Top 10 Social Networking Sites by Market Share of Visits [December 2012]

For a detailed view use interactive chart at the bottom of this post.

Top social networking sites: Facebook (61.46%), Youtube (22.2%), Twitter (1.98%), and Pinterest (1.07%) maintained their usual market share with light changes in December 2012.

However, there are some interesting changes in the market share of the other social media sites. In December Google+ continues to drop for the third consecutive month plunging to 0.69% of market share of visits from 1.35% in September 2012.

Similarly, LinkedIn dropped to 0.63% in December that is lower than its market share of visits in January 2012 (0.75%).

Instagram jumped from 0.40% in November to 0.52% in December 2012, pulling away from Tumblr that slid to 0.38% of market share of visits in December.

Market Share of Visits [December 2012]:

  • Facebook 61.46.54% (+)
  • Youtube 22.2% (-)
  • Twitter 1.98% (+)
  • Pinterest 1.07% ( )
  • Yahoo! Answers 0,85% (+)
  • Google+ 0,69% (-)
  • LinkedIn 0,63% (-)
  • Tagged 0,54% (-)
  • Instagram 0,52% (+)
  • Tumblr 0,38% (-)

About this chart

The chart below is in logarithmic scale so that the smaller sites wouldn’t just a single line around 1% of social network market share. Every month in the chart lists the top 10 sites of that time by the market share of visits. Please note that it is just a percentage and 30% in January 2011 is a lot less than 30% in December 2012. The gaps in the the lines mean that the site wasn’t in the top 10 at that time.

I used an interactive chart making software Tableau Public for this visualization. If you don’t see anything below please try reload. If all else fails then look at the image or download the chart in PDF format: Top 10 Social Networking Sites by Market Share of Visits.

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Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

2 Responses

  1. No surprise here. If + wasn’t a Google product, it wouldn’t even make the list.

  2. That surprises me really. I thought Google+ would be a lot bigger than it is – given how much coverage it gets!

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