Last Updated on by Karl
Facebook is the lifeblood of social media traffic.
If it works for you, you have it all. If it doesn’t, you have to do all to get it worked.
However, the process of acquiring Facebook traffic is neither simple nor quicker than it used to be in the early days of Facebook’s popularity.
The impediment applies to both Facebook marketers as well as the professional bloggers, and online authors who need good support from the billion dollar social platform.
With millions of people, sharing billions of updates every day, getting traction from the targeted audience is a rising concern among bloggers and advertisers.
As Facebook is getting saturated with the junk of sales pitches and repetitive types of posts, fans lose attention and interest, more or less habituated with their regular posting trends.
The result is a lack of exclusiveness in the content and its flow which often go unnoticed.
Facebook posts may get ignored
Analyzing the built-in Facebook Insights section shows how many of the regular posts made from your Facebook brand page get ignored in a day or week or month. The filtered feed problem of Facebook only adds to the sad story.
Here are a few reasons of when and why no one sees your Facebook posts, irrespective of the efforts you put.
Today, bringing continuous innovation and creativity in social media posts are the buzzwords all around the world.
Fierce competition means the options to surprise your audience with the regular type of posts are now limited. With the rising competition of optimizing quality and quantity of posts among Facebook users, the situation is even worse.
The bottom line is that driving relevant traffic to your blog or website, today, is more challenging than ever.
Doesn’t matter what great effort you put to maintain an excellent website or a blog, without getting your content shared among others’ Facebook circles, the job is undone.
You not only need to maintain a constant flow of traffic and keep the engagement metrics on but also improve the quality and volume of traffic.
If you are a blogger or an aspiring author trying your fortune in Facebook to gain online popularity, or to make money from inbound traffic, there are some protocols you need to follow.
Unfortunately, the majority of the bloggers end up sharing a link to their website on Facebook that hardly shows up in the first place of their fans’ news feed.
Following are the five steps to get your blog content in front of a larger audience and grab their undivided attention.
1. Learn the secret psychology of Facebook
Facebook is so attractive because of the psychological factors involved with it create addiction.
Every major activity on Facebook – posting, sharing, liking, commenting taps the pleasure center of our brain.
The rewarding feelings of social acceptance and other tangible and intangible benefits make Facebook a favorite destination for increasing fan base and driving Facebook traffic organically.
A blogger should know what makes others happy, honored, privileged, and benefitted in practical means.
People want to be motivated, so bloggers should satisfy any of the reasons that improve privacy and quality of social media experience for fans, friends, and acquaintances.
The Pew Research Center conducted a survey on the social media lives of Americans and found that 44% of Facebook users “Like” content posted by their friends at least once in a day, and 29% doing that several times a day.
This activity shows that maintaining contact with a friend or an acquaintance, create virtual empathy which has positive implications.
Let’s look at the type of posts that are most ‘likable’ and ‘shareable’ to the majority of Facebook users, irrespective of the verticals they are from.
- Fun-filling posts for entertainment
- Common Event related posts
- Incentive or offer related posts
- Giveaway or awards related posts
- Posts with shareable quotes for motivation
- Invitation posts
The bottom line is – whether you write an excellent piece of article, design an infographic, or create an interactive video for your website or blog, it must have the “Like”-able factor for your social media audience.
The perceived value from a post is what matters to a user in any social media.
Highly-engaging content gets viral in minutes and can easily earn organic and network-based traffic from any social media platform.
Here are some of the psychological factors, following which blog authors can drive new fans and followers to their Facebook page.
2. Ensure steady production of shareable content on your website
Content marketing starts with producing new contents often and on.
A website or a blog containing fresh and useful content has not only a high engagement rate but also are important for social media marketing and search engine appearance.
That doesn’t mean a blogger needs to curate epic articles thrice in a week or win content marketing competitions.
Following the basics of Facebook writing and remaining disciplined to posting guidelines can benefit a lot. Here is a list of quick suggestions worth considering:
- Create tips and DIY type of articles once in a week. It doesn’t have to be a long piece; 2-3 paragraphs with a beautiful picture will do. You may start with commonly asked queries by your blog visitors, customers or subscribers.
- Post a weekly news thread with a photo of what is happening in the industry relevant to your blog. People like to remain updated and keep others the same.
- Prepare a list of ‘top 5’ or ‘top 10’ type of articles that are worth gold to you. Write a short sentence and let your audience know why you care for them.
- Post interview videos – live or pre-recorded. Your blog readers and domain experts can make a good list of potential interviewees. Send them a list of 5-10 questions, record the interview session, and share it on your Facebook profile and fan page. Doing such activity once or twice a month gives a good result. You may even re-use such collaterals for email newsletter campaigns.
- Incorporate relevant business keywords into your social media feeds. It benefits you on social media as well as search engine appearance for organic searches.
3. Optimize Your Facebook posting Methods
Once you are done with optimizing the content curation methods, the next step is to optimize the Facebook posting methods.
The traditional way, as most bloggers practice, is not ideal. They simply cut and paste a link into the status section and allow Facebook to pull metadata and photo. The problem with this method is that sometimes the photo appears in small in the news feed which makes your post undermined.
If a photo on your blog or website is not properly sized, the shared link can’t pull in the large photo. Hence, maintaining a ratio of 1:91:1 for the images on your blog or site is necessary so that you save time by auto-populating images from a link.
Bloggers may also directly upload a large photo to their Facebook stream, write a custom message and then add a link to their status update with a little description about the post.
The best part of it is that they have full control over the description that travels with the photo.
It’s a bit manual activity, but definitely worth following. Since the new Facebook algorithm now shows fewer texts from pages, this alternative method of posting images, texts and links work wonders.
4. Learn the Best times to Post on Facebook
Knowing the best times to post your content is another prerequisite to double Facebook traffic. Studies have shown that user engagement such as commenting, liking posts, sharing, and sending a direct message is the highest on Friday when most of the people feel relaxed. Fridays contribute to 17% of all comments, 16% of likes and 16% of shares.
According to ‘The Content Marketing Paradox’ – a report from TrackMaven, over 1.5 million Facebook posts from 6000 brands showed 25% higher engagement for Facebook posts made during weekends than on weekdays.
The happiness index also gears up on Friday, by 10%. Other research has concluded that the best times to post on Facebook are 1-4 p.m. during workweek and weekends.
Popular blog communities such as QuickSprout, Elle & Co., Fast Company, SurePayroll, Buffer, Huffington Post, Kissmetrics share the similar stories.
Following are a couple of infographics showing Facebook engagement metrics you should maintain throughout a week.
5. Optimize Your Website and Other Web Page Properties to Drive Facebook Traffic
Once you know when to share your content on Facebook for maximum reach, the next step is to simplify the content sharing process from your blog or website.
Once a user reading your blog finds it easy to share your article on Facebook, the chances are higher that he or she will view your other interesting posts and become a fan of your Facebook page.
Facebook fans get regular notifications for any new content shared on a Facebook page they follow. Make sure you ask your followers to tick the “see this first” option.
Notifications increase the probability of posts getting viral among fans of your fans on Facebook. The system acts as a channel marketing business which works incrementally. Your fans are more likely to invite new fans for you on their own.
The first step is to add a social share plugin or Facebook sharing button to website pages. Since most of the bloggers prefer using WordPress as a CMS, it is easy to select from plenty of free WordPress plugins available and put them to use.
The plugins add variety to the appearance and sharing format that bloggers want to use on their websites. One can display social sharing buttons in the floating sidebar or at the bottom of a post as inline sharing.
Installing Facebook share button and widget on a website or blog pages also help in increasing fan base. Facebook fan counts displayed on the website shows the popularity index of a blog which in turn influences others to join the fan page and add to the traffic count.
Digg is one such plug-in that includes all the popular social sharing buttons including Facebook ‘Like.' Bloggers can further customize the buttons and their display pattern which makes feedback sharing an easy job for the blog readers.
Sharing a Facebook profile, and fan page links through other online and offline avenues can also invite traffic to your Facebook fan page.
A blogger can share his or her Facebook fan page link through Twitter, Google+, Instagram, and LinkedIn posts and get the count moving.
Leaving comments and feedbacks on other community-based sites or 3rd party, blogs also help in promoting a Facebook fan page, which in turn earns regular flow of referral traffic.
Do you have more ideas on how to maximize traffic count of a Facebook page that you have applied? What other examples of great Facebook content can you share with our readers? I am sure, with all the lessons learned from social media experts across the web, the Facebook experience is going to be better, entertaining, and authentic for bloggers as well as brands.
6. (Bonus) Get Most Out of Your Facebook Traffic
Getting the traffic is not enough! Facebook is a great way to get initial engagement and distribution, but in the end, the interested prospect should land in your email list. If you want to convert Facebook fans into long-term customers getting them to sign up for your email list is a great idea. Find out how to use social media to build your email list.
Photo credit: floodllama