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Top 10 Social Networking Sites by Market Share of Visits [May 2013]

top-10-social-networking-sites-by-market-share-of-visits-may-2013Here is fresh top 10 social networking sites’ market share data in US for the month of May 2013. It has some interesting changes. On the interactive chart below you can dig into what happened in May 2013.

New Entry!

Every now and then there’s a new entry in the top 10 list of social networking sites. This also means that another site had to drop off the list. So, this time Reddit forced Facebook backed Instagram off the list.

Reddit is somewhat different from all the other sites in the top 10 list as it socially ranks news items that are categorized into subtopics. We will see if Instagrams introduction of videos will result in any uptick for the site in June.

Moving Up

The most important uptrend is that LinkedIn continues to increase its market share of visits. In May 2013 LinkedIn had 1.12 percent of all visits to social networking sites. That is almost double from six months ago when the business social networking site had only 0.63 percent of the market share in US. The latest gain also propelled LinkedIn past Yahoo Answers to the 5th position.

Reddit the newcomer entered the list with 0.45 percent of market share, that pushed Instagram off the list. The image sharing network had only 0.43% of visits in April 2013.

Moving Down

Twitter continues downwards with 1.55 percent of market share of visits in May 2013. Twitter has lost more than 20 percent of market share since December 2012 when they had 1.98% of visits. This may be due to the fact that people are using devices and tools like Hootsuite that are not tracked by the Hitwise survey.

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Yahoo Answers ended its 6-months long of upward march with 1.10% in May 2013 down from 1.14 percent in April.

No Change

The changes in the number of visits of other social networking sites in US had no significant change from April to May. Facebook, Youtube, Google+, Pinterest, and others changed their market share of visits slightly up and down but the overall picture remained comparable to that of April 2013.

Market Share of Visits [May 2013]:

  1. Facebook 57.28% (+)
  2. Youtube 24.63% (-)
  3. Twitter 1.55% (-)
  4. Pinterest 1.16% (-)
  5. Yahoo! Answers 1.10% (-)
  6. LinkedIn 1,12% (+)
  7. Google+ 0,78% (+)
  8. Tagged 0,50% (-)
  9. Tumblr 0,51% (-)
  10. Reddit 0,45% (*)

To put the percentages in perspective then the absolute number of visits of 1% of market share is approximately 35.6 million visits.

About this chart

Every month the chart lists the top 10 sites of that time by the market share of visits in US. Please note that it is just a percentage and 30% in January 2011 is a lot less than 30% in December 2012. The gaps in the the lines mean that the site wasn’t in the top 10 at that time. The chart is in logarithmic scale so that the smaller sites wouldn’t just a single line around 1% of social network market share.

I used an interactive chart making software Tableau Public for this visualization. If you don’t see anything below please try reload. If all else fails then look at the image or download the chart in PDF format: Top 10 Social Networking Sites by Market Share of Visits.

The chart is interactive so play around with it!

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Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

3 Responses

  1. Mobile Pk says:

    i did not used Pinterest but facebook showing great results i must say.

  2. Yeah well played with social networking sites.. Inspiry

  3. Wow…. I’m surprised reddit just now squeaked onto the list. I thought they have been big time.

    And what the hell is ‘tagged’?

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