6 Awesome Twitter Tools for Brands
With over 50 million daily active users (which is about half of the number of those who log in at least once a month) and its enormous capacity for connecting, promoting and branding a company, Twitter is “a must” network for every brand out there. You have probably already checked up a few apps and tools to enhance your Twitter experience – and we are presenting you with the elite of Twitter tools.
In no particular order, because they are all so super powerful:
The good ol’ HootSuite has reached 3 million users in January 2012 thanks to the integration of more social networks (Facebook groups, LinkedIn pages and groups, Google+ pages) and to its AppDirectory that now allows users to share content through more platforms. This is a true social management deck where virtually everything you need to see is happening in one place. Besides from auto tweeting your latest blogposts and scheduling your tweets, it allows you to manage multiple profiles and add other team members.
Two more things that go in favor of HootSuite are its very reasonable pricing and the ease of use.
This is a fantastic answer to the issue of community management on Twitter, when you start growing in numbers, and tracking and engaging with your followers comes near to impossible. By creating reports, it makes it really easy to see who you are interacting with, who is mentioning your brand and to determine the potential leaders and influencers: the tool suggests you which people you should follow, as well as the inactive members to unfollow. It also has a valuable section where you can find leads – those who have engaged with your account or shared shortened links to your websites, but aren’t your followers.
If you aren’t worried about spending some money to get new followers, than FeaturedUsers is the app you want. No, it’s not “buy the followers” kind of thing – actually, you are buying banner impressions which get your Twitter profile displayed on numerous other applications, ensuring more visibility, i.e. more followers. And even with relatively cheap packages, you’re almost guaranteed to get a noticeable increase in number of quality followers.
This fantastic tool for monitoring different social media allows multiple accounts and provides stats for each one. Among other things, for Twitter it will show you how many interactions you’re getting across your various accounts – the number of followers, retweets, mentions and listings are the metrics they use for your reputation indicators. Over a period of time (a week or month) you can get a great overview of your influence, with detailed info about your followers. Besides from Twitter, you can monitor accounts on Facebook, YouTube, bit.ly, Google Analytics, which is a huge time saver. It’s surely one of the favorite “all-in-one” kinds of tools for those who obsess with stats.
Tweriod lets you know when is the best time to tweet, by taking into account different parameters that ultimately provide very accurate result. It looks at your past tweets and the tweets from your followers. The app is free, you sign in with your Twitter account, and then it takes it about 30 minutes to generate the report, which contains: four best times for your tweets to gain exposure, an hourly graph that shows when your followers are online the most, an hourly @replies graph. To make the most out of the data you get, you will have to test it, but this little tool will make it really easy to do.
Twylah is described as service that helps you “create awesome looking websites and widgets out of your tweets”. It automatically selects most popular topics you tweeted about and makes a branded page that you can customize – you can pin three topics you want to the top of your page, exclude the ones you don’t want, and expand the topic you want to present in more details. The tweets and topics that make into your list are the ones which received most reactions from your followers, which over time gives you an overview of what works with your Twitter community.
But Twylah does a bit more than just creating nice looking pages for your tweets, even though this feature is great by itself. Being a page, your Twylah profile is also capable of receiving some SEO benefits: the page with all of the tweets within it gets indexed by Google, and can easily show up in the search results, making the links from it much more valuable.
Are you already using some of them? We would love to hear about your experience, and some tips you don’t mind sharing.
Jeff is experienced blogger and content contributor. He likes to share his knowledge and experience about SEO and blogging. Jeff is also an owner of SEO company called nPromote.