11 Awesome & Inspiring Facebook Campaigns
So you want to do an awesome Facebook campaign but don’t have any good ideas where to begin? Don’t just create another mediocre Facebook campaign. Like Seth Godin says: “Be remarkable!”.
Here you’ll find eleven remarkable Facebook campaigns that will inspire and give you plenty of new ideas.
1. AirBaltic FanDay (Airline from Latvia)
Every week there’s a fanday where AirBaltic’s Facebook fans can choose between 3 destinations. By the end of the day fans can buy tickets with a huge discount to the city that got the most votes.
FanDay increases fans interaction with AirBaltic
You should know that more interaction with your Facebook content (likes, comments, shares etc.) will get you more exposure on the fans’ walls. Being aware of this, the Latvian airline’s Facebook strategy seems even more remarkable.
AirBaltic knows that Facebook fans love discounts
It’s a well-known fact that most people follow or like brands to get some free stuff, kickass deals and discounts. AirBaltic’s marketing team knows that it’s a powerful button and they push it each and every week. Great job – well done, AirBaltic!
2. AXE And Hundreds Of Girlfriends (Tunisia)
Body wash and fragrances provider AXE discovered that Tunisian men like to brag about how many girls they can line up. So they built a Facebook App where Tunisian men were able to show their friends that they’re in a relationship with hundreds of girls (maximum 999). The campaign went viral in Tunisia and globally as well and evidently was great success for AXE.
3. New Belgium Brewery Promotes Beer With The Help Of Dogs
Upload a photo of your dog and win dog-related prizes. Seemingly it’s a very mediocre campaign and maybe even little bit out of date. What makes this campaign inspiring and remarkable is that for every user that participates they’ll donate 1$ to the Human Society Of The U.S.
So next time you’re running a campaign on Facebook let people feel “I can help” in addition to the “I can win” feeling. I’m pretty sure that it will help you get more folks participating.
4. FarmVille Goes To GaGaVille
Surely you’ve heard about the social game FarmVille. Well, Lady GaGa wanted to introduce her new album and for that her marketing team created their own game GaGaVille. GaGaVille went viral and created a lot of buzz around her.
What can Lady GaGa teach to us?
Think outside the box and try to ride the existing trends.
5. Facebook Blood Groups Saves Lives (Israel)
A very complicated problem found a modern solution in Israel. Every blood group has its own Facebook group and now if someone needs blood urgently then doctors can go to Facebook and ask for help from thousands of people who have joined the group and want to help save lives.
Awesome and why not to launch Facebook blood groups in your city or country too? It’s very simple and doesn’t require a lot of time.
6. SAS Airline – Grab A Trip To Paris
This campaign didn’t comply with the Promotions Guidelines of Facebook and was shut down. Yet, it was a success story for SAS. I added it to this post because it is very inspiring how SAS can do something that engages people and risk breaking the rules. Check out the video to see their original concept that caused loads of buzz too.
Social marketing train is even not in the 1st station yet
Are you thinking that you missed the social media marketing train? Well, look at these guys. They’re a huge airline from Scandinavia and even they and their advertising agency don’t know the basic rules of doing a campaign on Facebook. They invested a lot of money to a campaign that actually was forbidden and sooner or later was going to be shut down. This time SAS was just lucky.
The social media marketing train is still there. Don’t miss it.
7. Bury A Man Under Skittles
Very simple concept. Skittles guys built a Facebook App where a man was standing in a huge jar and every new fan added lots of Skittles into it. Of course people were able to see the show in live.
Did he die?
Probably not, but he was buried in Skittles candies from top to bottom and was hopefully rescued afterwards. Quick Google check didn’t give any hints about his destiny.
8. I like it on the table. Or on the floor?
I bet that most Facebook users remember when their female friends posted this kind of updates on their walls:
“I like it on the floor.”
“I like it on the table.”
“I like it on the sofa.”
This was all for raising awareness about breast cancer. The campaign went viral globally and created a lot of buzz.
The idea itself was very simple
Women were asked to write where they like to keep their purse. The campaign was started by a few women who sent private messages to their female friends and asked them to write where they like to keep their purse.
If you’re clever enough then this might be one of the cheapest ways to do a viral campaign on Facebook.
9. Send Free Ice-Cream To Your Sad Friends (Israel)
Yellow Convenience Store wanted to testdrive its new line of private label products “Yellow Fun To Go”. And who else needs fun more than a sad friend?
To find these friends, Yellow developed a Facebook App that determined your saddest friends (see the video to find out how). After that people were able to send free ice-cream to their saddest friends.
Campaign got a lot of attention in Israel and in two weeks the app had been used by more than 50,000 people.
10. Throw Money And Fans Are Happy – Jack In The Box
Fast food chain put its mascot Jack into the imaginary jar and every time when someone liked the page a nickel dropped into the jar. One month later one randomly chosen fan won all the money in the jar.
Alltogether they collected $11,533 and about 200,000 new fans and of course some great buzz.
11. Corona Light – The Most Liked Light Beer In North America
Corona’s last year advertising campaign’s main goal was to become the most liked light beer in North America and Facebook played an important role in it.
Corona deployed a huge billboard on the Times Square, New York and every new fan’s photo was shown there for some time. A lot of people want to be on a Time Square billboard. Anyway, even I did it
Of course th campaign had a big WOW-effect for all of us and the it went viral. The result for Corona was a lot of new fans and some great word of mouth.
Did you get your dose of inspiration? Which one did you like the most? Do you know any other inspiring and remarkable Facebook campaigns?
Posted on: May 30, 2011