23 Cool Examples of Facebook Page Cover Photos

Victorias Secret FacebookThe standard landing tab for your Facebook page is the wall. It’s often covered with random discussions and there’s no clear call to action. To get your audience engaged give them a little more than just a generic wall. How to get people to like you? I have selected the pages where new visitors are directed to somewhere else than wall. Here are 22 examples of what you can do with your Facebook page’s landing tab.

Use ShortStack to build your sub pages and apps:
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The cover is really simple, just an image, but I wanted to share the idea and design principles behind a good cover image. The key features of the cover are:

Call to action

Clear call to action and the reason why they should take that action works well in this context.

Different

The landing page and profile picture go hand in hand, and this will catch visitor’s attention a little more than a normal picture. Think outside the box.

Interaction

The cover image on has to intrigue and make people ask what’s that?

Personal touch

People like people, not companies, so, try to use real people in your images.

Beauty

Before anything else, people look at the visual appeal of the Facebook cover image. Make your Facebook page stand out, and visitors will stay long enough to get to the message.

Need more inspitation? Check this post for landing page examples: 22 Inspiring Examples of Facebook Page Designs. If you need tools to create a Facebook landing page check here 4 Free Facebook Landing Page Creation Tools. Find out how you can set up a custom facebook landing page.

Victoria’s Secret

Victoria's Secret Facebook Page

Gary Vaynerchuk

gary vaynerchuk event calendar facebook landing page

Mercedes-Benz

mercedes benz facebook page

VW

vw facebook page

Gillette Venus

facebook page cover image gillette venus

Kit Kat

facebook page cover image kitkat

Jones Soda

facebook page cover image jones

Threadless

facebook page cover image threadless

Dunkin’ Donuts

facebook page cover image dunkin donuts

iTunes

facebook page cover image itunes

Lacoste

facebook page cover image lacoste

Windows

facebook page cover image wondows

Intel

facebook page cover image intel

Hello Kitty

facebook page cover image hello kitty

Kellogg’s Chocos

facebook page cover image kelloggs

Take a look at Facebook cheat sheet sizes and dimensions

Smirnoff

facebook page cover image smirnoff

Samsung

facebook page cover image samsung

Hasbro Gaming

facebook page cover image hasbro

Sprite

facebook page cover image sprite

Nike Football

facebook page cover image nike football

Monster Energy Girls

facebook page cover image monster girls

Monster Energy

facebook page cover image monster

Animal Planet

facebook page cover image animal planet

If you know of any really cool Facebook welcome page examples, please add them to the comments.

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Mart Prööm

Hi there! I'm a young marketing enthusiast currently getting my bachelors degree in the awesome field that is marketing. I'm passionate about inbound marketing, social media, mobile marketing and my own personal hobbies such as football and volleyball.

24 Responses

  1. Junebug says:

    This is no longer the case… facebook rules change soo much. The link you provided to page guidelines now just say the cover photo can’t be misleading, or infringe on copyright.

  2. Emma says:

    A lot of these examples have way copy than the 20% rule should allow??

  3. Stephane Chapus says:

    I’m sure you’ll love LiveCover ! 🙂
    http://www.youtube.com/watch?v=lCcl8pGMkME&hd=1

  4. george sabat says:

    I liked “Exact target” number 14 because the title summarizes in two words the entire program and the purpose of our organization.

  5. Marshall says:

    Having a little fun with mine, tip of the hat to 7-Eleven and its retro feel fun colors.
    https://www.facebook.com/marshallbishopartist

  6. Geir Knudsen says:

    It is sad that so many really good designs out there have to be redigned now. But that is the way we have to obey Mr. Zuckerberg. 🙂

    http://www.facebook.com/photo.php?fbid=10151453084700554&set=a.10151453052535554.825110.834775553&type=3&theater

    Have a nice weekend!

  7. Vincent says:

    Thanks for sharing, that’s definitely a nice selection. I really wonder what you think about this one : https://www.facebook.com/enjoythefresh?ref=tn_tnmn

    • Mart Prööm says:

      Hi, Vincent! I love it! Had I seen it before writing this post, I would’ve included it. Seriously, great design! Since you’re graphic designers, your work does all the talking.

  8. Emily says:

    I also like the cover picture of carpooling.com (European ridesharing service): http://www.facebook.com/carpoolingcom

  9. Rick Noel says:

    Great examples Mart and 23 is plenty enough. You provide a grood breadth of examples. As an Internet marketer specializing in SEO, I appreciate your SEOMoz example which is #1! Maybe its not a coincidence that I discovered it on inbound.org 😉 Gave it an upvote!

    • Mart Prööm says:

      Hi, Rick! Thanks. I also think 23 is enough. I have a few other ideas for similar posts in the future though. I really like SEOmoz as well, even though the list is in no particular order. Thanks for the upvote on inbound.org 🙂

  10. Lauren says:

    Really great examples here. We like ours, too. We want to promote the overall feel and vibe of a visit to NC Wine Country.

    https://www.facebook.com/NCWineCountry

    • Mart Prööm says:

      Thanks, Lauren! We like yours too 🙂 . I’d improve by switching a few pictures out to make it more about the experience if you know what I mean. An emotional picture that makes the user feel like booking.

    • Lauren says:

      Thanks for the comments Mart, we will definitely use some more emotional images when we upgrade. As always, appreciate the article!

    • Mart Prööm says:

      Always happy to help! I’m sure these images would work well 🙂

  11. KevEd says:

    Nice, but samey and commercial. I like Faction Bikes F-B page, it tells you exactly what they’re about. Mad stunt on the photo to go with their cool idea for a new kind of BMX.

  12. Trayce says:

    Love these but you missed http://www.facebook.com/Eastbay Dynamic and shows their cover and athlete history!

    • Mart Prööm says:

      Thanks, Trayce! Eastbay is a bit too crowded for my taste but hey, everyone has their own opinion, right? I’m sure I missed tons of other great examples. Let’s get a vote going for if I should make a post with more than 75 examples? 😛

  13. Sookie Shuen says:

    Aww, that’s a really nice compilation of good Facebook cover images. Check ours out too, think we did good 🙂

    http://www.facebook.com/Tomorrow.People

  14. Manu says:

    You also forgot the wonderful way to combine their cover image and profile picture of Microsoft Partner Network Germany PLUS the personal side…

    http://www.facebook.com/mpndeutschland

  15. Kristiina says:

    Great post guys! Too bad you forgot Versio2’s Facebook profile 😉 http://www.facebook.com/Versio2

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