Top 10 Social Networking Sites by Market Share of Visits [February 2017]

top 10 social networking sites by market share of visits

Updated on: Mar 16, 2017

Top 10 Social Networking Sites by Market Share of Visits

Yahoo Answers was on the bottom half of the this top 10 list for almost a decade. And now its gone! Replaced by another Q&A site Quora. Why Experian even included Yahoo Answers on the list is not clear. Quora, however, is a perfect match for this list. Quora wasn’t even around when we first started publishing this list as it was founded in June 2009. Welcome to the top with 0.66% marketshare of visits.

Now back to regular items. Two pairs of social networking sites are still battling it out between each other. The fight to be the third social networking site is between Twitter and Reddit. The race for the fifth place is between image based social networks Pinterest and Facebook owned Instagram.

Twitter vs. Reddit

Twitter’s market share has been in virtual standstill since January 2016. But lately there has been a bit of a growth spurt that started in September 2016. This has not yet reflected in Twitter’s stock price which is trending down. Also since October 2016 Reddit has been on the fourth position and Twitter has regained the number three spot in US visitor market share. Twitter has also reached it’s all time high percentage on this top 10 chart with 5.55% in February 2017. As Reddit’s rise rise seems to have stopped then we can expect that Twitter will remain on the third position in the coming months. Twitter has not updated its monthly active user numbers for a very long time and the latest public number is still 313 million.

twitter stock price market share twtr

Reddit has gone through an impressive growth sprint starting below 0.7% around December 2014 and reaching 5.62% in May 2016. However since May this year Reddit has lost some ground to Twitter and in February 2017 it was a bit below Twitter’s matket share with 5.10 percent. In the coming months we’ll see if Reddit is running out of steam and Twitter can get ahead.

Pinterest vs. Instagram

Instagram has everything going for it. Pretty decent mobile app, Facebook’s support, and inclusion in its ad platform. Despite all this it has lagged behind Pinterest in US market share of visits. This may be due to its mostly mobile only functionality. Pinterest is more like a tool than just posting pretty pictures and collecting likes. This might be te reason Pinterest has kept the lead for most of the time these sites have been in the Top 10 list. Since February 2016 Instagram has had an upper hand but Pinterest regained the fifth position in September and got a decent lead. In November 2016 Instagram took a lead again if only by 0.01%. This was mostly due to drop in Pinterest’s market share. Now they have switched places again. Instagram’s marketshare is at the all time high of 1.82% and Pinterest is 0.01% behind with 1.81%.

Other Social Networks

The second half of the top 10 list is always changing. Smaller social networks like Yelp and LinkedIn have been gaining market share. But they are nowhere near they altime high numbers. One of the most interesting changes in this part of the list is Microsoft’s acquisition of Linked in for 26.2 billion dollars. If Microsoft will be able to integrate LinkedIn with it’s business software then it may give the B2B social network a huge boost. On the other hand recent history with Google+ shows that money and effort might not be enough to change the habits of users.

Market Share of Visits
[November 2016]:

  1. Facebook 41.17% (▼ down)
  2. YouTube 25.41% (▲ up)
  3. Twitter 5.55% (▲ up)
  4. Reddit 5.10% (▼ down)
  5. Instagram 1.82% (▲ up)
  6. Pinterest 1.81% (▲ up)
  7. LinkedIn 1.33% (▲ up)
  8. Tumblr 1.20% (▼ down)
  9. Yelp 0.74% (▲ up)
  10. Quora 0.66% (new)

To put the percentages in perspective then the absolute number of visits of 1% of market share is about 36.2 million visits per week.

About this chart

Every month the chart lists the top 10 sites of that time by the market share of visits in US. Please note that it is just a percentage and 30% in January 2012 is a lot less than 30% in December 2012. The gaps in the lines mean that the site wasn’t in the top 10 at that time. The chart is in logarithmic scale so that the smaller sites wouldn’t just a single line around 1% of social network market share.

You can also check out the global view: Top 15 Most Popular Social Networking Sites and 10 Apps!

I used an interactive chart making software Tableau Public for this visualization.

Click here to play around with a full-screen interactive chart!

Image: Designed by Freepik

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Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

1 Response

  1. It seems that Quora is moving up as a direct competitor and more contemporary replacement for Yahoo! Answers.

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