4 Amazing Tips to Engage More Facebook Users on your Posts
In last few years, Facebook has gained a lot of popularity, as free social media site. The best part is that you can use this social media platform not only to make personal connections but also to enhance your professional customer database. Isn’t amazing to have a single platform where you can make new friends, enhance professional network, play games, and can do much more. This is the basic reason, which is why millions of people prefer to login this site on daily basis and the number of these users is increasing dramatically with the passage of time.
Here one question that may arise in mind is that usually such social media sites can be considered the best for making personal contacts and for entertainment purposes, but what it has to do with sales and enhancing customer database. Are you thinking on the same subject? If yes, then you need to understand that it is the era of technology, where everyone wants to perform everything at ease. Whether you talk about businesses or prospects, both are shifting towards click-approach.
Now when the click-purchases are preferable, thus, the business entities are increasing their online presence in order to attract more prospects and Facebook can be considered the best tool in this regard. The only thing required is the viewer engageability in order to boost the sales of the product. Now, every business entity must be thinking that how they can increase the user engagement on Facebook. If you are also one of them, then here are few handy tips for you.
Tip # 1: What and How to Post on Facebook?
The type of content and the strategy to post that content should be your first and foremost concern in order to enhance user engagement. Keep in mind that only the right type of published content will serve the purpose. Moreover, you need to make your post interactive in order to engage more users. For example, if you are in retail business, then the best is to ask questions from the users so that they can inform you about their opinion. Keep in mind that this approach can be the best way to know what the demand of the target market is.
Tip # 2: What Should be the Length of Your Post?
Another important tip to engage more readers is to post the content with medium length but with lots of information. Here you need to understand that no one wants to get engaged in reading the post, which is too lengthy. Even if the reader will start reading it, he will lose his interest in the middle of the post, which will ruin the purpose of that piece of writing. Thus, it is advisable to write down an informative post, which should not be either too long or too short.
Tip # 3: Publish Right Post at Right Time
It has been observed that businesses, which are desperate to make online sales, bombard their Facebook pages with countless posts. Do not follow their footsteps, as this approach will reduce your user engagement. In order to enjoy 50% more user engagement as compared to the normal, it is recommended to post only one to two posts on daily basis. However, if you want to increase this percentage to 80%, then the preferable approach is to post the content just for 3 to 5 times a week.
Tip # 4: Select Right Day and Time for Facebook Posting
Keep in mind that to do the right thing at right time always ensures the desired results. Same is the case with Facebook. If you will post your content at right day on right time then the user engagement will be more.
Now the question is what that right day and right time can be. It has been analyzed through various researches that usually Wednesdays and Sundays are considered the right days to experience more user engagement on Facebook posts. Besides this, the time between 8 PM to 7 AM can be considered the perfect time to make more readers read your post. You will be amazed to know that if you will consider the combination of both, which mean to prefer posting on Facebook on either Wednesdays or Sundays between 8 PM to 7 AM, then you will be able to engage 50% more users than the normal, which will be quite amazing. Isn’t it?
In nutshell, you can say that it is not about just having an account or a Fan page on Facebook but it is all about using this social media site with the right strategy to engage more users especially when you want to increase your customer database and sales within no time.
Author Bio: This guest post is contributed by Brian Michaelson who is a social media expert and blogger. Brian has written lots of posts on social media networks such as Facebook, G+, Twitter, etc. He often writes for http://www.nextdayflyers.comwhich is a professional online printing company. If you are looking to print business cards with rounded corners then he suggests you to visit the above site.
Image credit: freedigitalphotos
Posted on: April 22, 2013
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