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From Friday to Sunday 3-day traffic and conversion event Digital Elite Camp 2015. The event is organized by Dreamgrow and ConversionXL. My talk covered cognitive biases and mental heuristics that marketers can use to persuade people. Endowment effect, loss aversion, sunk cost fallacy and others...
Do you know what is the first thing that your eye is drawn to on a website? And in what pattern do people...
If you want to know what's happening in the social web you need social media monitoring tools. Before you...
Outsourcing your online marketing to an Internet marketing company has many benefits. You can take advantage of their expertise to design your marketing strategy, use their experience to implement improvements in the face of changing realities, and use the economies of scale inherent in the operation of a specialist company to give you significant cost […]
This collection of 15 content marketing posts focuses on strategy, distribution through social media and advertising. Final part of the collection focuses on the SEO side of content marketing. Enjoy! Content marketing strategy What Donald Trump Can Teach About Content Marketing For content marketers getting people to listen is our top priority. And we try […]
There are a lot of things you can measure about you social media efforts. I have compiled a list of 48 KPIs (key performance indicators) that you can consider for you specific activities. One thing to remember is that you should set at least some metrics that indicate if you are turning profit. Otherwise you […]
Social Media Manager is like a Swiss army knife. I was thinking about what this person should do and the result is this list of 26 different functions. The list is pretty long so in corporate environment you might want to split it up between several people. So, what is a social media manager supposed […]
In order for your business to thrive, it is very important to develop a great relationship with your customers. This can be achieved in a variety of ways; however, what does not occur to all businesses is the fact that they can use social media to manage any issues before they become worse. 1. Gain […]
Brian Solis is known to most of our readers and his blog is one of the most influential marketing blogs in the world. He is on the forefront of social business, marketing, publishing, and culture. When his book, The End of Business as Usual, come out I asked if he could answer some questions for our […]
Whether you are a business, organisation or charity, you should have measurable marketing goals to achieve. Social media is a new way to reach people, engage with existing users, and connecting them all to continuously develop your personalised group of passionate participants. The key to social media is the social relationship with users, which is […]
Having an effective call to action is an essential part of any website. A call to action is not just limited to e-shops and ecommerce sites. Every website and Facebook page should have an objective it wants users to complete whether it is filling in a contact form, signup for a newsletter or liking your […]
I want to thank everybody who visits this site. In May we had huge growth and reached 30,352 visits. This made me look back to see how we got here. I’ll show you how blogging activity and number of posts is related to visits. The original title of this post was rather boring: The effect […]
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