46 Free Social Media Monitoring Tools to Improve Your Results
If you want to know what’s happening in the social web you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of the free social media monitoring services. This way you will get an understanding of what is available and if you need any paid services.
Social media monitoring definition
The activity of tracking social media channels. Organizations measure and analyze what is being discussed about them, their competition and other topics of interest. Social media monitoring includes measuring opinions and sentiment of groups and influencers. It includes historical data and other information. The goal is to assess the reputation and be alerted to significant events taking place in social channels. — Dreamgrow
This time we have collected a lot of free social media monitoring tools. In the Group A are the services that I use regularly or seem interesting to check out immediately. The Group B is an alphabetical list of tools for you to play with. Here we go:
Twitter account: HootSuite
Monitor and post to multiple social networks, including Facebook and Twitter. Create custom reports from over 30 individual report modules to share with clients and colleagues. Track brand sentiment, follower growth, plus incorporate Facebook Insights and Google analytics. Draft and schedule messages to send at a time your audience is most likely to be online. HootSuite has the dashboard for your iPhone, iPad, BlackBerry and Android.
- Manage all your social networks and schedule messages for future publishing.
- Find out what’s your audience saying about your brand and engage them.
- Hootsuite’s social media analytics give you an in-depth view of how your social media efforts are working.
- Hootsuite’s secure logins, profile protections, and permission levels keep you protected.
- The collection of more than 80 applications help you increase your social reach. Tools for Instagram, YouTube, Reddit, and Marketo, right in the social media dashboard.
Twitter account: Thecounter
Twitter Counter is the number one site to track your Twitter stats. Twitter Counter provides statistics of Twitter usage and tracks over 14 million users. Twitter Counter also offers a variety of widgets and buttons that people can add to their blogs, websites or social network profiles to show recent Twitter visitors and number of followers.
Twitter account: socialmention
Social Mention is a social media search and analysis platform that aggregates user generated content into a single stream of information. Track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. Social Mention monitors over one hundred social media sites.
Twitter account: klout
Klout’s mission is to help every individual understand and leverage their influence. Klout measures influence in Twitter to find the people the world listens to. It analyzes content to identify the top influencers.
Twitter account: twitter (doh!)
The free statistics in your own Twitter account. Measure and boost your impact on Twitter. Tweet activity – measure engagement and learn how to make your Tweets more successful. Explore the interests, locations, and demographics of your followers. Track how your Twitter Cards drive clicks, app installs, and retweets.
Twitter account: crowdfire
A tool that I’ve been using for quite sometime now is Crowdfire. It’s a Twitter growth tool which lets you get relevant followers with features like Copy followers and Keyword follow. Schedule your tweets to get maximum reach with Publish, manage non-followers and inactive followers and engage with new users using Auto direct message.
Twitter account: addictomatic
Addictomatic searches the best live sites on the web for the latest news, blog posts, videos and images. It’s a tool to keep up with the hottest topics, perform ego searches and get info on what’s up, what’s now or what other people are feeding on. You can personalize your results dashboard and keep coming back to your personalized results dashboard for that search. News pages provide the latest headlines on topics such as entertainment, politics, shopping, sports and more.
Twitter account: backtweets
BackTweets is a twitter time machine which enables you to search through a tweet history for tweets that link back to your site. As a free web app, BackTweets lets you search through a tweet archive for URLs sent via twitter. URLs are found regardless of the form they were tweeted in and include: full URL links, shortened URLs and URLs without the WWW prefix. BackTweets is a great tool for tracking your social media pulse- see how many people are talking about you, who is talking about you, and what they are saying.
Twitter account: buffer
Buffer makes your life easier with a smarter way to schedule the great content you find. Fill up your Buffer at one time in the day and Buffer automagically posts them for you through the day. Simply keep that Buffer topped up to have a consistent social media presence all day round, all week long. Get deeper analytics than if you just post to social networks directly. With Buffer you can manage:
- Facebook: Profile, Page, and Group (for groups you do have to be the admin)
- LinkedIn: Profile and Company Page
- Twitter: Profile
- Google+: Business Pages
- Pinterest accounts
Twitter account: boardreader
BoardReader allows users to search multiple message boards simultaneously, allowing users to share information in a truly global sense. Boardreader is focused on creating the largest repository of searchable information for our users. Users can find answers to their questions from others who share similar interests. Our goal is to allow our users to search the “human to human” discussions that exist on the Internet.
Twitter account: BuzzSumo
Analyze what content performs best for any topic or competitor. Find the key influencers to promote your content:
- Discover the most shared content across all social networks and run detailed analysis reports.
- Find influencers in any topic area, review the content they share and amplify.
- Be the first to see content mentioning your keyword; or when an author or competitor publishes new content.
- Track your competitor’s content performance and do detailed comparisons.
All paid plans come with a 14 day free trial $79/ month
Twitter account: Cyfe
Cyfe is an all-in-one dashboard software that helps you monitor and analyze data scattered across all your online services like Google Analytics, Salesforce, AdSense, MailChimp, Facebook, WordPress and more from one single location in real-time.
Twitter account: followerwonk
Followerwonk is a cool social media analytics tool thet lets you explore and grow your social graph. Dig deeper into Twitter analytics: followers, their locations, when do they tweet. Find and connect with influencers in your niche. Use visualizations to compare your social graph to competitors.
Twitter account: Google
Google Alerts are email updates of the latest relevant Google results (blogs, news, etc.) based on your searches. Enter the topic you wish to monitor, then click preview to see the type of results you’ll receive. Some handy uses of Google Alerts include: monitoring a developing news story and keeping current on a competitor or industry.
Twitter account: gtrendz
Trends allows you to compare search terms and websites. With Google Trends you can get insights into the traffic and geographic visitation patterns of websites or keywords. You can compare data for up to five websites and view related sites and top searches for each one.
Twitter account: howsociable
Free monitoring tool for measuring your brands or keywords using 32 social networking sites. HowSociable provides a simple way for you to begin measuring your brand’s visibility on the social web. Compare brands with those of competitors and similar sized businesses.
Twitter account: icerocket
Blog Tools, create your own Trend Graphs with the IceRocket Trend Tool. Enter keywords to see mentions trended over time. Trend Tool, enter items to see mentions trended over time. Enter up to five queries under Trend Terms. Type in the label you would like associated with each query under Display Labels. Search tool for blogs, web, Twitter, Facebook, news, and images.
Twitter account: iconosquare
Key metrics about your Instagram account. Number of likes received, your most liked photos ever, your average number of likes and comments per photo, your follower growth charts and more advanced analytics. Track lead conversations, send private message as on Twitter, and improve communication with your followers.
Twitter account: klear_com
Social media monitoring, analytics and reporting. Influencer marketing, find and create relationships with the top influencers in your sector and build your community. Competitive analysis tracks your social media landscape, see what’s working for them and develop your strategy.
Twitter account: Kred
Kred is a social-media scoring system that seeks to measure a person’s online influence.Kred, which was created by the San Francisco-based social analytics firm PeopleBrowsr, attempts to also measure a person or company’s engagement, or as they call it, outreach. PeopleBrowsr hopes that that combination can offer a more informed metric for non-celebrities like entrepreneurs and those whom they follow and look to for advice.
Twitter account: mention
Mention allows you to create alerts for your brand, your industry, your company, your name or your competitors and be informed in real-time about any mentions on the web and social web. And there is a great limited free option.
Twitter account: mentionmapp
Explore your Twitter network. Discover which people interact the most and what they’re talking about. It’s also a great way to find relevant people to follow. The visualization runs right in your browser and displays data from Twitter. Mentionmap loads user’s tweets and finds the people and hashtags they talked about the most. In this data visualization, mentions become connections and discussions between multiple users emerge as clusters.
Twitter account: NutshellMail
NutshellMail lets you organize, monitor, and interact with all your social networks from a consolidated email digest delivered directly to your favorite inbox on a schedule that you choose. Nutshellmail supports Facebook, Twitter, LinkedIn, MySpace, and Ning.
Twitter account: omgili
Omgili helps you find interesting and current discussions, news stories and blog posts. Direct access to live data from hundreds of thousands of forums, news and blogs. Very easy to use, no signup for web interface. API available.
Twitter account: pinterest
Find out how many people are pinning from your website, seeing your pins, and clicking your content. Pick a time-frame to see how your numbers trend over time. Get better at creating Pins and boards with metrics from your Pinterest profile. Learn how people use the Pin It button on your site to add Pins. See how people interact with your Pins from whatever device they use. Get a glance at your all-time highest-performing Pins.
Twitter account: Pluggio
Pluggio is a web-based social media tool to help marketers easily grow and manage their social media profiles (Facebook and Twitter). It includes a suite of tools to organize and keep track of multiple accounts, get more followers, and automate the finding and publishing of excellent targeted content.
Twitter account: postificcom
The full set of social media tools. Post content to over 10 social networks with one single click of a button. Get real time click-through statistics with your domain name. Measure and analyze the best results from your social posts. Monitor the social media conversations that are important for your business.
Twitter account: quintlyapp
Quintly is the professional social media monitoring and analytics solution to track and compare the performance of your social media marketing activities. Whether you are using Facebook, Twitter or both, Quintly monitors and visualizes your social media marketing success. Benchmark your numbers against your competitors or best practice examples.
Twitter account: Smetrics
Sentiment is a social customer service platform. Sentiment helps brands and contact centers communicate with customers on social media, and provide the best social customer service. [Free 30 day trial]
Twitter account: sharedcount
Track your shares, likes, tweets, and more. Enter a web address of a page and find out how much it has been shared in different social networking and bookmarking sites. Currently includes Facebook, Twitter, Pinterest, LinkedIn, Google+, and StumbleUpon.
Twitter account: toolsiseek
The social media counts checker gets the social count from popular social networks. This social checker fetches the socially shared count from Facebook, Google +, Linkedin, Pinterest, StumbleUpon, Reddit, Buffer and Delicious.
Twitter account: simplymeasured
- Free Twitter Follower Analysis learn about your followers, from interests to influence. Free Twitter Customer Service Analysis measure your key customer service metrics on Twitter.
- Free Instagram User Analysis measure your engagement, content, and trends.
- Free Facebook Fan Page Analysis How healthy is your Facebook Fan Page? Study trends and timing. In-depth analysis of your Facebook Fan Page visitors’ demographics and activity. Compare your Facebook Fan Page against your competitors’. Analyze the performance of your content on Facebook.
- Free Vine Analysis understand the performance of your Vine clips on Twitter.
- Free Social Traffic Analysis find out how social media impacts your website performance.
- Free Traffic Source Analysis find out which sources send the most traffic to your website.
Twitter account: socialbuzz
Social Searcher / Socialbuzz is a real-time search engine for Facebook, Twitter and Google+. It is designed to provide a different kind of user experience for curious users and deep analytics for the marketing professionals, such as: posts types, top links/domains, keywords, sentiment, top users and posts. Also the service has a quick possibility to change your search locale, filter search results by content type and popularity.
Twitter account: socialoomph
Schedule tweets, track keywords, extended Twitter profiles, save and reuse drafts, view @mentions and retweets, purge your DM inbox, personal status feed — your own tweet engine, unlimited accounts.
Twitter account: twittiptop
TipTop Search is a Twitter-based search engine that helps you discover the best and most current advice, opinions, answers for any search, and also real people to directly engage and share experiences with. A search on any topic reveals people’s emotions and experiences about it, as well as other concepts that they are discussing in connection with the original search.
Twitter account: ThinkUp
ThinkUp is a free, open source web application that captures your posts, tweets, replies, retweets, friends, followers and links on social networks like Twitter, Facebook, and Instagram. With ThinkUp, you can store your social activity in a database that YOU control, making it easy to search, sort, analyze, publish and display activity from your network. All you need is a web server that can run a PHP application. [Free 14 day trial]
Twitter account: twazzup
Twazzup is real-time news platform. It allows you to filter the news out of live Twitter content. It’s useful for understanding who are the influencers on a given topic and what are to trending sources.
Twitter account: TweetDeck
TweetDeck is a social media dashboard application for management of Twitter accounts. TweetDeck interfaces with the Twitter API to allow users to send and receive tweets and view profiles. It was the most popular Twitter application with a 23% market share as of June 2009, following only the official Twitter website with 45.7% share for posting new status updates.
Twitter account: tweetreachapp
Measure Twitter activity that matters to you. With a TweetReach you can monitor Tweets about all your topics, hashtags, brands, accounts, and events – in real time, with comprehensive analytics on Twitter reach, performance and engagement. Twitter analytics works in real time to deliver timely insights you can use to make better decisions.
Twitter account: SumAll
SumAll is a powerful data analytics tool that allows our customers to view all of their data in one simple, easy-to-use visualization. Social media, e-commerce, advertising, e-mail, and traffic data all come together to provide a complete view of your activity.
Twitter account: Twitalyzer
Twitalyzer provides one-click access to the richest body of metrics for Twitter accounts available today. Twitalyzer combines basic Twitter measures with demographic data, widely used metrics like Klout, and our own proprietary scores. Twitalyzer is a “one stop shop” for all of your Twitter analytics needs.
Twitter account: twitter
Use Twitter Search if you need to find out what’s happening in the world beyond your personal timeline. Twitter Search lets you search, filter, and otherwise interact with the volumes of news and information being transmitted to Twitter every second. Twitter Search helps you filter all the real-time information coursing through our service. Advanced Search allows you to create your queries using many advanced operators.
Twitter account: viralwoot
Pin Alert feature lets you track what are people pinning from your website, who is pinning the most and what images from your website are trending on Pinterest.
Only 4.8% American users use Pinterest during work hours, so it very important for you to pin at the right times. Use our Pin Scheduler to schedule pins for future dates.
Thousands of social media marketers and agencies use Viralwoot for their clients. You can manage & grow multiple Pinterest accounts with a single Viralwoot account.
Twitter account: http://twitter.com/whostalkin
WhosTalkin is a social media monitoring tool that lets you search for conversations surrounding the topics that you care about most. Whether it be your favorite sports team, food, celebrity, or brand name; Whostalkin will help you find the conversations that are important to you. WhosTalkin search and sorting algorithms combine data taken from over 60 of the most popular social media sites.
Twitter account: whounfollowedme
Who.unfollowed.me is a service that helps you track your unfollowers, in real time, without waiting for a DM, or email. It allows you to check your unfollowers on your schedule, every 15 minutes, without waiting for an email or a direct message.
Twitter account: ZoomSphere
ZoomSphere is a complete digital marketing tool for brands and agencies, and the first to incorporate Facebook Reactions analytics into their platform. To celebrate they have given FREE access to analyse the Facebook Reaction’s data of any number of Pages. The tool is just a small part of the complex analytics data that ZoomSphere can provide across a host of social media sites. Their entire platform comprises a scheduling and posting calendar, collaboration and workflow tools for teams, easy to understand analytics that can be customised into a variety of formats, side-by-side comparisons with competitors, management of incoming customer care messages, monitoring of mentions across social networks and forums, and an unlimited ability to create reports quickly. Their full platform includes an unlimited number of users and social profiles for one monthly price.
That’s all for now. If you know of a great free tool then please let us know in the comments.
Image credit: The Astronaut Twins by Windell Oskay