Awesome Mobile Statistics

mobile trends>>> Mobile phones will overtake PCs as the most common web-access devices worldwide by 2013. It‘s estimated that the combined installed base of smartphones and browser-equipped enhanced phones will surpass 1.82 billion units by 2013, eclipsing the total of 1.78 billion PCs by then. (Gartner)

>>> There are more than 200 million active users currently accessing Facebook through their mobile devices. People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users. – Facebook official statistics (November, 2010).

>>> ITU’s new data indicates 5.3 billion mobile subscriptions by the end of 2010. (ITU)

>>> 1.3 billion subscribers and 957 million mobile Internet users in China by 2014. (emarketer)

>>> US wireless subscriber connections June 2010 292.8 million. Penetration 93%, minutes of use (annualized) 2.26 trillion, annualized SMS messages 1.81 trillion. 911 calls per day more than 296,000. (CTIA)

>>> Strategy Analytics predicts consumer and advertiser spend on mobile media will rise from just under $75 billion at the end of 2010 to just over $138.7 billion by 2015, at a 13.1% CAGR. (includes handset browsing, applications, games, music, video, TV, ringtones, wallpapers, alerts and associated data).

>>> By 2011, over 85 percent of handsets shipped globally will include some form of browser. (Gartner)

>>> By the end of 2011, over 75 percent of devices shipped in mature markets will include a GPS. (Gartner)

>>> Touchscreens will be included in over 60 percent of mobile devices shipped in Western Europe and North America in 2011. (Gartner)

>>> Number of SMS or text messages sent tripled over the past three years to reach a staggering 6.1 trillion in 2010. In other words, close to 200 000 text messages are sent every second. (ITU)

>>> SMS traffic is set to exceed 10 trillion in 2013. (Portio Research)

>>> MMS is a massive revenue-generating segment of the market. Full year revenues for 2009 amount to almost USD 27 billion. USD 31.5 billion by end-2010. (Portio Research)

>>> In 2009, worldwide SMS revenue stood at a staggering USD 102.3 billion and will surpass USD 109 billion by end-2010. (Portio Research)

>>> Gartner predicts that the location-based services user base will grow globally from 96 million in 2009 to more than 526 million in 2012.

>>> The number of mobile net citizens in China has reached 277 million. The number of newly added mobile net citizens in the first half year of 2010 was 43,340,000, with an increase of 18.6%. The ones who surf the internet only using mobile have increased to 11.7% of the overall net citizens. (CNNIC)

>>> Facebook, Google Maps, Pandora and Weather Channel are the most popular apps across smartphones in US. (Nielsen)

>>> Consumers downloaded some 2.4 billion mobile applications from app stores. (ABI Research)

>>> Android is activating more than 200,000 devices per day. (Mobile Marketer)

>>> Juniper Research forecasts that nearly 15 billion tickets will be delivered to subscribers mobile devices worldwide by 2014, compared to just over 2 billion this year.

Image credit: Mark Hellen

Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

5 Responses

  1. solomo says:

    i went socail sms

  2. Hi Guys,

    Fresh stats from Turkey,

    Mobile display ad sendings is around 1.7 M usd / year

    16.6M 3G subscribers (since its launch around 1.5 years ago)

    2010 %30 of mobile phones sold are smartphone…

  3. Priit Kallas says:

    Thanks for your comment, Alex! I agree that mobile is the biggest thing… ever. Even TV deosen’t compete with it

    The trend towards open is clear as Iphone will become the niche market. Android will probably dominate as it will be installed on cheaper and cheaper handsets.

  4. Alex Horton says:

    Really Interesting stats, some of the figures are really mind boggling!

    Here are some more interesting stats on Mobile (see reference below):

    – The mobile web 2.0 market, currently valued at $5 billion, will reach almost $19 billion by

    – Gartner predicts that by 2012, 62% of the mobile operating system market will be open source, between Symbian, Android and Linux variants.

    Statitistics taken from Mobile statistics 2010:

    The growth and potential of the mobile market is really quite amazing. The key will be getting the right techniques in place to target the mobile market without infringing on the privacy that a mobile phone facilitates!!

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