Best Mobile Marketing Strategies that Add Boost to Every Business
With the advent of smartphones and tablets, mobile applications have become indispensable programs for every person. With these apps, you can search places, communicate with friends, and learn the latest news in the planet.
Apart from personal use, mobile programs and social networking websites have become successful avenues for business marketing. Not only are they readily-accessible, they are cheap means for advertisement as well. If you want to boost your business, then here are tried and tested mobile marketing strategies that can help your company.
Sign up for social networking sites.
Twitter, Facebook, YouTube, Foursquare and other social networking sites do not only give you the opportunity to interact with friends; it can also boost your business in more ways than one. Billions of people log on to these websites daily and the high volume of browsers gives your company the visibility that it needs. It’s also a great way to ask for comments and suggestions, which can help you, refine your company’s services. Besides, it’s free to sign up, so you don’t need to spend a lot to gain more customers.
Make your website mobile-friendly.
Your company might boast of a superb-website when viewed on laptops and personal computers, but you need to take into account that it should look great on handheld devices as well. Because of the limited graphics capacity of some mobile devices, your website can look ugly when viewed. Of course, a bad-looking website can prod customers to leave your website and search for another. You can also create a mobile-optimized website if your current website does not appear well in handheld devices.
Make a mobile app for your company.
There are many downloadable mobile applications in the market, and you can make your company’s program one of them. By developing your own app, your customers can easily access your company’s product or service list. Through this channel, they can also be informed of your ongoing promotions and discounts. With a mobile app, you can also ask for customer feedbacks right away. After all, your clients’ comments and suggestions can help you improve or modify your services.
Launch promotions and advertise them through text messages.
This mobile marketing strategy is better compared through e-mail marketing. That’s because promotional e-mails are oftentimes directed to a spam folder. Most of the time, they are deleted by readers without even minding to read them. By text message promotion, you can be sure that your customers will be able to read it.
Host contests and promos through your social networking site or mobile app.
Any individual won’t pass up on an opportunity to win your products or at least get some discounts for their purchases. By hosting a raffle or a contest through the aforementioned avenues, you can gain new customers. It’s also a great way of saying thank you to your ever-loyal patrons.
Nowadays, people rely on their mobile devices for direction, information, and entertainment. Make the most out of this trend by following these mobile marketing strategies that can boost your business ASAP.
Author Bio: Mason Brown is marketing lead at Arcapps.com, which provides quality Android App Development using advanced technologies. It is my passion to write on technology subjects, because this is the age of technology revolution.
Posted on: August 21, 2012
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