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22 Social Media Marketing Trends for 2010

Posted: December 22nd, 2009 | Author: Priit Kallas | Filed under: Social media, Trends | Tags: , , , , , , , , , , | 26 Comments »

I have collected some of the ideas that seem to be growing fast and make real business sense. Here we go in no particular order:

Some people have problems with opening the original Open Office presentation format when downloading from Slideshare. Here is the PowerPoint version of the presentation.

Great! Got featured on Slideshare:

Your presentation 22 Social Media Trends is currently being featured on the SlideShare homepage by our editorial team.

We thank you for this terrific presentation, that has been chosen from amongst the thousands that are uploaded to SlideShare everday. – the SlideShare team

Slideshare went down shortly after. Coincidence? Hmmm… :) )

And here’s the list:

  1. 2010 social media trendsThe fact that audience has the control starts to sink in. (Control is an illusion)
  2. Social media will get real budgets. (Most of these budgets will be inhouse)
  3. Social media will be integrated to overall marketing activities.
  4. Social media ROI will become important. Measure how much do we get out of social media.
  5. Brands start to use listening platforms to monitor the conversations.
  6. Social media will reach behind corporate firewalls. (Read more)
  7. Customer service and interaction with businesses becomes social. (Personaly touch pays)
  8. Measuring online activities and their effect on offline sales will become increasingly important.
  9. Media will fragment even more and smaller communities can be hyper-targeted.
  10. Social networks chatter will be incorporated into CRM systems.
  11. More sales will originate from social media contacts (B2B and B2C).
  12. Marketing will hit mobiles big time.
  13. All search will be real-time. Web, blogs, social networks.
  14. Real-time will be the right time. Delays will cost customers.
  15. People will use more social networks’ messaging instead of regular email and IM. (Webmail providers should be worried.)
  16. First large scale successful augmented reality applications.
  17. Campaigns will get more dynamic, spanning from offline to actionable social channels.
  18. Social networks will become more commercial.
  19. Ads will be more interactive and connected to social networks.
  20. The home page for internet users will be social network’s profile page.
  21. Facebook will grow to 700 million? (Let’s look at some numbers).
  22. Shopping will be integrated into social networking sites.

26 Comments on “22 Social Media Marketing Trends for 2010”

  1. 1 Tweets that mention 22 Social Media Marketing Trends for 2010 | DreamGrow Digital -- Topsy.com said at 8:16 pm on December 22nd, 2009:

    [...] This post was mentioned on Twitter by John Kowalski, Louis Moynihan. Louis Moynihan said: 22 Social Media Marketing Trends for 2010 – http://www.dreamgrow.com/22-social-media-marketing-trends-for-2010/ (via @dreamgrow) [...]

  2. 2 uberVU - social comments said at 1:48 am on December 23rd, 2009:

    Social comments and analytics for this post…

    This post was mentioned on Twitter by louismoynihan: 22 Social Media Marketing Trends for 2010 – http://www.dreamgrow.com/22-social-media-marketing-trends-for-2010/ (via @dreamgrow)…

  3. 3 Jasica said at 1:28 pm on December 23rd, 2009:

    Thanks for these tips. Here are another five simple tips for 2010 marketing planning http://bit.ly/5wVq3n

  4. 4 Priit Kallas said at 1:41 pm on December 23rd, 2009:

    An interesting trend graph from Forrester is here:
    marketing trends
    I would guess the mobile will grow faster. Look at how biga the mobile world is http://www.dreamgrow.com/the-mobile-internet-is-bigger-than-you-think/

  5. 5 Priit Kallas said at 12:29 am on December 28th, 2009:

    A great one from trenwatching http://trendwatching.com/briefing/

    As more people are reviewing and contributing, the sheer mass of opinions will lead to a real-time stream of information, findable and viewable to all. In addition, online access and device convergence will allow more on-the-spot reviews. Twitter is the much-deserved poster child for real-time reviews: it has established itself as the real-time snapshot of what people are thinking/feeling/experiencing and yes, reviewing, around the world.

  6. 6 Sotsiaalne meedia ja 2010 « DreamGrow internetiturundus said at 11:48 am on December 28th, 2009:

    [...] see kõik kohe ei realiseeru, seepärast panime trendipostituse inglise keeles meie .com blogisse: 22 Social Media Marketing Trends for 2010. Nüüd postitame esitluse ka siia, et huvilistel kahe silma vahele ei jääks: Jaga ja tunne [...]

  7. 7 Facebook More Visited Than Google | DreamGrow Digital said at 5:16 pm on December 30th, 2009:

    [...] we pointed out in our 22 Social Media Marketing Trends for 2010, people will use more social networks’ messaging instead of regular email and IM. This will boost [...]

  8. 8 Social Media Applications said at 4:00 pm on December 31st, 2009:

    Great post! Thanks for sharing. I’m a new reader and will begin to monitor your blog.

    I think that we’ll see an increase of small businesses using social media as their main way to communicate with customers and propsects. Social Media has leveled the playing field for local businesses. With the right strategy, they can now compete with the big boys. Social media tools are free to use, it’s about knowing where your customers are on the web, building a profile on those sites, and beginning to strike up relevant conversations with them.

  9. 9 Priit Kallas said at 1:30 am on January 2nd, 2010:

    Thanks socialfactory. We try to keep putting out interesting stuff for our readers.

  10. 10 Our Most Read Social Media Post For 2009 | DreamGrow Digital said at 1:10 am on January 5th, 2010:

    [...] 22 Social Media Marketing Trends for 2010. This is what we think will be important in social media in 2010. The slide show in the post was featured on Slideshale and got more than 2000 views in first week. [...]

  11. 11 Social Media Will Penetrate Corporate Firewalls | DreamGrow Digital said at 12:57 am on January 6th, 2010:

    [...] weeks ago we posted our predictions for the 2010 social media scene. Now we will try to explain these trends in a little bit more [...]

  12. 12 Social Media: Control Is An Illusion | DreamGrow Digital said at 4:25 pm on January 6th, 2010:

    [...] our recent post about 2010 social media trends we predicted that marketeers will understand: the audience has the control. It takes time and I [...]

  13. 13 Social Media Will Get Real Budgets | DreamGrow Digital said at 12:40 am on January 9th, 2010:

    [...] our 2010 trends post we mentioned that social media marketing will start to get real budgets. Every marketer who [...]

  14. 14 Social Media ROI Will Become Important | DreamGrow Digital said at 7:19 pm on January 10th, 2010:

    [...] As we predicted 2010 is the year when a lot of money will be invested in social media. When serious money starts to pour in then the guys upstairs want to see some results. Until now people have experimented with low budgets and without very specific goals. The bigger budgets will bring an need to show return. [...]

  15. 15 The Big List: 2010 Marketing Predictions & Resolutions said at 2:03 pm on January 11th, 2010:

    [...] DreamGrow Digital: 22 Social Media Marketing Trends for 2010 [...]

  16. 16 Riku Seppälä said at 4:36 pm on January 13th, 2010:

    Adding something worthwhile to think about to your list.

    Social media will be integrated with web analytics data, meaning that social media tracking and web analytics data can be measured by single tool instead of multiple tracking tools.
    This will help marketers to calculate the ROI of social media and allows them to understand the big picture of their web presence more easily.

  17. 17 Priit Kallas said at 4:39 pm on January 13th, 2010:

    @Riku That would be a greate solution. What are Snoobi’s plans in this regard?

  18. 18 Riku Seppälä said at 4:49 pm on January 13th, 2010:

    @Priit We’re having negotiations with a few instances which are offering social media tracking to integrate with Snoobi.
    Other way is to do it ourselves of course.
    Will keep you posted on this.

  19. 19 Social Media Weekend: Measurability, Top Blogs, Resources, Trends | DreamGrow Digital said at 7:51 pm on January 15th, 2010:

    [...] 22 Social Media Marketing Trends for 2010. Here’s our own social media trend prediction presentation for this year. We were really amazed how much feedback we got from it. [...]

  20. 20 Customer interaction becomes social | DreamGrow Social Media said at 8:46 pm on January 18th, 2010:

    [...] our post about social media trends for 2010 we suggested that more and more customer interaction will take place on social networks. [...]

  21. 21 Social Media Replaces Email and IM | DreamGrow Social Media said at 8:44 pm on January 21st, 2010:

    [...] our social media trends post we suggested that people will use more social networks’ messaging instead of regular email and IM [...]

  22. 22 Prepared for 2010? « Social Speculation said at 9:18 am on January 22nd, 2010:

    [...] 22 Social Media Marketing Trends for 2010 [...]

  23. 23 700 Million Facebook Users | DreamGrow Social Media said at 11:28 pm on January 26th, 2010:

    [...] our 2010 trend post we predicted that Facebook will have 700 million users. Well, let’s look at some [...]

  24. 24 talkin ’bout my generation.. seriously you should read this if you want us to listen! « That’s so Ravin! said at 9:26 am on February 4th, 2010:

    [...] 22 Social Media Marketing Trends for 2010 Article [...]

  25. 25 400 million users on Facebook and accelerating | DreamGrow Social Media said at 2:18 pm on February 5th, 2010:

    [...] Last year we predicted that Facebook will hit 700 million this year. We did some calculations and found that this is not entirely impossible. Now, looking back we see that Facebook went from 200 to 400 million with an average pace of 19,1 million users per month. Drawing a straight line from now to December 31 will give us a user base of 610 million. So, our initial 700 million is entirely possible. [...]

  26. 26 Mike Byrnes said at 1:01 am on March 12th, 2010:

    What is missing from your list of trends…
    Social Media’s big hurdle… how to handle information overload!

    Note: I thought the “22 Social Media Trends” slide presentation was great and tweeted the link from ByrnesConsultin.

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