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Top 10 Social Networking Sites by Market Share of Visits [October 2012]

top-10-social-networking-sites-by-market-share-of-visits-october-2012For a detailed view use interactive chart at the bottom of this post.

In October 2012 there have been only small changes to the rankings in the top 10 social networking sites.

Google+ is number 4 social media site in the US. However it dropped from its 1.35 percent of market share of visits to 1.29% in October. This is the first time since Google+ entered top 10 list that it didn’t gain market share.

Similarly, Pinterest, dropped slightly to 1.25 percent of market share of visits from 1.27% in the first half of the month.

Twitter has regained some ground and reached 1.88 percent of market share from 1.85 percent in the beginning of the month.

LinkedIn moved sideways to 0.83 percent of visits in October. LinkedIn’s position should grow stronger during November.

Facebook and Instagram are moving sidewaysin October. YouTube has moved to 20.00 percent from 19.80 in the first half of October. MySpace is still in the top 10 list with 0.35 percent of market share of visits.

Market Share of Visits [October 2012] for the top 5:

  • Facebook 62.62% (-)
  • Youtube 20.00% (+)
  • Twitter 1.88% (+)
  • Google+ 1.29% (-)
  • Pinterest 1.25% (-)

About this chart

The chart below is in logarithmic scale so that the smaller sites wouldn’t just a single line around 1% of social network market share. Every month in the chart lists the top 10 sites of that time by the market share of visits. Please note that it is just a percentage and 30% in January 2009 is a lot less than 30% in September 2010. The gaps in the the lines mean that the site wasn’t in the top 10 at that time.

I used an interactive chart making software Tableau Public for this visualization. If you don’t see anything below please try reload. If all else fails then look at the image or download the chart in PDF format: Top 10 Social Networking Sites by Market Share of Visits.


Posted on: November 19, 2012

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2 Responses

  1. Pingback: Trends and directions of the top 10 social media platforms | immediate future.

  2. Rank Watch January 10, 2013 1:01pm

    With the effort in creating better content for online users and increasing the use of infographic content, which is a must nowadys, I think sites like Pinterest and Instagram will have a bigger role to play in the social media world in the coming days.


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