5 Best Analytics Tools for Twitter Search

When you are running a social media campaign, especially using marketing powerhouse Twitter, it is imperative that you have all the data possible about what you are providing as content, and the results of that work. Especially when it comes to hashtags and potential searches or mentions.

These are five fantastic analytics tools for Twitter, both search and general, to get you all of the information you need.

1. The Archivist

The Archivist

This tool works in just the way it sounds. You download the desktop app and it archives search results for you to go through later. The search will find as many results as possible, and then you poll those results without you having to monitor it. It is free to use, which is a huge plus, and very simple. But it only runs on Windows.

2. Twitter Counter

Twitter Counter

Twitter Counter is a stat tracking service that works by gathering relevant data such as users, views, searches, tweets, retweets and more and providing graphs for that info. Extremely simple to use and available to use in-browser, it is a quick way to get a good look at your statistics.

3. TwitGraph

TwitGraph

Here you have to verify your account. All it takes is a simple, free sign in for a profile with the app, and it will track all profile data. It offers a discreet service that is very in depth, and the graphs are simple and easy to save and read.

4. Summarizr

Summarizr

An awesome tool, you simply put in a hashtag, Twitter account name or keyword and watch it go. It will provide a huge amount of data in a colored, graph featuring profile pics. This info includes the top ten Twitter users, top ten repliers, top ten tweeted hashtags, top ten conversations and a lot more. It is probably the most extensive and helpful of all Twitter analytical tools out there.

5. What The Hashtag?

What The Hashtag?

If what you want is to see trending hashtags instead of general ones, this is the simplest way to do it. It only shows the most popular being shown within the searches and graphs them for your viewing. Then it gives a list of ten tp contributors and the stats like number of times tweeted per day.

Conclusion

Because there are so many analytics tools out there for Twitter, you are probably thinking of a few you prefer. Let us know what they are in the comments, and why you like them best!

Tom is the SEO manager at PsPrint, an online printing company specializing in brochure and poster printing among other popular services. Follow PsPrint on Twitter and Facebook

6 Responses

  1. Thank you for the overview of twitter tools.

  2. twtGear Team says:

    Thanks for the overview!
    Please check also recently lanched twtGear (www.twtgear.com). Simple free tool, yet powerful insights.
    Please have a look and let us know what you think.

  3. wanna.to says:

    Here is another one Twitter statistics tool – http://www.wanna.to
    Explore the most wanted by hour, week day and month.

  4. Irfan says:

    Personally I have never used any analytic tool for twitter but reading you, I think I should go for hashtag. The simplest reason is – their tools are easy to understood. What do you think?

  5. Thanks for sharing these tools I was looking for something like this!

  1. June 24, 2012

    […] of Twitter tools have been created for this very purpose – so many that it would become a long list pretty quickly if I took the time to list them all here. So I am going to point you in the […]

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