebook Carousel Photo Sizes [Updated 2020]

Image size: 600 x 600 px
Image ratio: 1:1
Desktop news feed display: 300 x 300 px
Mobile news feed display: 460 x 460 px
Right column image display: 125 x 125 px

Text: The desktop news feed carousel displays 500 characters, the mobile one 120 characters, and the right column ad 90 characters.

facebook-cheat-sheet-carousel

Facebook Apps Image Sizes for 2020

Image size: 1200 x 628 px
Image ratio: 1.9:1
Desktop news feed display: 470 x 246 px
Mobile news feed display: 560 x 293 px
Right column display: 254 x 133 px

Text: The desktop news feed display is limited at 90 characters, the mobile version has up to 110 characters, and the right column ad is set to 90 characters.

facebook-cheat-sheet-apps

Clicks to Website Ads Image Sizes 2020

Image size: 1200 x 628 px
Image ratio: 1.9:1
Desktop news feed display: 470 x 246 px
Mobile news feed display: 560 x 292 px
Right column display: 254 x 133 px

Text: The Desktop news feed displays 500 characters at most, 110 characters on mobile, and 90 characters as the right column ad.

facebook-cheat-sheet-clicks-to-website

Facebook Group Cover Photo Size

The Facebook Group cover image in 2019 is for some reason different from the Facebook Page cover photo size. The Facebook Group photos can be 820 pixels wide by 462 pixels tall. The visible size on the desktop is 820 by 250 pixels.

Image size: The size for group photos is 820 by 462 pixels (fully visible on mobile)
Desktop news feed display: 820 x 250 px (top and bottom cut)

Facebook Event Image Sizes

Facebook event photo sizes are different in various locations. The correct Facebook event cover photo size is 1920 x 1080 pixels with a 16:9 ratio. Wider images will have the sides cropped. Taller images will be cropped top and bottom. There are online Facebook event photo maker tools, but it’s really easy to resize image for Facebook event yourself.

Image size: The recommended size for Facebook event photos is 1920 by 1080 pixels (16:9 ratio)
Desktop news feed display: 470 x 174 px
Mobile news feed display: 560 x 208 px
Right column display: 254 x 133 px

Text: Again, the desktop news feed will display 500 characters, 110 characters on mobile, and the right column ad is capped at 90 characters.

facebook event image size

Lead Generation Ad Photo Sizes

Image size: 1200 x 628 px
Image ratio: 1.9:1
Desktop news feed display: 470 x 246 px
Mobile news feed display: 560 x 292 px

Text: The desktop news feed displays 500 characters and mobile is at 110 characters.

facebook-cheat-sheet-lead-generation

Facebook Offers Photo Sizes

Image size: 1200 x 628 px
Image ratio: 1.9:1
Desktop news feed display: 470 x 246 px
Mobile news feed display: 560 x 292 px
Right column display: 254 x 133 px

Text: Desktop and mobile news feeds both only display 90 characters.

facebook-cheat-sheet-offer-claims

Facebook Page Likes Campaign Image Sizes

Image size: 1200 x 444 px
Image ratio: 1.9:1
Desktop news feed display: 470 x 174 px
Mobile news feed display: 560 x 208 px
Right column display: 254 x 94 px

Text: Desktop news feed displays a maximum of 500 characters, mobile is limited to 110 characters, and you have 90 characters for the right column.

facebook-cheat-sheet-page-likes

Facebook Text Ad Limitations

Maximum allowed characters: 500
Good length to aim for: 150 characters or less.

facebook-cheat-sheet-text

You can find and download the full infographic here!

Did we miss something? New changes? Let us know in the comments or by emailing us at editors (at) dreamgrow.com

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Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He's also writing on a personal growth website FixWillPower.com. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.