With over 300 million monthly active users and its enormous capacity for connecting, promoting and branding a company, Twitter is “a must” network for every brand out there. You have probably already checked up a few apps and tools to enhance your Twitter experience – and we are presenting you with the elite of Twitter tools.
In no particular order, because they are all so super powerful:
Hootsuite
The good ol’ HootSuite has reached millions of users thanks to the integration of more social networks (Facebook groups, LinkedIn pages) and to its App Directory that now allows users to share content through more platforms. This is a true social management deck where virtually everything you need to see is happening in one place. Besides from auto-tweeting your latest blog posts and scheduling your tweets, it allows you to manage multiple profiles and add other team members.
HootSuite can be used for scheduling tweets, monitoring specific keywords and Twitter Advanced Search results, your mentions, etc. To do that, just take your search string which you got from Twitter Advanced search (such as social media -http:// lang:en ?) and just copy-paste it as a new HootSuite stream.
Two more things that go in favor of HootSuite are its very reasonable pricing and the ease of use.
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Buffer – Keeping the Conversation Going
Scheduling your updates is a great idea. It allows you to spend half an hour a week queuing your tweets so that the rest of your social media time allowance can be spent engaging with your audience.
Buffer allows you to manage multiple accounts, not only on Twitter but also Facebook, LinkedIn and more. You can create custom schedules to control exactly when your updates go out, and the analytics feature is pretty useful too.
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TweetDeck
Followerwonk – Finding influential users
Followerwonk helps you explore and grow your social graph. Dig deeper into Twitter analytics: Who are your followers? Where are they located? When do they tweet? Find and connect with new influencers in your niche. Use super-actionable visualizations to compare your social graph to others. Easily share your reports with the world.
Tweriod
Klout
While Klout isn’t exactly analytical and only Twitter-specific, it will still give you some insight into how influential your peers are. Klout is useful for finding other likeminded users, who converse on the same topics as yourself.
Twitter Advanced Search
There’s a good chance that your brand or the keywords related to your industry are being mentioned on Twitter. Then again there is a lot of spam and self-promotion that you want to filter out. This is where Twitter Advanced Search comes into play. Twitter advanced search lets you search by exact phrase, filter out words that you don’t want to include, search by hashtags, language, filter content by positive and negative interactions, filter out questions, etc.
You can even filter out web links that are usually people promoting their own content. For example, you are interested in conversations about social media marketing. More particular, you are interested in all of the questions people are asking regarding social media marketing. Also, you want to filter out all of the links. This is what you do:
Which will result in something like this:
Now that you have found some conversations see if you can jump in and add anything to them. For example, if someone is asking a question regarding your field of expertise which you know the answer to, you should help them out by replying to their tweet. This is a great method to influence people – you are actually helping them in one way or another.
Friendorfollow
Friendorfollow is a simple tool, which ables you to find out who unfollowed you on Twitter, which users that you’re following you aren’t following you back and which users are following you that you aren’t currently following.
Twubs
Hashtags are a great way to organize your followers and get the word out about your brand. With Twubs, they are even better because we give you a great place to send your audience. Registering your hashtag gives you access to everything mentioned above, plus by putting it in our directory we make it easier for people to find you and your hashtag.
Market Presence: Brandable, Media-Rich Hashtag Landing Pages Branded hashtag pages are the missing link for any hashtag marketing strategy. They are the perfect place to send your audience! Great for Conferences, Twitter Chats, Small Groups and more.
Got another great Twitter tool to add? Please leave a comment below!
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Photo credit: chriscorneschi