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Social Media Manager Responsibilities

social media managerSocial Media Manager is like a Swiss army knife. I was thinking about what this person should do and the result is this list of 26 different functions. The list is pretty long so in corporate environment you might want to split it up between several people. So, what is a social media manager supposed to do?

Social media strategy

  • Create the social media strategy
  • Create budgets for social media activities
  • Plan social media campaigns
  • Work with internal stakeholders
  • Recruit and manage the social media marketing team for your organization
  • Manage change and adopt social media into the corporate culture
  • Work with other marketing branches to integrate different activities

Social media implementation

  • Manage social media campaigns and day to day activities
  • Manage presence in social networking sites
  • Brand advocacy
  • Community outreach
  • Manage a blogger outreach program
  • Build a brand ambassador network
  • Post and comment on relevant blogs
  • Seed content into social networks
  • Write editorial content
  • Create and upload videos
  • Engage in conversations and answer questions
  • Create and maintain a social media editorial calendar and posting schedule

Social media monitoring

  • Develop benchmark metrics to measure the results of social media programs
  • Analyze and evaluate social media campaigns and strategies
  • Report on effectiveness of campaigns
  • Monitor trends in social media
  • Monitor the activities of main competitors in social media
  • Monitor social space for brand and related topics and conversations
  • Understand how the social media impacts search traffic

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Image credit Frits Ahlefeldt


Posted on: August 19, 2015

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15 Responses

  1. Antony Hing March 16, 2011 11:11pm


    A good list to start with, however the two big issues are the prioritisation of tasks and how to improve the user experience.

    The overall goal is to engage with the customer community and ask/find out what they want (eg what tools could be added to make your offering a better platform for the community).

    So you may also want to add a) surveying as distinct from campaigning) and b) technical development (ie functional improvement).

    PS ditch ‘work with internal stakeholders’ – every job involves this and the term lacks specifics


  2. Antony Hing March 17, 2011 12:12am

    Hi Pritt
    My PS comment was not meant to come across as brutal – sorry about that. Rather I meant to say “leave ‘working with internal stakeholders’ out of the list”.




  3. Butze May 16, 2011 11:11am

    Great article! It should be in wikipedia as a discribtion of a Social Media Manager! Some still think that it’s an easy job and you can chill & chat all day long…


  4. Priit Kallas May 16, 2011 12:12pm

    Thanks for your comment, Butze! It may seem easy but if you set up real goals then it gets a lot more challenging.


  5. Tucwebhost May 16, 2011 10:10pm

    hi Priit Kallas,
    quite a long list of what the social manager is going to do , am new in the social media circle and your post is really informative ,i will be visiting frequentlly


  6. Stephan Fink May 20, 2011 9:09am

    Thx for the article, I twettet it in Germany. I just posted a Slide “Tasks of Social Media Management” (German language)


  7. Priit Kallas May 20, 2011 9:09am

    Thanks, Stephan!


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  9. Christopher Neetz August 17, 2011 7:07pm

    It’s funny to see so many of these responsibilities overlap with my role as a web developer and creative marketing director in the past. Nice list, i’d like to see this expanded on with details.


  10. Sydney October 27, 2011 1:01pm

    That is quite a list, but very helpful, thanks for sharing!


  11. Atul March 19, 2012 7:07pm

    I perform all these responsibilities being a social media executive


  12. Atul March 19, 2012 8:08pm

    I perform all these responsibilities being a social media executive.

    Does a social media manager work close with PRs and media?


    • Mart Prööm March 19, 2012 11:11pm

      Of course, everything needs to be integrated these days. Social media shouldn’t be kept separated from the rest of the marketing activities.


  13. Manu April 16, 2012 4:04pm

    Currently I am working as an Online Editor with focus on Social Media and I hope that one day, when I grow up, I will become a Social Media Manager! Most interesting Job of the future…


  14. Miki Vicioso September 20, 2012 10:10pm

    A great list indeed. I’m printing this and putting it on my wall. Ha!


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