Top 10 Social Networking Sites by Market Share of Visits [September 2011]

Priit Kallas

413 posts

Filed under: Facebook, Social Media, Surveys and stats

Tweet

Tags: Facebook, facebook market share, facebook market share 2011, Google, google plus, ivillage, linkedin market share, market share, marketing charts, myspace market share, Social Media, social media market share, social media networking sites, Social media statistics, social network market share, social network market share 2010, social network market share 2011, social networking market share, social networking market share 2010, social networking market share 2011, Social Networking Sites, social networking sites market share, social networks, social networks market share, top 10 social networking sites, top social networking sites, twitter market share, youtube market share

For a detailed view use interactive chart at the bottom of this post.

In September 2011 we got to new highs. Facebook is up 0.64 percentage points to a record 65.15% of market share. As we predicted LinkedIn gained a lot of visits in September and is now record high with 0.64% of visits. Linkedin still has a lot of potential by engaging its users. LinkedIn has “120m+ professionals around the world as of August 4, 2011″ and that is about 7 times lower than Facebook’s users but Facebook has 100 time more visits.

Twitter has lost a bit of marketshare in the last two months and is now at 1.23%

A new site that entered the top 10 list in June is iVillage. It’s growing rapidly but too early to tell if the growt will continue. The site targeted at women has huge potential and we’ll see how it plays out.

It’s not a big surprise but there’s no Google+ in the list. Looking at the data from Chitika you can see that the initial surge after public launch was followed by rapid decline in the following two weeks.

The drop is similar to the one after initial beta launch that we pointed out in August. So, maybe Google will find a way to make it work but it will take a lot of time. Real people do not want to use more than one general purpose social networking site at a time.

About this chart

The chart below is in logarithmic scale so that the smaller sites wouldn’t just a single line around 1% of social network market share. Every month in the chart lists the top 10 sites of that time by the market share of visits. Please note that it is just a percentage and 30% in January 2009 is a lot less than 30% in September 2010. The gaps in the the lines mean that the site wasn’t in the top 10 at that time.

I used an interactive chart making software Tableau Public for this visualization. If you don’t see anything below please try reload. If all else fails then look at the image or download the chart in PDF format: Top 10 Social Networking Sites by Market Share of Visits September 2011.

Posted on: October 12, 2011