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How to spend the least amount of time and get the best possible results. What is the so-called minimum effective dose for social media marketing? Social Media can be a total drain on resources...
Having an effective call to action is an essential part of your content. A call to action (CTA) is not just limited to lead generation and e-commerce sites. Every website, Facebook page, and a...
Social media marketing is something that everyone is doing now. Be it an established business or a small local business. Everyone wants to jump on the bandwagon of making their brand presence felt on...
Click here for latest version of this post! The standard landing tab for your Facebook page is the wall. It’s often covered with random discussions and there’s no clear call to action. To get...
When marketers spend serious money, then the guys upstairs want to see some results. Until now people have experimented with low budgets and without very specific goals. The bigger budgets will bring a need...
Twenty years ago, Bill Gates said that “content is king.” His words turned into a global motto for content marketers, SEO experts, and social media specialists. Are his words still valid today? We got...
Your email list is gold! Social media channels are a great way to get initial engagement and distribution but in the end the interested prospect should land in your email list. The campaigns on...
I compiled a list of social media marketing ebooks on Kindle. Here goes in no particular order. Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business by David Siteman Garland rating...
Some time ago I gave a lecture to Estonian Business School’s MBA students. The lecture topic is content marketing strategy, and it gives an overview how to use blogs, content and social media to...
Marketing automation has been booming for the last few years with the advance of tools such as Clickfunnels, Convertkit, and Jungle Scout. What do Messenger bots have in store for us in the upcoming...
