48 Free Social Media Monitoring Tools

Go to the updated version of this post:
44 Free Social Media Monitoring Tools [UPDATE 2015]

If you want to know what’s happening in the social web you need monitoring tools. Before you get out your credit card and start to spend money try out some of the free social media monitoring services. This way you get a taste of what is available and if you need paid services.

I have collected 48 free social media monitoring tools. In the Group A are the services that I use regularly or seem interesting to check out immediately. The Group B is an alphabetical list of tools for you to play with. Here we go:

Group A


Twitter account: HootSuite
Monitor and post to multiple social networks, including Facebook and Twitter. Create custom reports from over 30 individual report modules to share with clients and colleagues. Track brand sentiment, follower growth, plus incorporate Facebook Insights and Google analytics. Draft and schedule messages to send at a time your audience is most likely to be online. HootSuite has the dashboard for your iPhone, iPad, BlackBerry and Android.


Twitter account: Twitter
Twitter Counter is the number one site to track your Twitter stats. Twitter Counter provides statistics of Twitter usage and tracks over 14 million users. Twitter Counter also offers a variety of widgets and buttons that people can add to their blogs, websites or social network profiles to show recent Twitter visitors and number of followers.


Twitter account: seesmic
Seesmic is a suite of social media management and collaboration tools that provide everything to build their brands online. Seesmic has applications on every platform, including mobile, and a marketplace of third-party plugins. Seesmic gives you social media monitoring, updating and engaging in real time.


Twitter account: postrank
Postrank has two tools. The PostRank Analytics (https://analytics.postrank.com/) gives you insight about your sites engagement scores and. Social engagement analytics covers over 20 of the top social networks. Find out who are your influencers, which content drives engagement, what posts are most impostant. And the best part is that you can also monitor your comperirors. You can connect PostRank with your Google Analytics to get even better results. PostRanks top ranked content (http://www.postrank.com/main) helps you to find most important blogs on any topic, use it to monitor your competition

Social Mention

Twitter account: socialmention
Social Mention is a social media search and analysis platform that aggregates user generated content into a single stream of information. It allows you to track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. Social Mention monitors over one hundred social media sites.


Twitter account: socialpointer
SocialPointer is a real-time social media marketing platform for marketing agencies and individuals, It enables them to track, monitor and respond in real-time to relevant social mentions and user conversation. SocialPointer lets you monitor, listen, respond and engage.


Twitter account: socialseek
Get all the latest tweets, news, videos, photos, and more on any topic you want in one place. There’s a Socialseek site for everything and you can even make your own. I found some of the news sources other tools missed.


Twitter account: twazzup
Twazzup is real-time news platform. It allows you to filter the news out of live Twitter content. It’s useful for understanding who are the influencers on a given topic and what are to trending sources.

Wildfire Social Media Monitor

Twitter account: wildfireapp
Measure your performance. Glean insights about the growth of your social media fanbase on the leading social networks. With daily tracking, you have visibility into growth trends small and large. Gauge your social media success against others in your industry by comparing your follower bases across the leading social networks. Alert system will inform you of meaningful trends and activity that’s relevant to your social presence.

Group B


Twitter account: addictomatic
Addictomatic searches the best live sites on the web for the latest news, blog posts, videos and images. It’s a tool to keep up with the hottest topics, perform ego searches and get info on what’s up, what’s now or what other people are feeding on. You can personalize your results dashboard and keep coming back to your personalized results dashboard for that search. News pages provide the latest headlines on topics such as entertainment, politics, shopping, sports and more.


Twitter account: blogpulse
BlogPulse is an automated trend discovery system for blogs. BlogPulse applies machine-learning and natural-language processing techniques to discover trends in the world of blogs. Different searches include basic, advanced, trend, URL and conversation tracker.


Twitter account: boardreader
BoardReader allows users to search multiple message boards simultaneously, allowing users to share information in a truly global sense. Boardreader is focused on creating the largest repository of searchable information for our users. Users can find answers to their questions from others who share similar interests. Our goal is to allow our users to search the “human to human” discussions that exist on the Internet.


Twitter account: BoardTracker
Discover the influencers, monitor and protect your brand and reputation, find and engage your customers and critics. BoardTracker is a forum search engine, message tracking and instant alerts system designed to provide relevant information while ensuring you never miss an important forum thread no matter where or when it is posted.

CoTweet Extinct

Twitter account: cotweet
Free version is for individuals and organizations that manage a small number of Twitter accounts and need only basic features to engage and manage their conversations. Free version includes scheduling, conversation history, email notifications containing your latest mentions, team collaboration tools and access to Twitter follower profiles.

Facebook Search

Twitter account: facebook
Facebook search is notoriously bad and will not find much, but if you have nothing else to do then give it a shot. It relies heavily on your social graph so the results you get may not be meaningful for your target audience.

Google Alerts

Twitter account: Google
Google Alerts are email updates of the latest relevant Google results (blogs, news, etc.) based on your searches. Enter the topic you wish to monitor, then click preview to see the type of results you’ll receive. Some handy uses of Google Alerts include: monitoring a developing news story and keeping current on a competitor or industry.

Google Blog Search

Twitter account: Google
Whether you’re looking for Harry Potter reviews, political commentary, summer salad recipes or anything else, Blog Search enables you to find out what people are saying on any subject of your choice. Your results include all blogs. The blog index is continually updated, so you’ll always get the most accurate and up-to-date results.

Google Trends

Twitter account: gtrendz
Trends allows you to compare search terms and websites. With Google Trends you can get insights into the traffic and geographic visitation patterns of websites or keywords. You can compare data for up to five websites and view related sites and top searches for each one.


Twitter account: howsociable
Free monitoring tool for measuring your brands or keywords using 32 social networking sites. HowSociable provides a simple way for you to begin measuring your brand’s visibility on the social web.


Twitter account: icerocket
Blog Tools, create your own Trend Graphs with the IceRocket Trend Tool. Enter keywords to see mentions trended over time. Trend Tool, enter items to see mentions trended over time. Enter up to five queries under Trend Terms. Type in the label you would like associated with each query under Display Labels. Search tool for blogs, web, Twitter, Facebook, news, and images.


Twitter account: klout
Klout’s mission is to help every individual understand and leverage their influence. Klout measures influence in Twitter to find the people the world listens to. It analyzes content to identify the top influencers.


Twitter account: asterisqdataviz
Explore your Twitter network. Discover which people interact the most and what they’re talking about. It’s also a great way to find relevant people to follow. The visualization runs right in your browser and displays data from Twitter. Mentionmap loads user’s tweets and finds the people and hashtags they talked about the most. In this data visualization, mentions become connections and discussions between multiple users emerge as clusters.

Monitter Extinct

Twitter account: monitter
It’s a twitter monitor, it lets you monitor the twitter world for a set of keywords and watch what people are saying. Just type three words into the three search boxes and within seconds you’ll start seeing relevant tweets streaming live.


Twitter account: NutshellMail
NutshellMail lets you organize, monitor, and interact with all your social networks from a consolidated email digest delivered directly to your favorite inbox on a schedule that you choose. Nutshellmail supports Facebook, Twitter, LinkedIn, MySpace, and Ning.


Twitter account: omgili
Omgili Buzz Graphs let you measure and compare the Buzz of any term. The Buzz is the percentage of the term out of the total number of discussions Omgili covered on a specific date.


Twitter account: quarkbase
You can find out how good a site is, get comprehensive website details, discover competitors and analyze them. One can call Quarkbase ‘whois on steroids’ or ‘imdb for websites’, which provides detailed website information like people, traffic, similar sites, social comments, description, social popularity and much more.


Twitter account: samepoint
SamePoint.com tracks millions of conversations, taking place across in blogs and social media sites. SamePoint converts discussions into web pages, or permalinks, and organizes them within a tag cloud. SamePoint can serve as the nexus where the conversations meet, providing a single place for all discussions on a specific topic.


Twitter account: yahelc
Track your shares, likes, tweets, and more. Enter a web address of a page and find out how much it has been shared in different social networking and bookmarking sites. Currently includes Facebook, Twitter, Digg, LinkedIn, Google Buzz and StumbleUpon.


Twitter account: socialoomph
Schedule tweets, track keywords, extended Twitter profiles, save and reuse drafts, view @mentions and retweets, purge your DM inbox, personal status feed — your own tweet engine, unlimited accounts.


Twitter account: steprep
StepRep provides an overview of the conversations people are having about your business online. Anytime your business is mentioned, anywhere on the web, you’ll hear about it. Sources are scanned continuously to bring you the most complete and up-to-date data on how your business is perceived. The data is broken down and analyzed in reports that can help you target your marketing and increase your online customer engagement.


Twitter account: surchur
Surchur is the ultimate dashboard to right now. The surchmeter shows you how popular a keyword is on different sources: surchur, blogs and twitter.

Technorati Blogsearch

Twitter account: technorati
Search Technorati and note the authority and rank of the blogs listed in the results. Authority measures the site’s standing and influence in the blogosphere. Rank shows what position this authority gives the site. It is not a very good tool for lesser known blogs as it misses a lot of great sites.


Twitter account: tinker
Tinker helps you stay on top of your favorite events by showing you the latest buzz from Twitter and across the social web. Create or follow an event stream by choosing a keyword. An event could be anything: the Oscars, a new iPhone release, a movie premiere, a book launch, or a Superbowl party. Tinker also lets you search for the top news, topics and places people are talking about.


Twitter account: twittiptop
TipTop Search is a Twitter-based search engine that helps you discover the best and most current advice, opinions, answers for any search, and also real people to directly engage and share experiences with. A search on any topic reveals people’s emotions and experiences about it, as well as other concepts that they are discussing in connection with the original search.


Twitter account: topsy
Topsy is a real-time search engine. Topsy indexes and ranks search results based upon the most influential conversations millions of people are having every day about each specific term, topic, page or domain. Topsy’s algorithms identify influencers for any searchable criteria, using these influence calculations to rank results. It displays results for related terms and articles, trending topics, identifies experts (influencers) and shows you trackback pages for everything in its index.

Trendistic (formerly Twist)

Twitter account: trendistic
Trendistic allows you to track trends on Twitter, similarly to what Google Trends does for Google searches. It gathers tweets as they are posted, filters redundant ones and compiles the rest into one-hour intervals. This way, it shows how the frequency of one to four-word phrases fluctuate over time. The result is a visualization of what’s popular Twitter users. You can enter a phrase in the search box to see how its frequency varies over time, or several different topics separated by commas to see how they relate: try comparing “skype” and “microsoft”(http://trendistic.com/skype/microsoft), to see how powerful it can be.

TweetBeep Extinct

Twitter account: tweetbeep
Keep track of conversations that mention you, your products, your company, anything, with hourly updates. You can keep track of who’s tweeting your website or blog, even if they use a shortened URL, Great for online reputation management, catching all your @replies and @mentions.


Twitter account: TweetPsych
TweetPsych uses linguistic analysis algorithms (RID and LIWC) to build a psychological profile of a person based on the content of their tweets. The service analyzes your last 1000 tweets. It works best on accounts that are operated by a single user and use Twitter in a conversational manner, rather than simply a content distribution platform. Created by Dan Zarrella.


Twitter account: tweetreachapp
TweetReach measures the impact of social media conversations. Use it to understand how many people were reached by tweets about a topic on Twitter.


Twitter account: waggeneredstrom
The twendz Twitter-mining Web application uses the power of Twitter Search, highlighting conversation themes and sentiment of the tweets that talk about topics you are interested in. Using the twendz application gives a glimpse into what’s on people’s minds and their emotional reaction. Mining Twitter conversations alerts you to brewing trends, conversation topics and points of view.


Twitter account: Twitalyzer
Analytics for social relationships. Twitalyzer knows who is in your social network and where they live, allowing you to be more targeted in your outreach efforts. Twitalyzer provides Twitter’s most robust benchmark reporting, ranking Twitter users ten different ways. Authored by Eric T. Peterson author and blogger.


Twitter account: twitrratr
Twitrratr built a list of positive keywords and a list of negative keywords. It searches Twitter for a keyword and the results are cross-referenced against adjective lists, then displayed accordingly.

Twitter Grader

Twitter account: grader
Twitter Grader lets you check the power of your Twitter profile compared to millions of other users that have been graded. Just enter your Twitter username and you’ll get an instant grade and report. It looks at a variety of factors including the number of followers, power of those followers and the level to which you are engaging the community.

Twitter Search

Twitter account: twitter
Use Twitter Search if you need to find out what’s happening in the world beyond your personal timeline. Twitter Search lets you search, filter, and otherwise interact with the volumes of news and information being transmitted to Twitter every second. Twitter Search helps you filter all the real-time information coursing through our service. Advanced Search allows you to create your queries using many advanced operators.

Twitter StreamGraphs

Twitter account: JeffClark
A StreamGraph is shown for the latest 1000 tweets which contain the search word. You can also enter a Twitter ID preceded by the ‘@’ symbol to see the latest tweets from that user.


Twitter account: twitturly
Twitturly tracks the URLs flying around the Twitterverse and provides a real-time view of what people are talking about on Twitter. When someone tweets a URL, Twitturly applies it as a vote for that URL. The more votes a URL has in the last 24 hours, the higher it ranks on Twitturly’s Top100.


Twitter account: whathashtag
WhatHashtag is service that allows you to find the most used Twitter hashtags for the keywords you enter. Search for the keyword and you will automatically get the most popular hashtags used worldwide to discuss your topic. The result retrieves the last 1.000 tweets related to your keyword, and orders hashtags by frequency of use. Using WhatHashtag you will gain visibility when tweeting your opinions, being read beyond your followers in the most effective way.


Twitter account: whounfollowedme
Who.unfollowed.me is a service that helps you track your unfollowers, in real time, without waiting for a DM, or email. It allows you to check your unfollowers on your schedule, every 15 minutes, without waiting for an email or a direct message.

That’s all folk. If you know of a great free tool then please let us know in the comments.

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Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

55 Responses

  1. Some great tools there, definitely something I’ll be able to test out over the next few weeks. Thank you for the info!

  2. jiafu says:

    i have to say, good idea, good tools for marketing, thanks for sharing

  3. Hi Priit, nice summary for SMM tools. I’d like to share with you another free social media monitoring tool – Quantum Leap Buzz. Buzz brings much of the utility of very expensive tools (like the monitoring and analysis abilities of Radian6) as well as features that they do not have (for example, the ability to organize Twitter tweets or Facebook posts by Topics and Themes). Buzz has been downloaded by by users in over 50 countries and from companies such as IBM, Oracle, Reuters, Deloitte, Razorfish, Economic Times, Ted Conference and SAP.


  4. Louise says:

    Priit, which would you recommend most for scheduling posts, plus monitoring the success of activity? I am currently using Hootsuite and considering upgrading to HootsuitePro.

  5. 48 Free Social Media Monitoring Tools | DreamGrow Social Media http://fie.ge/JHBWwZ

  6. Surminga says:

    Wow, what a list.. Not sure i’ve seen such an extensive list.

    But for me it is Hootsuite – best all round and even when you do pay, it is quality for a little fee

  7. Some of these look awesome. I’ve been playing with my own free social network tool (www.hudson-digital.co.uk/toolbox) and might roll a few new features out after looking at this.

  8. Juan says:

    Still great post! Thanks! I like to add Zuumsocial: this is a great platform to review the performance of your Facebook Timeline page. You can start a 15-day free test drive. With Zuumsocial you’ll learn what day of the week, time of the day and type of post generates the highest engagement rates for your Facebook page. You can also check how your competitors are doing and learn who’s fan base growth rates are exploding, and what’s driving it.

  9. Hello Priit and thank you for the through list. You might have a look at http://rankur.com – a free social media analysis tool with demographic insights.

  10. Floriana says:

    I’m saving your post to favorites, it’ll be my lunch reading… I’ve read the first lines and think it’s unmissable!
    thanks a lot!

  11. Great overview! Some tools we already using but a lot of new ones. I want to mention Google Alerts, a great tool that has one big disadvantage, most of the time it works slowly (not up to date) and misses a lot of alerts. Google keep up the development!

  12. Wow, great post! I’m sitting here trying to wrap my head around this. Where to start!!!

  13. Steven says:

    Hey Priit, You probably should add tools like http://www.reputationobserver.com and a bunch of others. There are a bunch of tools which have free basic accounts that exceed most free tools in the list.

  14. wanna.to says:

    On http://www.wanna.to you can take a look what twitter users wanna to do. There are statistics for user ‘wannas’ by wanna/action – for day, month and hour. More statistics will be added soon. It is not only for Twitter users, anyone could say what he wants directly on the site.

  15. Hootsuite is my favorite. Super easy to use and very comprehensive for being free. We use the pro version to monitor social at work I use the free version to manage my blog (for now). I don’t have any complaints. The free version is just as good as the pro version. http://hootsuite.com/p_7540/socialmedia

  16. I would like to add http://www.isistoolbox.com to the list. The tools are free and focus on the “distribution” side of things.

  17. Shawn says:

    Question. I’m wondering if there is a tool out there that can help you figure out how many times a day is the ideal amount to post and tweet and at what time to post and tweet based on what you have done in the past based on impressions and feedback.
    I have created an excel spreadsheet that tells me what time of day I have get the most impressions. And by monitoring feedback, if it gets too low then that may mean your posting too often or your content isn’t great. Of course it’s not totally accurate because statistics can’t really accurately rate your content but it still is a good measure. On the downside of my method using an excel spreadsheet with graphs is that it doesn’t update on the fly.
    So do you know of any tools that does this?

  18. sanjay says:

    Here is another list http://techarda.com/software/categories/Social-Media-Monitoring-and-Management which also includes “Things to look for” while making your buying decision.

  19. Hi Priit,

    Read & enjoyed your post. And as per the last line you wrote I wanna add:

    7 of the Best Free Facebook Monitoring Tools Ever: http://www.socialmediasimplify.com/2011/10/7-of-best-free-facebook-monitoring.html

    Thank you 🙂

  20. This post is actually one of my fav’s of all time. Wow, thank you. Measurement is king, these tools will make it much easier. Just found your blog via StumbleUpon. Great find.

  21. Mark Simko says:

    Twitterfall http://twitterfall.com is a useful monitoring tool for keywords. You can add multiple keywords, and the screen will show a filtered display of current tweets that contain those keywords. I find it very useful for keyword and market research.

  22. Great article, i’ll be tring out a few of these now
    Cheers Scott

  23. Adriana says:

    What I’ve noticed is that most (if not all) of these tools offer monitoring yes, but what happens when you find an infraction? What if your brand is compromised or is being abused? who do you call? (no, not the ghostbusters)
    There is one tool I would recommend, http://www.internet911.com (@internet911). They provide monitoring and incident response. Their 24/7 emergency response service means you are never caught of guard.

  24. You can also check out Social Insights by Fuseware, which has a great focus on social CRM and engagement.

    10 pitfalls of using social media monitoring: http://www.fuseware.net/social-media-monitoring-pitfalls/

  25. patrick says:

    Thanks for the link Simeon.

  26. Simeon says:

    You should check also http://truthfeed.com
    I think they have quite an interesting approach to social media monitoring. They are building kind of a hybrid of micro-blogging platfotm and social media monitoring tool. I spotted it from this article: http://fastgush.com/social-media-startups/truthfeed-doubles-up-as-a-micro-blogging-site-and-a-social-media-monitoring-tool.html

  27. patrick says:

    Great! I recently wrote an article about social media monitoring (http://www.phiblue.co.za/2011/06/15/who-is-talking-about-you/). Your article helped me a lot. The thing is the tools presented here can help in devising a coherent social media strategy. I mean, monitoring, in an enterprise context, should be part of a wider project: that of communicating coherently on multiple channels with your customers. And the tools listed can help achieve this.

  28. James Lee says:

    Thank you, Priit… Great n amazing info… Love your site! Greetings from Singapore! Looking forward to more great articles from here!

  29. Jami Crane says:

    @ Tom and Pritt, many thanks.

  30. Tom says:

    Also check out Netvibes, this can act as your social media dashboard.


  31. Jami Crane says:

    Hi there,
    This is a fantastic post, thank you.

    Any recommendation for my situation- I work for a global company with sites in many languages. We have a presence on Facebook, mobile apps, etc and we have approval to move forward with Twitter. I would like to find a tool that will allow us to centralize our monitoring of all these sites to manage this process more efficiently. Are any on the list appropriate and do you have any preferred fee-based companies? Thank you!!

  32. Thank you for your comment, Sofia. It would be very useful to have a trial offering.

  33. Sofia says:

    Thanks for such a complete collection, but I’m still betting on payment tools ultimately provide refined information that streamlines the work of the monitoring. And I could recommend to you and all readers http://www.brandchats.com makes monitoring on all channels, ie blogs, forums, twitter, video, photos, facebook and powerful graphics.

  34. Inge says:

    Thank! So many new tools to try and find out which work best for my purpose.

  35. iliyas says:

    Great list, thanks.

  36. Romona says:

    Wow! This is an eye-opener.

  37. Thanks Ramy! Interesting tools.

  38. Ramy Ghaly says:

    Great post and thank you for sharing. I would like to add to your rich list of free social media monitoring tool the “Facebook Like Page” characteristics and demographics of users.

    A great tool for especially professionals in the field of marketing, digital marketing, branding, search marketing, and social media community mangers. Have a play http://ht.ly/4XdZ0

    Another tool that is free as well is an intelligent news filtering service powered by ctrl semantic search engine. Have a play http:///ht.ly/4ujUU


  39. Priit, Thanks for sharing such valuable information. I’m def going to check out many of these sites. Greatly appreciate you putting the work.

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