Top 10 Social Networking Sites by Market Share of Visits [September 2011]

For a detailed view use interactive chart at the bottom of this post.

In September 2011 we got to new highs. Facebook is up 0.64 percentage points to a record 65.15% of market share. As we predicted LinkedIn gained a lot of visits in September and is now record high with 0.64% of visits. Linkedin still has a lot of potential by engaging its users. LinkedIn has “120m+ professionals around the world as of August 4, 2011” and that is about 7 times lower than Facebook’s users but Facebook has 100 time more visits.

Twitter has lost a bit of marketshare in the last two months and is now at 1.23%

A new site that entered the top 10 list in June is iVillage. It’s growing rapidly but too early to tell if the growt will continue. The site targeted at women has huge potential and we’ll see how it plays out.

It’s not a big surprise but there’s no Google+ in the list. Looking at the data from Chitika you can see that the initial surge after public launch was followed by rapid decline in the following two weeks.

The drop is similar to the one after initial beta launch that we pointed out in August. So, maybe Google will find a way to make it work but it will take a lot of time. Real people do not want to use more than one general purpose social networking site at a time.

About this chart

The chart below is in logarithmic scale so that the smaller sites wouldn’t just a single line around 1% of social network market share. Every month in the chart lists the top 10 sites of that time by the market share of visits. Please note that it is just a percentage and 30% in January 2009 is a lot less than 30% in September 2010. The gaps in the the lines mean that the site wasn’t in the top 10 at that time.

I used an interactive chart making software Tableau Public for this visualization. If you don’t see anything below please try reload. If all else fails then look at the image or download the chart in PDF format: Top 10 Social Networking Sites by Market Share of Visits September 2011.

Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

3 Responses

  1. Beth says:

    ivillage – they’ve made it impossible for me to get off their email ist… I wonder how that might skew the results?

  1. November 10, 2011

    […] DreamGrow bir süredir sosyal medya sitelerinin ziyaret oranlarını ve pazar paylarını ölçümlüyor. Dün sitede yayınlanan bir haber ile geçtiğimiz aya ait en çok ziyaret edilen 10 sosyal ağ sitesini duyurdular. (Bkz: Top 10 Social Networking Sites by Market Share of Visits [September 2011] ) […]

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