Content Marketing in Boring Industries

Content Marketing in Boring Industries by Ross Hudgens [SLIDES]


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Top 10 Social Networking Sites by Market Share of Visits [July 2011]

Twitter is continuing an upward trend by increasing its market share of visits from 1.28 in June to 1.40 in July. Twitter has gained a lot of market share since December 2010, moving from 0.93 to 1.40%.

Facebook and YouTube are stable around 63% and 20% mark respectivley. LinkedIn is slightly down from 0,52% in June to 0.48% in July, this could probably be attributed to vacation period and LinkedIn should be back up in August/September.

Google Plus

Google Plus is not yet on the Top10 list of social networking sites by market share of visits. Depending on its growth rate it could be on this list already in August. Some signs show that the Google+ growth has stalled. Alexa shows a distinct drop in the last week.

Read more about Google+ declining visitor numbers: Google+ is failing! [DATA].

About this chart

The chart below is in logarithmic scale so that the smaller sites wouldn’t just a single line around 1% of social network market share. Every month in the chart lists the top 10 sites of that time by the market share of visits. Please note that it is just a percentage and 30% in January 2009 is a lot less than 30% in September 2010. The gaps in the the lines mean that the site wasn’t in the top 10 at that time.

I used an interactive chart making software Tableau Public for this visualization. If you don’t see anything below please try reload. If all else fails then look at the image or download the chart in PDF format: Top 10 Social Networking Sites by Market Share of Visits July 2011.


Posted on: August 16, 2011

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2 Responses

  1. samer August 17, 2011 2:02am

    Strange how Gplus is declining however it should be increasing, its the newest and the most famous social network website…


  2. Chris Smith August 18, 2011 2:02pm

    If G+ shows a drop – perhaps this is because it’s peak vacation period in Europe and North America and people are not at work.

    Alexa gets stats from its toolbar I believe and if people are not at work (i.e. not on their work PC) they could be still accessing G+ from amobile device and therefore Alexa is not tracking this.


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