11 Free Social Media and Marketing eBooks and Reports
I was looking ebooks on B2B social media marketing and tried to find some new material. The result is this list of 11 ebooks and reports, some of which are specifically about B2B social media marketing. Most of the links point to the location where you can download PDF files or register for free. Share and Enjoy!
This ebook goes back to basics and breaks down best-practices for each of the most popular platforms to help B2B marketers connect with their target audience. Which key metrics are important for platforms like Facebook, Twitter, and LinkedIn. Timing post for the highest engagement. The types of content that do best on each social media platform. Engaging prospects at each stage of the sales funnel. The secret to using video content to drive engagement.
The A to Z Guide to Lead Generation. It is important to be generating leads in any business because, with the proper nurturing, leads will turn into customers. That is why we have taken the time to create this invaluable eBook on how to generate leads using Facebook Advertising. The eBook we will go over: different types of lead generation magnets, a comprehensive list of landing page tools, how to drive traffic to your lead magnet, a useful checklist to help build your lead generation process.
Social Media Marketing 2017, PPC on 10+ Platforms.Learn how to market via Twitter, Pinterest, Instagram, YouTube, Facebook, Google and more advertising platforms! This must have course has a 4.7 rating out of 1,226 ratings with more than 12 thousand students enrolled.
This 90+ page guide is full of checklists, worksheets, advice from over 15 industry thought leaders. There are examples to help marketers at any level, from beginner to expert, create and implement an effective social media strategy. How to choose what social media platforms are right for your brand. What content you need for your social media marketing. How often to post on social media (and how to create an editorial calendar). How to measure the effectiveness of your social media campaigns. What social media tools you need.
In this free Social Media Data Cookbook we provide 11 simple recipes to use the data you already have. If you are tired of reading about social media data and now want to actually use some of it to make your marketing smarter and campaigns more profitable, this is the guide for your team. The #1 persuasive way to prove impact of your social media campaigns. A test you can run to see the exact ROI of social messages. Dead-practical ways to discover what your customers actually want.
The full ebook includes 25 social media strategies from some of the most popular Buffer blog posts. Each of the 25 is something that we’ve personally tried or currently have on our to-do list. In every case, these are strategies that we greatly recommend trying. For example: Share the same content multiple times. Include an animated GIF in “thank you” tweets. Move your social sharing buttons around (or get rid of them). Use current events to boost your Facebook post visibility. Tweet to landing pages with specific asks. Include an image in your tweets. Choose 1 to 3 areas of expertise, etc.
The Advanced Guide To Blog Marketing is for anyone looking to take a blog to the next level. Writing great content is one thing, but becoming a blogging superstar that elevates your brand while bringing in more sales and profit is the ultimate goal. This guide provides you with the actionable steps you can take to achieve success with blog marketing. Here’s an exhaustive, detailed guide for blog marketing.
This guide gives advice on how to spread the word using social media, including: Choosing the right network for you and your business. Managing your social media accounts. Customer service through social media. Social media highs and lows – real-life examples. Advice and experience from business owners and our experts. The rise of social media has been so rapid that it’s easy to feel left behind. If this is you, don’t worry – our guide tells you everything you need to know so you can choose the right network for your needs, find your audience and build a strong online brand that will encourage your business to grow.
How are marketers using social media? To understand how marketers are using social media, Social Media Examiner commissioned its 2017 Social Media Marketing Industry Report. 5,700+ marketers provided insight you won’t find elsewhere. What social platforms marketers will focus on in the future. Whether Facebook is still working for marketers. The benefits of social media marketing and how time invested affects results. The most common forms of content for social media marketing. We examine how B2B social media marketing differs from B2C businesses and much more. [PDF]
Social listening is arguably the most significant technology to hit marketing since social media itself. But marketing isn’t the only department that can utilize social listening: your entire business organization can use social listening to inform its programs, products and business decisions. Find the online conversations that matter most. Use social media monitoring to inform efforts across the organization. This free social media monitoring e-book will help you take your marketing to the next level by enabling informed, data-driven business decisions.
Here’s some of the older stuff that that might be helpful
Why social media matters in B2B marketing? Business-to-business (B2B) marketing is undergoing a sea change. Traditional marketing channels like television, the print media, and outdoor advertising no longer deliver the return on investment they once promised – for a simple reason: your customers are spending less than 25% of their time paying attention to these channels. Wondering where all the action is taking place then?
If you’re reading this eBook, you’re probably working on a blog for your company, or perhaps considering one. And it’s very likely that at some point in this process you’ve asked yourself, “Hmm… tell me again why we’re doing this!” There are lots of good reasons – and you’ve probably heard them all – but we contend it all gets back to one thing…
Many B2B technology marketers are still not using social media strategically. They’re either doing just enough to be able to tell their CEO they’re doing it, or not using it at all because they think their target audience isn’t using it. Many of these same marketers group together all the different forms of social media as one big “stew” and don’t do enough research into the differences between the various channels. The fact is, a good portion of B2B technology target customers are using some mix of the different forms of social media. However, they use each type of social media in different ways, and so technology marketers need to take a unique approach for each different form of social media.
An entire book, one tweet a time, and yet it is a real book that will help you understand what SM is about. SMGPS will tell you the why & how using social media, 1 tweet at a time. You’ll learn essentials in digestible little spoonfuls. The book will explain why old-school broadcast practices are waning and new conversational methods are on the rise.
Do you know any great free social media ebooks? Please add them in comments…
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