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Social media marketing is something that everyone is adopting. Be it an established business or a small- local business. Everyone wants to jump onto the bandwagon of making their brand presence felt on social networks. The simple reason being - that's where the crowd is. However, there are some...
Facebook organic reach is dropping. Are the days of easy Facebook wins over? Should we all abandon our...
Social Media Manager is like a Swiss army knife. I was thinking about what this person should do and the...
Social media is about people and people like to be treated with respect. If you approach your social media marketing activities with people in mind then you should be OK. Treat people as individuals, be friendly and personal. When the crisis hits stay neutral and address the situation. Concentrate on what you can change, work […]
Every now and then someone might come along and post some negative feedback among your carefully planned marketing messages and upbeat dialog with your fans. I have listed some of the best practice guidelines below. But first, what can go wrong? Types of negative feedback Problem is the easiest to resolve. This is more of […]
Seeing is believing! Even if you sell screws and have a really good copy about their specifications and value, images will help you sell more. You think that everybody knows and understands what you are selling? Adding a high quality images will still increase sales! The examples are from e-commerce sites but you can use […]
Way back I wrote about measuring your social media success with Google Analytics. This post proved very successful and got a lot of feedback. However there’s a little “but” with analyzing visitors from social media by referrers. Stéphane Allard pointed out in comments that a lot of visitors use desktop or mobile clients. These social […]
Social media strategy is the foundation of your company’s success. Social media strategy is the why and what part of your activity os social networking sites. If you don’t have a strategy in place, it’s more than likely that you will only accomplish mediocre results. Do you want that? Of course, you don’t! I have […]
Over the past year, the power and growth of the social networking site Twitter has grown from sharing what people are having for breakfast, to a lightning-fast method for delivering messages quickly and effectively. Unhappy customers and celebrities post comments about unfair treatment they receive from a business. Virtually any piece of information can be […]
These days it seems like more and more people have become involved with guest blogging. The main reason to create a guest post for a blog is generally promotional, though the exact nature of the promotion varies from person to person. There are 10 killer secrets that will help you get the most out of […]
Instagram is getting mainstream. It’s time to find ways to integrate Instagram into your marketing toolkit. Some Instagram statistics from their website: 300 million monthly active users 70%+ people outside U.S. 30+ billion photos shared 2.5 billion likes daily 70 million photos per day The infographic from ShortStack focuses on measuring Instagram traffic, leads and sales. Brands are starting to use Instagram to promote […]
Facebook has an opportunity to get a lot more advertising revenue by displaying ads on other websites like Google AdSense. Facebook knows who are visiting sites that use like box, Facebook Connect or other social plugins. This gives them an opportunity to target ads at specific audiences. This is a little different from what Google […]
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