Advertising spend on the top social network and blogging sites increased 119 percent
Time spent on social network and blogging sites accounted for 17 percent of all time spent on the Internet in August 2009.
“This growth suggests a wholesale change in the way the Internet is used,” said Jon Gibs, vice president, media and agency insights, Nielsen’s online division. “While video and text content remain central to the Web experience – the desire of online consumers to connect, communicate and share is increasingly driving the medium’s growth.”
Online Display Ad Spending on Top Social Network Sites More than Doubles in August 2009. Year-over-year, estimated online advertising spend on the top social network and blogging sites increased 119 percent, from approximately $49 million in August 2008 to approximately $108 million in August 2009. The share of estimated spend on these sites has also grown, increasing from a seven percent share of total online ad spend in August 2008 to a 15 percent share in August 2009. via Nielsen | Nielsen Reports 17 Percent Of Time Spent On The Internet In August Devoted.