Avinash Kaushik reviews some social media analytics tools. Four Twitter analysis tools to be exact. As usual he’s pretty outspoken about tools that just spit data at you. Alway ask, what action can I take in light of the data. So for these four Avinash had this to say
…show sweet signs of
Truly understanding the medium and uniqueness of the channel and
Are not just reporting “hits”, rather coming up with clever metrics.