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Top 10 Social Networking Sites by Market Share of Visits [Week ending October 13, 2012]

For a detailed view use interactive chart at the bottom of this post.

This time the chart is a bit different than usual. First, to make it clearer, we deleted all the social networking sites that haven’t visited the top 10 in the last 2 years. Second as the data from marketingcharts didn’t make any sense we used fresher data directly from the source (experian/hitwise data for week ending October 13, 2012).

Google+ is now number 4 social media site in the US. It jumped to 1.35 percent of market share of visits in the second week of October. This took Google+ past Pinterest and really close to Twitter. Google+ has been on the list for 11 months and it has not slipped once. It’s interesting to see how long will this trend continue.

As expected, another big gainer, Pinterest, reached 1.27 percent of market share of visits. They have been moving up for 4 months now and this is the highest ever for the image sharing network. This growth should continue for a few months. However Pinterest dropped to 5th position behind Goolgle+.

In August there was the first slip for Twitter after the 10-month growth streak. In the second week of October Twitter dropped a lot — to 1.85 percent compared to 2.03 in August. Twitter’s drop in market share of visits creates an interesting situation where Google+, Pinterest and Twitter are competing closely for positions 3 through 5 in the top 10 list.

LinkedIn reached its highest market share ever with 0.84 percent of visits in second week of October. As expected LinkedIn’s position should grow stronger after the vacation period in summer.

Facebook and Instagram are moving sidewaysin second week of October. YouTube has dropped to 19.80 percent from 20.16 in August. MySpace, has come back from the dead and positioned itself on a reputable 10th position of this list with 0.35 percent of market share of visits.

Market Share of Visits [Week ending October 13, 2012] for the top 5:

  • Facebook 62.89% (+)
  • Youtube 19.80% (-)
  • Twitter 1.85% (-)
  • Google+ 1.35% (+)
  • Pinterest 1.27% (+)

About this chart

The chart below is in logarithmic scale so that the smaller sites wouldn’t just a single line around 1% of social network market share. Every month in the chart lists the top 10 sites of that time by the market share of visits. Please note that it is just a percentage and 30% in January 2009 is a lot less than 30% in September 2010. The gaps in the the lines mean that the site wasn’t in the top 10 at that time.

Exceptionally this posts data is not September 2012 but week ending October 13, 2012.

I used an interactive chart making software Tableau Public for this visualization. If you don’t see anything below please try reload. If all else fails then look at the image or download the chart in PDF format: Top 10 Social Networking Sites by Market Share of Visits.

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Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

1 Response

  1. Between the reading of every article telling me what to do to make my business a success and then implementing the 50 million steps recommended, I never have time to do the thing that made me start this biz in the first place … take pictures. I love photography and I’m a laid back beach bum. I’m beginning to find the prospect of promoting my business so overwhelming it interferes with creativity. It doesn’t support my artistic hopes and dreams and I’m seriously thinking of getting off this particular crazy-train. Anyone else out there feeling the same? Isn’t the bottom line to be yourself and exercise your own brand of individual creativity and that will draw your market to you?

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