15 Must-Know Facts on How People View Websites

Content Marketing in Boring Industries

Content Marketing in Boring Industries by Ross Hudgens [SLIDES]

top 10

Top 10 Social Media Marketing Mistakes That You Shouldn’t Make

social media crisis

Managing Social Media Crisis and Negative Feedback


Top 10 Social Networking Sites by Market Share of Visits [December 2012]

For a detailed view use interactive chart at the bottom of this post.

Top social networking sites: Facebook (61.46%), Youtube (22.2%), Twitter (1.98%), and Pinterest (1.07%) maintained their usual market share with light changes in December 2012.

However, there are some interesting changes in the market share of the other social media sites. In December Google+ continues to drop for the third consecutive month plunging to 0.69% of market share of visits from 1.35% in September 2012.

Similarly, LinkedIn dropped to 0.63% in December that is lower than its market share of visits in January 2012 (0.75%).

Instagram jumped from 0.40% in November to 0.52% in December 2012, pulling away from Tumblr that slid to 0.38% of market share of visits in December.

Market Share of Visits [December 2012]:

  • Facebook 61.46.54% (+)
  • Youtube 22.2% (-)
  • Twitter 1.98% (+)
  • Pinterest 1.07% ( )
  • Yahoo! Answers 0,85% (+)
  • Google+ 0,69% (-)
  • LinkedIn 0,63% (-)
  • Tagged 0,54% (-)
  • Instagram 0,52% (+)
  • Tumblr 0,38% (-)

About this chart

The chart below is in logarithmic scale so that the smaller sites wouldn’t just a single line around 1% of social network market share. Every month in the chart lists the top 10 sites of that time by the market share of visits. Please note that it is just a percentage and 30% in January 2011 is a lot less than 30% in December 2012. The gaps in the the lines mean that the site wasn’t in the top 10 at that time.

I used an interactive chart making software Tableau Public for this visualization. If you don’t see anything below please try reload. If all else fails then look at the image or download the chart in PDF format: Top 10 Social Networking Sites by Market Share of Visits.


Posted on: January 28, 2013

Leave a Reply

Your email address will not be published. Required fields are marked *

2 Responses

  1. Alex Clifford January 28, 2013 7:07pm

    That surprises me really. I thought Google+ would be a lot bigger than it is – given how much coverage it gets!


  2. Dino Maiolo February 4, 2013 12:12am

    No surprise here. If + wasn’t a Google product, it wouldn’t even make the list.


Turn your content to leads and sales!

Sign up and get the latest information

Sign up for free updates!