Last Updated on by Karl
If you want to know what's happening with your brand's social networking sites you need social media monitoring tools.
Before you reach for your wallet and start to spend money try out some of the free social media monitoring services.
This way you will get an understanding of what is available and if you need any paid services to monitor social media.
Social media monitoring definition
The activity of tracking social media channels. Organizations measure and use social media analytics tools to find out where are the discussions about them, their competition and other topics of interest. Social media monitoring includes measuring opinions and sentiment of groups and influencers. It includes historical data and other information. The goal is to assess the reputation and be alerted to significant events taking place in social channels. — Dreamgrow
This time we have collected a lot of free social media monitoring tools. In the Group A are the social media monitoring services that I use regularly or seem interesting enough to check out immediately. The Group B is a list of tools for you to help with monitoring social media. Here we go:
Monitor and post to multiple social networks, including Facebook and Twitter. Create custom reports from over 30 individual report modules to share with clients and colleagues. Track brand sentiment, follower growth, plus incorporate Facebook Insights and Google analytics. Draft and schedule messages to send at a time your audience is most likely to be online. HootSuite has the dashboard for your iPhone, iPad, BlackBerry, and Android.
- Manage all your social networks and schedule messages for future publishing.
- Find out what's your audience saying about your brand and engage them.
- Social media analytics tools give you an in-depth view of how your social media efforts are working.
- Secure logins, profile protections, and permission levels keep you protected.
- The collection of more than 80 applications help you increase your social reach. Tools for Instagram, YouTube, Reddit, and Marketo, right in the social media dashboard.
The free statistics in your own Twitter account. Measure and boost your impact on Twitter. Tweet activity – measure engagement and learn how to make your Tweets more successful. Explore the interests, locations, and demographics of your followers. Track how your Twitter Cards drive clicks, app installs, and retweets.
Free Facebook page report. Login with Facebook. In your Facebook report you get these 7 insights:
- Know the drivers of your page’s virality
- Know your page’s most influential fans
- Discover the optimal time to post
- Discover how many words to use in your posts
- Understand what media type performs best
- Know where your top fans live
- See where new fans come from
The free Instagram account checkup from Union Metrics lets you see how you’re doing on Instagram. It uses clever algorithms to provide a free Instagram account checkup that helps you understand your Instagram health. The tool answers questions about your Instagram account like:
- What’s the best time to post to Instagram?
- What hashtags should you use to get the most engagement?
- What should you post more (or less) of?
The free Instagram analytics checkup analyzes the last 30 days of activity on your account, including your posts and engagement from your fans. Run it any time you need a checkup for updated Instagram analytics.
Monitor online mentions of your brand in real-time. Mediatoolkit will let you know about every article, hashtag or comment mentioning your business. Mention monitoring for 100+ million online sources. Find mentions from any source in the world: be it profiles on Twitter and Instagram, or updates from websites, blogs, and forums. Free version includes
- Websites, blogs, forums
- Facebook, Twitter, Instagram, YouTube, VKontakte
- Location and language filters
- iOS and Android app
- Slack and email alerts
- Engagement and sentiment data
Tweet Indexation Rate Tool
Your Twitter profile and tweets can get crawled and indexed by Googlebot and appear in both Google mobile and desktop search results. Google has been expanding how it displays tweets in Google Search. Tweet Indexation Rate Tool queries Google and returns the percentage of your indexed tweets, the Moz Page Authority, and number of other websites linking to your Twitter account.
SocialGimp provides Instagram analytics for brands, marketers and analysts.
- Detailed analytics for your Brand. Improve your content quality on Instagram and grow your audience!
- Advanced hashtag management. Find the right hashtags and save them to your own user defined categories!
- Benchmark yourself with competitors and industry leaders. Save your favorites!
Better insights about your audience and with proper analytics you can achieve long term effects. SocialGimp provides you with the tools your brand needs and also with advice, guidelines and benchmarks.
Get detailed and visual analytics on anyone's tweets, retweets, replies, mentions, hashtags. Browse, search, filter and get insights on the people you follow and those who follow you.
- Backup/export tweets, retweets, mentions and reports to Excel & PDF.
- Monitor your interactions with other Twitter users: mentions, retweets, favorites.
- Get and export Search Analytics on any keywords, #hashtags, URL or @users
- Get insights on and download any user's retweeted & favorited tweets
- Browse, search, filter, sort and batch add/remove people to your lists
- Monitor tweets from your favorite users, lists and keyword searches
- Get actionable insights on your followers with Followers Report
- Find out those you follow but don't follow you back. Get the list of the followers you don't follow back
- Download your followers and following lists to Excel
- Track clicks on the links in your tweets
- Track your follower growth over time
Likealyzer takes the guess work out of your Facebook strategy. The recommendations point you in the right direction. Compare your Facebook page to competitors, partners, or brands you admire. Likealyzer will recommend similar pages to watch. Likealyzer converts raw Facebook analytics into a simple yet sophisticated report. Recommendations, not just metrics. Likealyzer is a Facebook tool designed for social media managers, agencies, and entrepreneurs.
BackTweets is a twitter time machine which enables you to search through a tweet history for tweets that link back to your site. As a free web app, BackTweets lets you search through a tweet archive for URLs sent via twitter. URLs are found regardless of the form they were tweeted in and include: full URL links, shortened URLs and URLs without the WWW prefix. BackTweets is a great social media listening tool for tracking your social media pulse – see how many people are talking about you, who is talking about you, and what they are saying.
Buffer makes your life easier with a smarter way to schedule the great content you find. Fill up your Buffer at one time in the day and Buffer automagically posts them for you through the day. Simply keep that Buffer topped up to have a consistent social media presence all day round, all week long. Get deeper analytics than if you just post to social networks directly. With Buffer you can manage:
- Facebook: Profile, Page, and Group (for groups you do have to be the admin)
- LinkedIn: Profile and Company Page
- Twitter: Profile
- Google+: Business Pages
- Pinterest accounts
BoardReader allows users to search multiple message boards simultaneously, allowing users to share information in a truly global sense. Boardreader is focused on creating the largest repository of searchable information for our users. Users can find answers to their questions from others who share similar interests. Our goal is to allow our users to search the “human to human” discussions that exist on the Internet.
Analyze what content performs best for any topic or competitor. Find the key influencers to promote your content:
- Discover the most shared content across all social networks and run detailed analysis reports.
- Find influencers in any topic area, review the content they share and amplify.
- Be the first to see content mentioning your keyword; or when an author or competitor publishes new content.
- Track your competitor’s content performance and do detailed comparisons.
All paid plans come with a 14 day free trial $79/ month
A tool that I’ve been using for quite sometime now is Crowdfire. It’s a Twitter growth tool which lets you get relevant followers with features like Copy followers and Keyword follow. Schedule your tweets to get maximum reach with Publish, manage non-followers and inactive followers and engage with new users using Auto direct message.
Cyfe is an all-in-one dashboard software that helps you monitor and analyze data scattered across all your online services like Google Analytics, Salesforce, AdSense, MailChimp, Facebook, WordPress and more from one single location in real-time.
Followerwonk is a cool social media analytics tool thet lets you explore and grow your social graph. Dig deeper into Twitter analytics: followers, their locations, when do they tweet. Find and connect with influencers in your niche. Use visualizations to compare your social graph to competitors.
Google Alerts are email updates of the latest relevant Google results (blogs, news, etc.) based on your searches. Enter the topic you wish to monitor, then click preview to see the type of results you'll receive. Some handy uses of Google Alerts include: monitoring a developing news story and keeping current on a competitor or industry.
This is one of the best free social media monitoring tools out there. Trends allows you to compare search terms and websites. With Google Trends you can get insights into the traffic and geographic visitation patterns of websites or keywords. You can compare data for up to five websites and view related sites and top searches for each one.
Free monitoring tool for measuring your brands or keywords using 32 social networking sites. HowSociable provides a simple way for you to begin measuring your brand’s visibility on the social web. Compare brands with those of competitors and similar sized businesses.
Blog Tools, create your own Trend Graphs with the IceRocket Trend Tool. Enter keywords to see mentions trended over time. Trend Tool, enter items to see mentions trended over time. Enter up to five queries under Trend Terms. Type in the label you would like associated with each query under Display Labels. Search tool for blogs, web, Twitter, Facebook, news, and images.
Key metrics about your Instagram account. Number of likes received, your most liked photos ever, your average number of likes and comments per photo, your follower growth charts and more advanced analytics. Track lead conversations, send private message as on Twitter, and improve communication with your followers.
Kred is a social-media scoring system that seeks to measure a person's online influence.Kred, which was created by the San Francisco-based social analytics firm PeopleBrowsr, attempts to also measure a person or company's engagement, or as they call it, outreach. PeopleBrowsr hopes that that combination can offer a more informed metric for non-celebrities like entrepreneurs and those whom they follow and look to for advice.
Mention allows you to create alerts for your brand, your industry, your company, your name or your competitors and be informed in real-time about any mentions on the web and social web. And there is a great limited free option.
Explore your Twitter network. Discover which people interact the most and what they're talking about. It's also a great way to find relevant people to follow. The visualization runs right in your browser and displays data from Twitter. Mentionmap loads user's tweets and finds the people and hashtags they talked about the most. In this data visualization, mentions become connections and discussions between multiple users emerge as clusters.
Omgili helps you find interesting and current discussions, news stories and blog posts. Direct access to live data from hundreds of thousands of forums, news and blogs. Very easy to use, no signup for web interface. API available.
Find out how many people are pinning from your website, seeing your pins, and clicking your content. Pick a time-frame to see how your numbers trend over time. Get better at creating Pins and boards with metrics from your Pinterest profile. Learn how people use the Pin It button on your site to add Pins. See how people interact with your Pins from whatever device they use. Get a glance at your all-time highest-performing Pins.
Pluggio is a web-based social media tool to help marketers easily grow and manage their social media profiles (Facebook and Twitter). It includes a suite of tools to organize and keep track of multiple accounts, get more followers, and automate the finding and publishing of excellent targeted content.
The full set of social media tools. Post content to over 10 social networks with one single click of a button. Get real time click-through statistics with your domain name. Measure and analyze the best results from your social posts. Monitor the social media conversations that are important for your business.
Quintly is the professional social media monitoring and analytics solution to track and compare the performance of your social media marketing activities. Whether you are using Facebook, Twitter or both, Quintly monitors and visualizes your social media marketing success. Benchmark your numbers against your competitors or best practice examples.
Sentiment is a social customer service platform. Sentiment helps brands and contact centers communicate with customers on social media, and provide the best social customer service. [Free 30 day trial]
Track your shares, likes, tweets, and more. Enter a web address of a page and find out how much it has been shared in different social networking and bookmarking sites. Currently includes Facebook, Twitter, Pinterest, LinkedIn, Google+, and StumbleUpon.
The social media counts checker gets the social count from popular social networks. This social checker fetches the socially shared count from Facebook, Google +, Linkedin, Pinterest, StumbleUpon, Reddit, Buffer and Delicious.
Simplymeasured free social media-tools
- Free Facebook Fan Page Analysis How healthy is your Facebook Fan Page? Study trends and timing. In-depth analysis of your Facebook Fan Page visitors’ demographics and activity. Compare your Facebook Fan Page against your competitors’. Analyze the performance of your content on Facebook.
- Free Twitter Follower Analysis learn about your followers, from interests to influence. Free Twitter Customer Service Analysis measure your key customer service metrics on Twitter.
- Free Instagram User Analysis measure your engagement, content, and trends.
- Free Vine Analysis understand the performance of your Vine clips on Twitter.
- Free Social Traffic Analysis find out how social media impacts your website performance.
- Free Traffic Source Analysis find out which sources send the most traffic to your website.
P.S. Looking for more great content? One of our recent hits as been our Jungle Scout review, it's one of the most powerful tools for eCommerce stores. Check it out!
Social Searcher / Socialbuzz
Social Searcher / Socialbuzz is a real-time search engine for Facebook, Twitter and Google+. It is designed to provide a different kind of user experience for curious users and deep analytics for the marketing professionals, such as: posts types, top links/domains, keywords, sentiment, top users and posts. Also the service has a quick possibility to change your search locale, filter search results by content type and popularity.
Schedule tweets, track keywords, extended Twitter profiles, save and reuse drafts, view @mentions and retweets, purge your DM inbox, personal status feed — your own tweet engine, unlimited accounts.
Social Aider is a social media tool that offers all the scheduling features like Bulk & RSS upload, retweet, etc. The tool can help you schedule your posts for weeks at any time or frequency of your choice. You can link to the following social media accounts:
- Facebook (Account & Page)
Some other Social Aider features:
- Image Editor
- Suggest Hashtags
- Discover Content
The cherry on the cake is that you can add as many projects/social media accounts to your Social Aider account, as you need, for absolutely no cost! Multiple social accounts mean you can manage your own social media or that of your multiple clients using the same platform. The pricing of the tool is low, to encourage budding bloggers and entrepreneurs to maintain a healthy online presence… and it has a 1-year free trial!
Schedule from any website. Social Champ lets you schedule your content easily on Facebook, Twitter, Linkedin, google+ & Pinterest, with a single click.
Bulk schedule content. Social Champ allows you to organize your posts way ahead of time, making it easier for you and your team to organize campaigns & scale your social media marketing efforts.
We provide a CSV file template, all you have to do is fill it up & upload.
Suggestions based on RSS feeds. Interesting stories to share on social media filtered by topics of your choice; cats, food, startups, we have them all!
You can also add your favorite blog and schedule easily.
The tool has a limited free plan.
TipTop Search is a Twitter-based search engine that helps you discover the best and most current advice, opinions, answers for any search, and also real people to directly engage and share experiences with. A search on any topic reveals people’s emotions and experiences about it, as well as other concepts that they are discussing in connection with the original search.
ThinkUp is a free, open source web application that captures your posts, tweets, replies, retweets, friends, followers and links on social networks like Twitter, Facebook, and Instagram. With ThinkUp, you can store your social activity in a database that YOU control, making it easy to search, sort, analyze, publish and display activity from your network. All you need is a web server that can run a PHP application. [Free 14 day trial]
Twazzup is real-time news platform. It allows you to filter the news out of live Twitter content. It's useful for understanding who are the influencers on a given topic and what are to trending sources.
TweetDeck is a social media dashboard application for management of Twitter accounts. TweetDeck interfaces with the Twitter API to allow users to send and receive tweets and view profiles. It was the most popular Twitter application with a 23% market share as of June 2009, following only the official Twitter website with 45.7% share for posting new status updates.
Measure Twitter activity that matters to you. With a TweetReach you can monitor Tweets about all your topics, hashtags, brands, accounts, and events – in real time, with comprehensive analytics on Twitter reach, performance and engagement. Twitter analytics works in real time to deliver timely insights you can use to make better decisions.
SumAll is a powerful social media analytics tool that allows our customers to view all of their data in one simple, easy-to-use visualization. Social media, e-commerce, advertising, e-mail, and traffic data all come together to provide a complete view of your activity.
Use Twitter Search if you need to find out what’s happening in the world beyond your personal timeline. Twitter Search lets you search, filter, and otherwise interact with the volumes of news and information being transmitted to Twitter every second. Twitter Search helps you filter all the real-time information coursing through our service. Advanced Search allows you to create your queries using many advanced operators.
Pin Alert feature lets you track what are people pinning from your website, who is pinning the most and what images from your website are trending on Pinterest.
Only 4.8% of American users use Pinterest during work hours, so it very important for you to pin at the right times. Use our Pin Scheduler to schedule pins for future dates.
Thousands of social media marketers and agencies use Viralwoot for their clients. You can manage & grow multiple Pinterest accounts with a single Viralwoot account.
Talkwalker Alerts is a free, easy-to-use brand monitoring system which emails updates of your latest brand/keyword mentions to your inbox, from across the internet as well as Twitter. It also brings coverage from communities like Reddit, giving users a sense of the buzz created by their audience. You simply need to enter the topic you wish to set up an alert for, click to view a preview and select the types of results you want to see. You also have the option to select how frequently you want to receive the results: As it happens, daily and weekly.
Who.unfollowed.me is a service that helps you track your unfollowers, in real time, without waiting for a DM, or email. It allows you to check your unfollowers on your schedule, every 15 minutes, without waiting for an email or a direct message.
That's all for now. If you know of a great free tool for monitoring social media, then please let us know in the comments.
Image credit: The Astronaut Twins by Windell Oskay