26 Great Facebook Landing Page Examples

Welcoming people has been a sign of respect and politeness for a long, long time. Businesses can do the same and welcome users who arrive at their page. Having a great Facebook landing page can also help to engage new users from the first interaction. Below is a list of Facebook welcome pages that are great for reasons such as engaging content, call-to-actions, incentives, design, interactivity and so on. While compiling this list I browsed about 600 or so Facebook pages from which most of them didn’t have a landing page or had a really poor one.

Find out Facebook Cheat Sheet: Sizes and Dimensions.

1. Gary Vaynerchuk

Gary Vaynerchuk‘s landing page has a personal feel to it. He knows what interests people and provides great free advice in the form of videos. He posts inspirational quotes and even answers to comments.
gary-vaynerchuk-facebook-page

Gary has also provided an app, where you can sync his event schedule to your desktop, mobile or tablet calendar. This way, you can always be up to date about his upcoming events, without having to spend time on searching.

gary-event-calendar-facebook

2. Malibu Rum

Malibu Rum has engaging content and beautiful, fun designs that are very popular among their followers. All the photos and videos are colourful and contrasty. They have successfully managed to express their brand’s uniqueness on Facebook.
malibu-rum-facebook-page

3. RedBull

RedBull has an awesome Facebook landing page. What makes their page even better is the fact that they never talk about their products. There are only sport videos to enforce their brand values.redbull-facebook-page

And when you get bored, check out Red Bull’s “Games + Apps” section. There you can play awesome sports games or read Red Bull Drunkish Dials that customers have left them.

red-bull-games-facebook

4. Nutella

Nutella is very active on their Facebook timeline page. They have great animations, which are engaging and eye-catching. nutella-facebook-design
Furthermore, Nutella has a ‘Welcome’ app on their page, where you can find tasty tutorials, games and much more.
nutella-app-welcome

5. Nike

Nike has a simple Facebook cover with their motto “Just do it.” Nike’s Facebook is filled with inspirational videos of sport talents doing their daily workout routines and giving motivational advice. You can clearly see from Nike’s Facebook that they are passionate about sports. nike-facebook-design

Like on Twitter, so has Nike implemented on Facebook “Nike+ Support” application. They are really pushing to make customer support as easy and convenient as possible.

nike-support-facebook

6. Leo Messi

Leo Messi‘s Facebook page is with elegant and simplistic design. The football star is actively present on social media. Posting short clips of his trainings, press photos, as well his own photos made with phone. What else is great, is that he writes all his posts both in English, as well in Spanish. This shows he cares about his fans.
leo-messi-facebook-design

Messi has a Facebook app called “Messi Choose to Believe”. There he has provided a 3D experience, where you can interact with Leo while he celebrates, and receive unique benefits with the Golden Ticket. Amazing way to interact with fans.

leo-messi-facebook-app

7. KFC

It’s clear that KFC puts a lot of effort into their marketing. They have high-quality commercials on their Facebook and cool campaigns going on that they promote. KFC’s posts are fun to look at, as they are witty and well made.

kfc-facebook-design

8. Jeep

Jeep has a summery cover photo with white Jeeps. Trendy and beautiful. They regularly post photos of their cars in different colours and in various scenery. Sometimes you can even find old photos of Jeep cars, from back in the day the company was founded.
jeep-facebook-design

Also check out Jeep’s Facebook app “Badge of honor”. Through this campaign you can earn points and gain Jeep’s special badge.

jeep-facebook-app

9. Old Spice

Old Spice – Wow! From Old Spice you can learn lots of ways how to engage users online. Just recently they launched a game “Old Spice Youland” game. Before that had a campaign #‎RunOldSpice ‬and ‪#‎smellegendary‬.
old-spice-facebook-design

10. Oreo

Oreo‘s Facebook timeline has a consistent animation-style photos and videos. All the videos are artsy and entertaining. The dominant colour on their page is blue, which perfectly presents their brand’s image.
oreo-facebook-page

11. Jack Daniel’s

Jack Daniel’s– Share your love for Jack! Beautiful cover photo design. Attractive posts and photos, showing the process of whiskey making, videos of rock music venue, and much more.
jack-daniels-facebook-page

Jack Daniel’s has also provided some under the section “Recipes” and “Jack Honey Recipes”, which are easy to find.

jacks-daniels-facebook-app

12. D&AD

D&AD – Modern and stylish design. Call-to-action button for their festival. Lots of creative video content, which will surely catch the eye. Filled with simple, but carefully detailed pictures and videos.
d-and-ad-facebook-page

13. UNiDAYS

UNiDAYS – The cover photo is creatively mashed up into a diagonal grid. Eventhough UNiDAYS is source of free student discount, which may sound boring to some, they have achieved to make it look cool with their Facebook content. Youthful and witty quotes that they have made up themselves. Information about special offers and Facebook campaigns.
unidays-facebook-page

14. Taylor Swift

Taylor Swift has a great cover photo of one of her shows, where she is promoting her world tour. The teen idol is posting cheerful photos with her and her friends, short clips, magazine appearances, and much more.
taylor-swift-facebook-design

Swift also has an app named “Fragrances”. There you can take a quiz “What is your Taylor Swift fragrance personality?”, see the tweets and shop for the fragrance.  An attractive way to promote the beauty products.

taylor-swift-facebook-app

15. Converse

Converse has combined lifestyle and fashion together. Pictures of young, trendy people who are wearing their products. They also post videos of young talents trying out Converse All Wah – shoes with built-in wah pedal.
converse-facebook-design

16. Adidas Originals

Elegant photos Adidas Originals products. Adidas has created an appealing tagline “The best way to predict the future is to create it” with the hashtag #‎myfutureis‬. 
adidas-facebook-design

17. M&M’s

M&M’s is very active on their Facebook and their content is always interesting. There are delicious video recipes of cakes made with M&M’s. Promotion videos of other great campaigns, e.g. for X-Men Apocalypse‬ movie, and for Red Nose Day charity campaign.
m-and-m-facebook-design

Just recently M&M’s had a campaign, where the fans could vote for the newest peanut M&M’s flavour and possibly win $100,000. By including customers in company’s decisions is a great way to create stronger engagement. And who wouldn’t want to win a prize like that?

Here is how M&M’s Facebook app looked like for newest peanut flavour campaign:
m-and-m-facebook-app

18. Disney

Eventhough TV is dying, Disney will always find a way to our hearts. On their Facebook, they post short clips of their beloved cartoons and tv shows, Disney movie trailers and beautiful drawing tutorials.
disney-facebook-design

19. Nintendo

Nintendo has designed their Facebook page with simplistic logo and artistic cover photo of The Legend of Zelda – Nintendo’s most iconic game. They are popular on Facebook with outcoming retro-looking Nintendo Entertainment System, game introduction videos and playthroughs.
nintendo-facebook-design

20. Angry Birds

Angry Birds. While their landing page isn’t as interactive as some others on this list, it doesn’t have to be because they provide enough reason for liking them. A bit of tounge-n-cheek also doesn’t do them any harm.
angry-birds-facebook-page

21. Chowhound

Chowhound has a well designed landing page. A picture of cake decorated in an American flag style. Yummy! Users can instantly browse content such as videos, recipes, news, etc.

22. Jamie Oliver

Jamie Oliver has made a great personal brand page. He shares his favourite recipes and videos, where he has appeared. Having his personal Facebook page also helps him to bring attention to his restaurants.
jamie-oliver-facebook-design

23. MAC Cosmetics

MAC Cosmetics has standing out, yet elegant landing page. They do a terrific job explaining what they are about and why should one like their page. There are also videos about runway beauty looks and some great videos of celebrities, who explain what beauty means to them.
mac-facebook-design

24. Porsche

Porsche has a lot of content on their page – engaging posts, amazing photos and great videos. Their videos are targeted for car lovers, who appreciate speed, as well elegance. New content is posted actively and fans are actively liking and commenting.

porsche-facebook-page

25. Starbucks

Starbucks – Starbucks has achieved great content marketing. They use Facebook to show their rich visual content, post recipes, small poems and attractive picture of their products. On their cover photo Starbucks has presented nine delicious ways to enjoy cold coffee. Clever way to raise desire for their products in the summer.

starbucks-facebook-design

26. Liverpool FC

Liverpool FC – a football club with a great timeline. Terrific and well-thought out content and photos. Football fans can keep up with new information and even shop for fan products.
liverpool-fc-facebook-page

Have another great Facebook landing page example to share with the rest of us? Please write them in the comments.

Also, consider reading:

Don’t Send Visitors to Your Facebook Wall!

5 Tips to Improve Your Facebook Landing Page

4 Free Facebook Landing Page Creation Tools

Facebook Cheat Sheet: Sizes and Dimensions

50 Responses

  1. sindhu says:

    Thanks for your efforts Karolina, Great article on Facebook landing pages. All are very intresting and creative.My favourites are Red Bull and Nutella

  2. Matt Abraxas says:

    I love these, but I wonder if FB users will balk at something too different than the facebook norm. this seemed to happen with MySpace.

  3. Roxann Souci says:

    I have read SO many articles on social media, bookmarked countless numbers of pages, and have used up reams of paper, as well as lots & lots of ink, printing out my findings.

    Then, I found DreamGrow!

    Now I can happily delete all the bookmarks and use all the money I save on printing to go on a much needed vacation.

    Everything I need to know & want to know is right here. Thanks!!!

  4. cr.web says:

    good landing page designs. i love so much

  5. meda says:

    grate design examples. thanks very much

  6. Shane Atkins says:

    My favourites are FC Barcelona and Guinness, both of these pages have captured and use their audience to their full potential.

  7. Good article on Facebook landing pages….

  8. Eunice Chan says:

    Hi there thank you SO MUCH for gathering this. I’m designing a landing page and desperately needed some good inspirations. You are a star.

  9. Thank you, this will help…

  10. J.J.Michael says:

    Thanks for the information about Facebook 26 Great Landing pages. I needed this, very helpful.

  11. Tim Laurent says:

    Thanks for showcasing our ecycler facebook page:
    http://www.facebook.com/ecycler

    We appreciate it! And, we look forward to the “Wow!” factor now that facebook has transitioned to brand timelines.

  12. These are great, this will help me with creating a landing page for my fb page. Thanks!

  13. Fabian says:

    These are pretty good, i wander if anyone has examples of small/local business facebook pages?

  14. Jauhari says:

    Awesome Landing Pages Example… this is my great inspirations..

  15. Thank you so much for sharing, very inspirational. I especially love Intuit’s conversion-focused designs. They use this type of directional cue creative for many of their product/service Facebook pages.

    https://www.facebook.com/IntuitPayroll
    https://www.facebook.com/IntuitGoPayment
    https://www.facebook.com/IntuitQuickBooks

    Hopefully everyone is MVT or A/B testing Facebook tab landing pages as well!

  16. cindy says:

    love these… found few more simple (small and medium business) bt effective ones.. http://www.facebook.com/DharneandCompany
    http://www.facebook.com/LakeNonaPools

  17. Afifah Zaid says:

    These are amazing designs, I really like all of these. You can find more design of landing pages on this URL
    http://vitalsols.com/facebook-page-design.html

  18. Slavik says:

    Mart, thanks for sharing this list!
    Thank you for including Amsterdam Printing’s ‘Welcome’ page on the list — we appreciate it!

    • Mart Prööm says:

      Hi Slavik, thanks! Every landing page on that list is there for a reason and Amsterdam Printing is no exception. I thought it was cool 🙂

      Keep up the good work! Happy holidays to the Amsterdam Printing crew!

  19. JB says:

    How do you go about creating one of these landing pages? Is it an AP? I can do the graphic design no problem, but don’t have a clue how to implement it into Facebook.

  20. Asa says:

    Nice article, inspire me to make a new design on my FB page. Do you have any article about how to make an amazing design like this? Thanks…

  21. alan says:

    Some great ideas here

  22. Marci James says:

    Hi Matt, thank you so very much for including Obeo’s Business Page in your list!

  23. Mark says:

    Some great pages. I want one !!

  24. Mart Prööm says:

    Hi, Raji! Thank you for your kind words 🙂 I appreciate it!

  25. Raji Menon says:

    Hi, Mart,
    That was very inspiring. Certainly a great way to attract rather than chase after customers! thanks for the post.

  26. Mart Prööm says:

    Nice find, Muhammad! I do like it although they should add a strong call to action. I like their design – it’s really nice and clean.

  27. I would like to add one that I found pretty interesting as it is creative, yet has a subtle look to it and creates excitement when you get to see the offers.

    I hope you like it too.

    http://www.facebook.com/14thstreetpizza?sk=app_212542552109786

  28. I have seen some pretty nice landing page and these are some of the best I have seen. Nice Example!

  29. Mart Prööm says:

    Krishan, thanks! Go ahead 🙂

  30. You can look much much better with Modern Tailor http://www.facebook.com/moderntailor

  31. Krishan says:

    Just awesome ! I must copy some of them for my new website landing page…. 🙂

  32. Mart Prööm says:

    Donnel, thank you! 🙂 I’ll try to keep the list updated and if I manage to find something noteworthy, I’ll post them in the comments

  33. Donnell says:

    I love these! Very inspiring!

  1. November 28, 2011

    […] as you need, so get creative and make something nice! If you are in need of some inspiration, have a look here at some popular […]

  2. November 30, 2011

    […] event before, and aren’t really sure what to do once you get through the door.  A quality landing page can act as your personal concierge for new fans and visitors, easing them into engagement with your […]

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