Last Updated on by Karl
So you want to do awesome Facebook campaigns but don't have any good social media campaign ideas where to begin? Don't just create another mediocre Facebook campaign. Like Seth Godin says: “Be remarkable!”.
Here you'll find 11 viral campaigns on Facebook that will inspire and give you plenty of new social media campaign ideas. We also added some valuable insights that these campaigns hold. You can apply these to your businesses and see incredible returns.
For example how Bikini Luxe used employee advocacy to win on social media. Read on to discover more!
This campaign is the work of advertising giants, Ogilvy and Mathers. The campaign aimed to invoke emotion and improve the perception that people have of themselves. By using FBI sketch artists, participants had to describe their faces. Then their relatives and friends were asked to describe them. The results showed that most people were overly criticizing themselves. The campaign blew up on social media! It generated more than 630,000 shares on Facebook within its first 10 days.
In July 2014, Always, decided to change the meaning of the phrase “Like A Girl” and succeeded beyond expectations. Their campaign uses a video that shows the perceptions of the phrase as we got older and how it turned into a negative phrase as we got older. It became an instant success on their Facebook page and YouTube. On Facebook, the video has over 200,000 likes, and the Always page has gained almost 500,000 likes. On YouTube, the video currently has over 62 million views. The campaign touched the lives of many people and evoked strong emotions.
This company's Facebook page is proof that consistency is the key to successful social media management. Their Facebook page posts over 80 pieces of content per month. Frequency has paid off with their followers increasing from 4,600 in 2013 to 475,000 currently. They also engage with audience members through fun contests and challenges. One of their most popular challenges is the weekly photo challenge that asks users to send in their best pics based on that week's theme. Additionally, a lot of their content is visual – high-quality images and videos that entice and intrigue users.
4. Bikini Luxe
Bikini Luxe rose to fame on social media thanks to employee advocacy. The swimwear company, founded by Candice Galek, decided to increase brand awareness by making employees brand ambassadors. As such, employees post content from the brand regularly and are rewarded based on the brand's milestones. They also have an affiliate program where they off 15% commission on the sales they refer within 30 days. All of this has seen the brand's social media following grow. They now have over 250,000 followers, most of them Facebook and Instagram.
Qwertee takes brand contests on social media to a whole new level. They offer one awesome t-shirt everyday by hosting daily contests on their Facebook page. Their daily posts include an image, a great caption and the basic rules of the contests. The daily activity builds up the hype, and each image they share has hundreds of likes, comments, and shares – a great way to improve brand awareness on social media. The contest's rules usually require fans to like, share and comment to increase their chances of winning.
Disney Parks and Make A Wish Foundation extended their long-standing partnership by starting the #ShareYourEars campaign. The campaign had simple rules – for every picture on Facebook, Twitter or Instagram that had Mickey Mouse ears and the hashtag, Disney would donate $5 to the Make a Wish Foundation. The hashtag blew up over the coming days, and Disney ended up donating $2 million to the foundation even though they had previously stated that they wouldn’t be going over $1 million. The huge donation was the perfect way to raise brand awareness, improve brand image and customer perception.
A campaign started by footwear brand, TOMS, in 2015. The campaign urged people to go barefoot for a day and post a barefoot picture on Instagram and Facebook with the #withoutshoes hashtag. For every post that had the hashtag, the brand would donate a pair to children in need from around the world. Although the campaign took off on Instagram, it first gained traction on Facebook where celebrities like Bella Thorne, Chelsea Handler and many more publicizing the event on Facebook. The campaign earned the brand a lot of goodwill, and they currently have over 3.6 million likes on Facebook.
8. Under Armour #iwillwhatiwant
Under Armour and Under Armour Women came up with this hashtag to motivate female athletes to achieve their dreams. The phrase, I Will What I Want, was meant to empower athletes to not wait for permission or approval and go after what they want. The campaign took off on Facebook when supermodel Gisele Bundchen shared her own image with the hashtag and got over 80,000 likes. Since then, numerous athletes, both past, and present have used the hashtag to show their power. The hashtag not only empowered women all over the world but it also served as great promotion for Under Armour’s newest range of products.
This phrase was first used in 2013 by the Human Rights Campaign to show their support for gay rights in the US. The group asked Facebook users to turn their profile pictures red and show solidarity with those seeking equal rights. The result was a viral campaign with over 45,000 shares and 13,000 likes on Facebook within days. In 2015, when marriage equality was a topic for all 50 states, the HRC asked users to turn their pictures red again, and this time, they expanded their reach to Twitter and Instagram as well. The red profile picture became synonymous with the fight for marriage equality through this movement.
10. EBags #TravelTipTuesday
EBags is a bag manufacturer and seller that realized that a majority of their customers were frequent travelers. To capitalize on this, the brand came up with #TravelTipTuesday – a simple and efficient way to provide great insights for their viewers. The hashtag keeps users coming back for more unique tips. To add to this, the brand regularly posts travel tips and articles that give travelers some great advice. They have over 200,000 followers just on Facebook, thanks to their great content.
To celebrate an anniversary Kenneth Cole created a hashtag and Facebook contest encouraging fans to share pictures related to the hashtag. The hashtag was meant to reverberate the brand's bold style and spirit. The resulting photos even went into a fancy social hub and earned the brand valuable social capital in terms of content and exposure.
Now over to you
What are the most creative campaigns you have seen on Facebook. Or even better what are your best campaigns and what results have you got? Let us know in the comments.