23 Cool Examples of Facebook Page Cover Photos
Facebook cover photo (also known as cover images or timeline images) is the central point of convincing people to like your Page and is the first impression of your Page. Make it look neat and convincing. To get started with your cover image, you must know the following guidelines by Facebook. Your cover photo must not contain the following:
- NO SALE – Price or purchase information, such as “40% off” or “Download it at our website”
- NO CONTACT INFORMATION such as web address, email, mailing address or other information intended for your Page’s About section.
- NO REFERENCE TO FACEBOOK FEATURES such as Like or Share, or any other Facebook site features
- NO CALLS TO ACTION such as “Get it now” or “Tell your friends”
If all else fails, here’s a visual guideline (courtesy of SocialBakers)
For more tips about Timeline, here’s a post that you might find useful - How To Master Facebook Timeline for Pages [Tips, Tricks, Sizes and Ideas].
So, here are some examples of neatly designed Facebook Page cover photos. In no particular order:
A great cover image by SEOmoz which features their mascot, Roger Mozbot, and a beautiful drawn landscape. Seriosuly, I like it! They have found a way to combine their profile picture and cover photo. I’d improve with an elevator pitch about what SEOmoz is providing. While a picture of the landscape is cool and neat, it lacks the value proposition such as SEO software that makes life easier for internet marketers
It’s only logical that Pringles would feature their own product. It’s a no brainer. Pringles is a globally known brand, so so all they have to do is feature their logo and color it according to their brand guide. However, it’s social media and with everything you do, you should be aiming to involve your target audience in the process. I’d improve by featuring a customer story to gain extra social proof such as why Jane from the block loves Pringles and buys them every time she’s watching a blockbuster movie on TV
Bonus: Pringles cover photo once they reached 19M fans.
3. Toys R Us
Toys “R” Us features their social campaign but doesn’t have a call to action (as Facebook guideline allows). Their campaign is about making your profile picture blue to support autism awareness.
4. Bud Light
Bud Light has found a very clever way to combine their cover image and profile picture. The cover image is appealing and makes me thirsty just by looking at it. Instead of Here we go, I’d feature a more prominent value pitch such as their about text It’s the sure sign of a good time
Dropbox has cover image that is very similar to previously mentioned SEOmoz. That being said the design still looks good. I’d improve by having their pitch Always have your stuff, wherever you are featured on the bottom of their cover image. Also, I’d make the cover image more product-related.
6. Social Media Examiner
Social Media Examiner‘s cover photo goes well with their overall brand guideline which is very jungle related. I think the jungle explorer looks really great! It’s important to be easily distinguishable from all of your competitors and an unique branding style clearly helps! The cover image’s main focus is on their networking club. You can see the joining application right below
7. Car Max
CarMax has done a great job with combining the profile picture and the cover image. I’d improve by adding an actual person of their target group. Put them inside their car for example. The value pitch is great but why are they distinguishable from their competitors? Why should I use them instead of XYZ?
Socialbakers‘ cover photo has a lot of empty space which is good. It puts the focus on what’s important (what they’re providing. Is “The Recipe for Social Marketing Success” a better pitch than a pitch such as “The heart of Social Media Stats“? It’s more clear with the latter pitch as to what they are providing.
9. Celebrating Home
Not bad! I can clearly tell what CelebratingHome is providing. The creative design makes me feel peaceful and creates a fuzzy feeling which is good because that’s the feeling you want when you think of home. Am I right?
Instagram, the name on everyone’s lips for the last week. Overall design is great but I think there’s room for improvement. Feature a collage from hand picked photos made by actual Instagram users. They could actually make a Facebook competition out of this.
T-Mobile features their T-Mobile Girl. Similarly to Socialbakers, T-Mobile is not overcrowding the cover image with too many details. They focus on what’s important. The value pitch could be added. Such as why I need 4G in the first place? Even though it might be obvious to some.
12. Angry Birds
Have you played Angry Birds space? It’s very addicting. The cover image is great!
ShopAtHome has their focus on coupons and cash back. I guess that’s what’s important to them. The design looks nice!
ExactTarget’s cover image is nice and very easy on the eye. I’d improve by adding a value pitch to the left hand side.
Nikon seems to be doing it right! They are actually involving their fans in the process. Every month they feature a photo of the month made by their fans. A lot of fans are engaging in this activity.
AHHH! Be right back, must grab a burger. Wendy’s cover image makes people hungry. End of story.
While Wendy’s cover photo makes people hungry, Corona’s cover photo might make you thirsty and dream of a vacation. The reason that they are featuring a beach is because they are hosting a contest where you could earn a trip to Mexico.
18. Chevy Camaro
Chevy Camaro has found a clever way to combine their profile picture and cover photo.
7-Eleven’s design is great. I’d feature an actual corner store but displaying products is also a good solution!
20. Burn Energy Drink
I really like the minimalist style of Burn Energy Drink. Maybe it’s because their one of my favored energy drinks or maybe it’s because of the cool flames bursting from the can. Take your pick.
A beautiful woman hugging a cactus. Now that’s a sight you won’t get to see every day but that’s exactly what Diesel have done.
Must. Resist. Hunger. In my opinion, Pillsbury is spot on with their cover image. I’d enhance the sizes of the pictures and focus on quality not quantity. If possible, also feature a value pitch.
The cover photo of Sears has almost nothing to do with the brand. But hey, it’s spring and Sears seems to value that.
I hope this list gave you some inspiration for designing your Page’s cover image. Feel free to leave your Page URL in the comments if you think you have a great cover photo
Posted on: April 16, 2012
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