8 steps to social media goodness

It’s all about being human and engaging in conversation with other humans. We have done it for thousands of years and we really like it. That’s why social media is spreading like wildfire. Sir Tim Berners Lee, the inventor of the World Wide Web, said it best:

“I had (and still have) a dream that the Web could be less of a television channel and more of an interactive sea of shared knowledge. I imagine it immersing us as a warm, friendly environment made of the things we and our friends have seen, heard, believe, or have figured out. I would like it to bring our friends and colleagues closer, in that by working on this knowledge together we can come to better understandings.”


Go where your audience is. People will not spend time on your site it’s not interesting enough. Most of us like to spend time with other people and this usually happens in social media sites so you have to be there.


Don’t try to hide who you are in social media. The key in social networks is that people like to talk to other people not some anonymous entities. Full disclosure is the best way to go. Be authentic, be believable, be you.


Concentrate on relationships with people and get involved in relevant discussions with consumers. Try to find and connect with those who have influence and authority in social media sites. But don’t forget others who are not “A-list”. Thousands of regular people might give you more stable audience than few A-list influencers.


Use search to find out what your customers are talking about your brand, competitors and industry. Search Twitter, Facebook and Google Blog Search for relevant keywords. Set up Google alerts to get the latest news.

Give value

To be a successful in social media doesn’t always mean the number of followers, friends, or postings you have managed to get. It is more about trust and your reputation. Giving out consistent and useful information will help you to become an expert in your field.


Don’t use social media platforms as a new way to yell at people by giving out one-way marketing messages about your brand. Do not sell! Help, share, engage people, ask questions, give support, promote others… and then they will buy.

Long term

Building a following in social media sites will take time. It is not one-off campaign media. You may have a slow start. Just keep going. When you have accumulated enough value on your social bank account then your fans will pay back by spreading your message and buying your products.


In the end we want results. Some metrics to follow might be: incoming traffic from links, number of people subscribed to news feeds, members, fans, followers. How many mentions you get in the form of trackbacks and links to posts. Number of mentions in social media. Comments on blog and other social media posts. And the most important of all sales and leads.

Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

3 Responses

  1. Priit Kallas says:

    Thanks Erki! Social media use should be like talking to a friend. So don’t try anithing sneaky.

  1. October 27, 2009

    […] This post was mentioned on Twitter by yamasas, Rajiv M. Rajiv M said: RT: @sujithasharmila: 8 steps to social media goodness http://bit.ly/cJUap […]

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